📌 Core Information
🔹 Job Title: Social Media Strategist
🔹 Company: Wynn Resorts
🔹 Location: Everett, Massachusetts
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and managing social media campaigns and content for Encore Boston Harbor and its venues
- Collaborating with various business units to elevate traffic, revenues, and brand satisfaction
- Analyzing data to inform future content and posting strategies
- Monitoring social media, responding to posts, and keeping track of industry developments
- Managing content production companies and video production processes
ASSUMPTION: This role requires a strong understanding of social media platforms, analytics tools, and creative writing skills to effectively manage social media presence and engage with audiences.
📋 Key Responsibilities
✅ Coordinate content creation and workflow within the Marketing Department
✅ Create and implement social media campaigns, events, promotions, and outreach
✅ Analyze data to inform future content and posting strategies
✅ Monitor social media, respond to posts, and keep track of industry developments
✅ Manage third-party content production companies and video production processes
✅ Maintain processes, schedules, and departmental success
✅ Ensure excellent guest and team member experience through the expression of the five-star Encore Brand at every guest touchpoint
ASSUMPTION: This role requires the ability to manage multiple priorities simultaneously, meet deadlines, and work in high-pressure situations.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or a related field
Experience: Minimum of 2 years of social media marketing experience
Required Skills:
- Advanced use of Microsoft Office Suite, Adobe Acrobat, Adobe Reader, social media manager software, and social media applications
- Excellent organizational, interpersonal, and administrative skills with outstanding attention to detail
- Experience with social media analytics tools and ability to interpret and report data
- Photography skills preferred
Preferred Skills:
- Fluency in English and a second language
- Experience with video production
ASSUMPTION: Candidates should have a strong understanding of social media platforms, analytics tools, and creative writing skills to excel in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (based on industry standards for a Social Media Strategist with 2-5 years of experience in the Boston area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts at Wynn Resorts properties
Working Hours: Full-time, with varying schedules to reflect the business needs of the property
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Strategist with 2-5 years of experience in the Boston area. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees (Large enterprise)
Founded: 2009 (as Wynn Resorts, Limited)
Company Description:
- Wynn Resorts owns and operates luxury resorts and casinos worldwide, including Wynn Las Vegas, Encore Boston Harbor, Wynn Macau, and Wynn Palace, Cotai.
- Wynn Resorts is traded on the Nasdaq Global Select Market under the ticker symbol WYNN and is part of the S&P 500 Index.
- Wynn Resorts holds more Forbes Travel Guide Five Stars than any other independent hotel company in the world.
Company Specialties:
- Luxury resorts and casinos
- Fine dining and entertainment
- High-end retail
- Meetings and events
Company Website: http://wynnresorts.com/
ASSUMPTION: Wynn Resorts is a well-established hospitality company with a strong focus on luxury and high-quality experiences for its guests.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth within the company
Reporting Structure: Reports to the Executive Director of Marketing
Work Arrangement: On-site, with varying schedules to reflect the business needs of the property
Growth Opportunities:
- Advancement within the Marketing Department or related departments
- Expansion of responsibilities based on performance and company growth
- Potential relocation to other Wynn Resorts properties worldwide
ASSUMPTION: This role offers opportunities for professional growth and development within the company, based on performance and company expansion.
🌍 Location & Work Environment
Office Type: Upscale casino resort and entertainment complex
Office Location(s): Everett, Massachusetts
Geographic Context:
- Encore Boston Harbor is situated on the Mystic River in Everett, Massachusetts, and connected to Boston Harbor
- The property features a six-acre Harborwalk with pedestrian and bicycle paths, an event lawn, public art, and ornate floral displays
- The surrounding area offers a mix of urban and suburban environments, with easy access to Boston and other nearby cities
Work Schedule: Full-time, with varying schedules to reflect the business needs of the property, including nights, weekends, and holidays
ASSUMPTION: The work environment at Encore Boston Harbor is dynamic and fast-paced, with a focus on providing exceptional guest experiences and maintaining the five-star Encore Brand.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Background check and reference checks
- Job offer
Key Assessment Areas:
- Social media marketing expertise and creativity
- Data analysis and reporting skills
- Communication and interpersonal skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight relevant social media marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the Encore Boston Harbor brand
- Prepare examples of your social media content and campaigns to showcase during the interview
ATS Keywords: Social media marketing, content creation, data analysis, community engagement, project management, organizational skills, interpersonal skills, attention to detail, photography skills, Microsoft Office Suite, Adobe Acrobat, social media applications, social media analytics, communication skills, creative writing, video production
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's fit for the position and the company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Acrobat
- Social media manager software (e.g., Hootsuite, Buffer, Sprout Social)
- Social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Video production software (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's experience and the company's preferences.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Teamwork
- Integrity
- Recognition
- Commitment
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on providing exceptional guest experiences
- Attention to detail and commitment to quality
Self-Assessment Questions:
- Do you have a strong understanding of social media platforms and analytics tools?
- Are you able to work effectively in a fast-paced, collaborative environment?
- Do you have a creative approach to content creation and storytelling?
- Are you committed to maintaining the five-star Encore Brand at every guest touchpoint?
ASSUMPTION: Candidates who align with Wynn Resorts' company values and work style are more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Managing multiple priorities and meeting deadlines in a fast-paced environment
- Working varying schedules, including nights, weekends, and holidays
- Adapting to changes in the social media landscape and industry trends
- Maintaining a high level of creativity and innovation in content creation
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Social Media Manager
- More focused on day-to-day content creation and scheduling
- Less emphasis on strategy and campaign development
- Digital Marketing Specialist
- Broader scope of digital marketing channels (e.g., SEO, PPC, email marketing)
- Less focus on social media-specific strategies and tactics
- Content Marketing Manager
- More focused on content creation and distribution across multiple channels
- Less emphasis on social media monitoring and community engagement
ASSUMPTION: This role is unique in its focus on social media strategy and campaign development for a luxury resort and casino brand.
📝 Sample Projects
- Develop and execute a social media campaign to promote a new restaurant opening at Encore Boston Harbor
- Create and share engaging content (e.g., photos, videos, graphics) to showcase Encore Boston Harbor's unique features and amenities
- Analyze social media data to identify trends and opportunities, and make data-driven recommendations for future content and posting strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Social Media Strategist role at Encore Boston Harbor.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other departments and business units within the company?
- What opportunities are there for professional growth and development within the Marketing Department and the company as a whole?
- How does Wynn Resorts support work-life balance for its employees, particularly those working varying schedules?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant social media marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for the Encore Boston Harbor brand
- Prepare examples of your social media content and campaigns to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
