📌 Core Information
🔹 Job Title: Social Media Strategist - Community Engagement
🔹 Company: YETI
🔹 Location: US - Remote TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US - Remote TX)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated social media strategies to elevate the YETI brand and drive engagement across key communities, including Hunt and Fish.
- Independently managing social campaigns from concept through execution, including content planning, publishing, and performance analysis.
- Collaborating with cross-functional teams to create compelling, channel-specific content that resonates with target audiences.
- Driving innovation in social storytelling by identifying emerging trends and applying insights to content strategy.
- Mentoring junior team members and contributing to process improvements that enhance team efficiency and output.
ASSUMPTION: This role requires a strategic thinker with a strong understanding of social platforms, content performance, and audience behavior. The ideal candidate will bring 2+ years of experience in social media strategy, content planning, and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead the development and execution of social media strategies that align with brand and business objectives.
✅ Independently manage social campaigns from concept through execution, including content planning, publishing, and performance analysis.
✅ Collaborate with Community Marketing, Content, and Digital Video teams to create compelling, channel-specific content that resonates with target audiences.
✅ Drive innovation in social storytelling by identifying emerging trends and applying insights to content strategy.
✅ Develop and present strategic recommendations to internal stakeholders based on performance data and audience insights.
✅ Oversee social media content calendars, ensuring alignment with broader marketing campaigns and seasonal priorities.
✅ Manage real-time content capture and publishing at live events, ensuring brand consistency and timely engagement.
✅ Build and maintain relationships with influencers and brand ambassadors to amplify YETI’s presence in niche communities.
✅ Utilize social listening tools to identify opportunities for engagement and content creation.
✅ Mentor junior team members and contribute to process improvements that enhance team efficiency and output.
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned as needed.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: Minimum of 3 years of experience in social media strategy or digital marketing, preferably in a brand or agency setting.
Required Skills:
- Demonstrated ability to work independently and make strategic decisions with minimal oversight.
- Strong analytical skills with experience using data to inform content and campaign decisions.
- Advanced knowledge of social media platforms, including TikTok, Instagram, and Facebook, and their respective content formats.
- Experience with social media management and analytics tools (e.g., Sprout Social, Sprinklr, native platforms).
- Excellent communication and collaboration skills, with a proven ability to influence cross-functional teams.
- Passion for the outdoors, particularly in the Hunt and Fish space, is strongly preferred.
Preferred Skills:
- Experience with social media listening tools (e.g., Brand24, Hootsuite Insights, Sprout Social).
- Familiarity with social media advertising platforms (e.g., Facebook Ads, Instagram Promotions, TikTok Ads).
- Knowledge of social media analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite).
ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, the qualifications may be subject to change or interpretation based on the specific needs of the hiring manager or the company.
💰 Compensation & Benefits
Salary Range: $57,600.00 - $71,300.00 Annual USD
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on YETI products
- Professional development opportunities
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM CST, with flexibility for live event coverage.
ASSUMPTION: The salary range provided is based on the job posting. However, the actual salary may vary based on factors such as qualifications, experience, and market conditions. The benefits listed are based on the company's careers page but may be subject to change or interpretation.
📌 Applicant Insights
🔍 Company Context
Industry: YETI operates in the plastics manufacturing industry, specializing in the production of super durable, extra insulated coolers for serious outdoor enthusiasts.
Company Size: YETI has 201-500 employees, which means applicants can expect a mid-sized company culture with opportunities for collaboration and growth.
Founded: YETI was founded in 2006, and it has since grown to become a well-known brand in the outdoor enthusiast community.
Company Description:
- YETI is committed to creating high-quality, durable products that help customers make the most of their adventures in the great outdoors.
- The company values innovation, quality, and a passion for the outdoors, which are reflected in its products and company culture.
- YETI is dedicated to creating a diverse, equitable, and inclusive culture, as evidenced by its commitment to DE&I initiatives and equal employment opportunities.
Company Specialties:
- Manufacturing super durable, extra insulated coolers
- Creating innovative outdoor gear and accessories
- Building a strong brand presence in the outdoor enthusiast community
Company Website: yeticoolers.com
ASSUMPTION: The company context provided is based on the information available on the company's LinkedIn page and website. However, the company's mission, values, and culture may evolve over time, and applicants should verify the information directly with the employer.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, requiring a combination of strategic thinking, tactical execution, and cross-functional collaboration.
Reporting Structure: The Social Media Strategist will report directly to the Manager, Social Media & Community Marketing and work closely with cross-functional teams, including Community Marketing, Content, and Digital Video.
Work Arrangement: This role is remote, with the expectation that the employee will work from home or a remote location within the United States. The employee may be required to travel for live events or other company-related activities.
Growth Opportunities:
- As YETI continues to grow, there may be opportunities for the Social Media Strategist to take on additional responsibilities or move into a management role.
- The company offers professional development opportunities, which may include training, workshops, or mentorship programs.
- YETI's commitment to creating a diverse, equitable, and inclusive culture may provide opportunities for employees to contribute to DE&I initiatives and drive positive change within the organization.
ASSUMPTION: The role analysis provided is based on the information available in the job posting and the company's LinkedIn page. However, the specific details of the role, including reporting structure and growth opportunities, may be subject to change or interpretation based on the needs of the hiring manager or the company.
🌍 Location & Work Environment
Office Type: Remote (US - Remote TX)
Office Location(s): The employee will work remotely from a location within the United States.
Geographic Context:
- The remote work arrangement allows for flexibility in location, enabling the employee to work from a comfortable and convenient environment.
- The employee may be required to travel for live events or other company-related activities, which may involve working in various locations or time zones.
- The United States has a diverse range of landscapes, climates, and cultures, which may impact the employee's work environment and experiences.
Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM CST, with flexibility for live event coverage.
ASSUMPTION: The location and work environment provided are based on the information available in the job posting. However, the specific details of the work arrangement, including office location and work schedule, may be subject to change or interpretation based on the needs of the hiring manager or the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with YETI's values
- Passion for the outdoors and understanding of the Hunt and Fish community
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of YETI's brand, products, and target audience in your application materials.
- Showcase your portfolio or examples of your social media strategy and content creation work, if applicable.
- Prepare for behavioral and situational interview questions that assess your strategic thinking, problem-solving, and communication skills.
ATS Keywords: Social Media Strategy, Content Planning, Cross-Functional Collaboration, Analytical Skills, Social Media Management, Content Creation, Audience Insights, Influencer Relations, Real-Time Content Capture, Mentoring, Trend Identification, Communication Skills, Collaboration Skills, Passion for Outdoors, Performance Analysis, Brand Consistency
ASSUMPTION: The interview and application insights provided are based on the information available in the job posting and the company's LinkedIn page. However, the specific details of the application process, assessment areas, and tips may be subject to change or interpretation based on the needs of the hiring manager or the company.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Sprout Social, Hootsuite, Buffer)
- Social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite)
- Social media listening tools (e.g., Brand24, Hootsuite Insights, Sprout Social)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies listed above are based on industry standards and the information available in the job posting. However, the specific tools and technologies required for the role may be subject to change or interpretation based on the needs of the hiring manager or the company.
👔 Cultural Fit Considerations
Company Values:
- Innovation: YETI values creativity, problem-solving, and a commitment to continuous improvement.
- Quality: YETI is dedicated to creating high-quality, durable products that meet the needs of its customers.
- Passion: YETI's employees are passionate about the outdoors and committed to helping customers make the most of their adventures.
Work Style:
- Collaborative: YETI values a team-oriented approach to work, with a focus on cross-functional collaboration and communication.
- Adaptable: YETI's employees are flexible and adaptable, able to pivot and respond to changes in the market or the business environment.
- Results-driven: YETI values a focus on outcomes and a commitment to delivering results that drive business growth and customer satisfaction.
Self-Assessment Questions:
- Do you have a passion for the outdoors, particularly in the Hunt and Fish space?
- Are you comfortable working independently and making strategic decisions with minimal oversight?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: The cultural fit considerations provided are based on the information available on the company's LinkedIn page and website. However, the company's values, work style, and cultural fit factors may evolve over time, and applicants should verify the information directly with the employer.
⚠️ Potential Challenges
- Managing multiple social media channels and content calendars simultaneously may require strong organizational skills and attention to detail.
- Keeping up with the latest trends and best practices in social media marketing may require continuous learning and adaptation.
- Collaborating with cross-functional teams may require strong communication and project management skills.
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with colleagues.
ASSUMPTION: The potential challenges listed above are based on industry trends and the specific details of the role. However, the actual challenges faced by the Social Media Strategist may vary based on the needs of the hiring manager or the company.
📈 Similar Roles Comparison
- Social Media Manager: This role may have more of a focus on day-to-day content creation and publishing, while the Social Media Strategist role is more focused on long-term planning and execution.
- Community Manager: This role may have more of a focus on customer engagement and customer service, while the Social Media Strategist role is more focused on brand awareness and content strategy.
- Marketing Coordinator: This role may have more of a focus on event planning and logistics, while the Social Media Strategist role is more focused on digital marketing and content creation.
ASSUMPTION: The role comparisons provided are based on industry trends and the specific details of the role. However, the actual comparisons and differences between similar roles may vary based on the needs of the hiring manager or the company.
📝 Sample Projects
- Developing a social media strategy for a new product launch, including content planning, influencer outreach, and event coverage.
- Analyzing social media performance data to identify trends and opportunities for content optimization and campaign improvement.
- Managing real-time content capture and publishing at a live event, ensuring brand consistency and timely engagement with attendees.
ASSUMPTION: The sample projects listed above are based on the information available in the job posting and industry trends. However, the actual projects undertaken by the Social Media Strategist may vary based on the needs of the hiring manager or the company.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Social Media & Community Marketing team?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for the Social Media Strategist role in the first 90 days?
- How does the company measure the success of its social media campaigns and strategies?
- What are the most rewarding aspects of working at YETI, according to current employees?
ASSUMPTION: The key questions to ask during the interview are based on the information available in the job posting and industry trends. However, the actual questions asked may vary based on the needs of the hiring manager or the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, analytical skills, and passion for the outdoors.
- Prepare for behavioral and situational interview questions that assess your strategic thinking, problem-solving, and communication skills.
- If selected for an interview, be prepared to discuss your social media strategy and content creation portfolio or examples of your work.
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
