Social Media Strategist

📌 Core Information

🔹 Job Title: Social Media Strategist

🔹 Company: Dentsu

🔹 Location: Canada - International – Remote

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-06-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies for clients
• Leading the organic growth of clients' social media activities
• Creating and managing content, brand personas, and consumer advocacy tactics
• Analyzing performance data and providing actionable insights
• Consulting clients on technological and social innovations

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and analytics. The ideal candidate will have experience working remotely and be comfortable managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Generate strategies to achieve and improve clients' business and communications objectives, with a data-first mindset

✅ Lead the organic development and growth of various communities and social media activities across the client’s social ecosystem

✅ Develop content pillars and social calendars aligned with KPIs, business objectives, corporate priorities, and overarching marketing and social strategies

✅ Define KPIs, benchmarks, and metrics to evaluate and increase the clients’ social media presence and goals

✅ Analyze performance results using statistical techniques and analytics tools and translate data into actionable insights and content optimizations

✅ Act as a consultant regarding technological and social innovations ensuring best practices and thought leadership that may impact the client’s strategy & business in the short and long term

✅ Lead and support client meetings and communications

✅ Maintain an active presence within necessary tools and social platforms to discuss and advise clients on platform-specific concerns, abilities, and best practices concerning platform and consumer trends and updates

✅ Proactively provide clients with thought leadership, recommendations, and education on ICUC capabilities

✅ Go above and beyond client and company expectations, bringing fresh and new ideas to leaders and always questioning the status quo

✅ Communicate effectively to all stakeholders including senior management on relevant opportunities and escalations

✅ Act as a resource to help fuel organic business growth for ICUC. Work with Growth and Client teams on renewals/account changes as required

✅ Help create case studies of delivered work to use as training and development materials for clients and other teammates to leverage

✅ Provide planned and real-time, strategic recommendations for trends/events to the Customer Success team. Proactively provide updates on account health to Growth/Client teams as needed

✅ Adopt and educate on up-and-coming platforms and technology. Share inspirational and educational resources within strategy and other departments

ASSUMPTION: This role requires strong analytical, communication, and project management skills. The ideal candidate will be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing/communications/advertising/PR or equivalent

Experience: 5+ years of social media management and reporting experience required

Required Skills:

• Proficient in reporting systems like Talkwalker, Brandwatch, Fanpage Karma, and Meltwater
• Understanding of SEO strategies and digital marketing metrics
• Proficient computer literacy proven through work experience in software applications, spreadsheet tabulations, and Microsoft Office Suite
• Fluency in English, with the ability to speak and write clearly and persuasively

Preferred Skills:

• Proficiency in additional languages
• Experience with social media management systems like Hootsuite, Sprout, Sprinklr, and Khoros

ASSUMPTION: The ideal candidate will have a strong background in social media management, data analysis, and content creation. They should be comfortable working in a fast-paced, entrepreneurial environment and have excellent communication and presentation skills.

💰 Compensation & Benefits

Salary Range: $70,000 - $80,000 per year

Benefits:

• Medical
• Dental
• RRSP
• Paid Time Off

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a social media strategist role with 5-10 years of experience. Benefits may vary and are subject to the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1901 (as a holding company)

Company Description:

• Dentsu is a global advertising and marketing services company that helps brands predict and plan for disruptive future opportunities
• The company offers a range of services, including marketing communications, advertising, media planning, media buying, people-based marketing, creative, innovation, data, and technology
• Dentsu is committed to creating new paths to growth in the sustainable economy and uses insights about people to connect brand, content, commerce, and experience

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data
• and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu is a large, global company with a strong presence in the advertising industry. The company values innovation, data-driven insights, and creativity in its approach to marketing and advertising services.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Strategy Director

Work Arrangement: Remote, with the ability to work flexible hours

Growth Opportunities:

• Potential to work on high-profile clients and campaigns
• Opportunities to mentor and develop junior team members
• Chance to grow within the company and take on more responsibilities

ASSUMPTION: This role offers significant growth potential for the right candidate. The ideal candidate will be proactive, innovative, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Canada - International – Remote

Geographic Context:

• The role is based in Canada but is open to candidates from around the world
• The ideal candidate will be comfortable working in a remote, virtual environment
• The role may require occasional travel for client meetings or events

Work Schedule: The role requires a full-time commitment, with the ability to work flexible hours as needed

ASSUMPTION: The ideal candidate will be comfortable working independently and in a remote environment. They should be able to manage their time effectively and prioritize their workload accordingly.

💼 Interview & Application Insights

Typical Process:

• Online application
• Phone or video screen
• In-depth interview with the hiring manager
• Final interview with the Strategy Director

Key Assessment Areas:

• Social media strategy and planning
• Data analysis and reporting
• Communication and presentation skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your approach to social media strategy and data analysis
• Showcase your creativity and innovative thinking in your responses to interview questions

ATS Keywords: Social Media Management, Data Analysis, Content Creation, Client Communication, Performance Reporting, SEO Strategies, Digital Marketing

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, communication abilities, and cultural fit with the company. The ideal candidate will be able to demonstrate their expertise in social media strategy and data analysis, as well as their ability to work effectively in a remote environment.

🛠️ Tools & Technologies

• Social media management systems (e.g., Hootsuite, Sprout, Sprinklr, Khoros)
• Reporting systems (e.g., Talkwalker, Brandwatch, Fanpage Karma, Meltwater)
• Microsoft Office Suite
• Video conferencing and collaboration tools (e.g., Zoom, Microsoft Teams)

ASSUMPTION: The ideal candidate will be proficient in using social media management and reporting tools, as well as Microsoft Office Suite. They should also be comfortable using video conferencing and collaboration tools for remote work.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Diversity
• Sustainability

Work Style:

• Entrepreneurial and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you stay up-to-date with the latest social media trends and best practices?
• Can you provide an example of a time when you used data to inform a social media strategy?
• How do you prioritize and manage your workload in a remote environment?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, entrepreneurial environment and be able to manage their time effectively. They should also be able to demonstrate their expertise in social media strategy and data analysis.

⚠️ Potential Challenges

• Working remotely can be isolating and may require strong self-motivation and time management skills
• The role may require occasional travel for client meetings or events
• The fast-paced nature of the role may be challenging for candidates who prefer a more structured work environment
• The ideal candidate will be comfortable working in a dynamic, ever-changing environment and be able to adapt to new tools and technologies as they emerge

ASSUMPTION: The ideal candidate will be comfortable working in a remote environment and be able to manage their time effectively. They should also be able to demonstrate their expertise in social media strategy and data analysis.

📈 Similar Roles Comparison

• This role is similar to other social media strategist positions, but may require more data analysis and reporting skills
• The role may also require more experience with specific social media management and reporting tools
• This role offers significant growth potential and the opportunity to work on high-profile clients and campaigns

ASSUMPTION: The ideal candidate will have experience in social media strategy and data analysis, as well as a strong understanding of the advertising industry. They should also be comfortable working in a remote environment and be able to manage their time effectively.

📝 Sample Projects

• Developing a comprehensive social media strategy for a global brand, including content pillars, social calendars, and KPIs
• Analyzing performance data and providing actionable insights to optimize a client's social media presence
• Creating a brand persona architecture and consumer advocacy tactics for a client in the retail industry

ASSUMPTION: The ideal candidate will have experience in social media strategy and data analysis, as well as a strong understanding of the advertising industry. They should also be comfortable working in a remote environment and be able to manage their time effectively.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does the company support the professional development of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company measure the success of its social media strategies?
• What opportunities are there for growth and advancement within the company?

ASSUMPTION: The ideal candidate will be proactive, innovative, and eager to take on new challenges. They should also be comfortable working in a remote environment and be able to manage their time effectively.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role
• If you are offered the position, consider negotiating your salary and benefits package

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.