📌 Core Information
🔹 Job Title: Social Media Strategist/Director
🔹 Company: Nuvolum
🔹 Location: Bay Area, CA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & PR
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative social media strategies for Nuvolum and its clients.
- Creating engaging content for various social media platforms, including Facebook, Instagram, LinkedIn, and emerging platforms.
- Building and maintaining a strong online presence for Nuvolum and its clients, ensuring a positive and authentic brand image.
- Collaborating with cross-functional teams to integrate social media into broader marketing initiatives.
- Monitoring and analyzing social media performance metrics to optimize strategies and improve results.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and technological acumen to achieve Nuvolum's goals. The ideal candidate will have a strong understanding of both paid and organic social media strategies and be comfortable using AI-driven tools and technologies.
📋 Key Responsibilities
✅ Develop and execute an innovative social media strategy that aligns with Nuvolum's brand, client brands, and business objectives.
✅ Create engaging and compelling content for various social media platforms, experimenting with different content formats.
✅ Foster and engage with Nuvolum's online community by responding to comments, messages, and inquiries promptly.
✅ Conceptualize and execute creative and innovative social media campaigns that drive brand awareness, engagement, and conversions.
✅ Monitor and analyze social media performance metrics, providing insights and recommendations for optimization.
✅ Stay up-to-date with the latest social media trends, tools, and platforms, recommending and implementing emerging trends that align with Nuvolum's goals.
✅ Conduct social listening to gather insights, identify customer sentiments, and proactively address issues or opportunities.
✅ Manage the social media budget efficiently, ensuring the best ROI on paid campaigns and promotions.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask, handling multiple complex, multi-phase projects at different stages.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience.
Experience: 2-4 years of social media strategy experience in the B2B & B2C, healthcare, technology, and space industries. Candidates without a degree but with significant experience will also be considered for the role.
Required Skills:
- Deep experience in developing organic and paid social campaigns using Facebook, LinkedIn, YouTube, Instagram, and other channels.
- Proven B2B & B2C experience in building social strategies, deploying successful campaigns, and cultivating audiences.
- Strong skills in marketing communications and digital marketing, with a passion for social media and strategy.
- Analytic skills with the ability to analyze and provide deep insights.
- Effective interpersonal skills and excellent oral/written presentation skills.
Preferred Skills:
- Experience in the Health Tech space or in oral surgery, plastic surgery, or similar.
- Working knowledge of a variety of social media tools, community platforms, and measurement, advocacy, and training/education platforms (experience working with Sprout, Sprinklr, Bit.ly, Basic Adobe Creative Suite knowledge, Canva, Various AI tools, and other technologies).
- Experience working effectively in a fast-paced environment (Agency experience a plus).
ASSUMPTION: While a degree is preferred, Nuvolum is open to considering candidates with significant experience in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Social Media Strategist/Director role in the Bay Area with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Professional development opportunities
- Fun and collaborative work environment
Working Hours: Full-time, with a hybrid work arrangement requiring 2 days in the office per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Bay Area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nuvolum is an integrated marketing and PR firm specializing in strategy, consulting, branding, video, photography, social reputation and social media management, web/mobile design and optimization, SEO/SEM, public relations, and more.
Company Size: Nuvolum has 51-200 employees, providing a mid-sized company environment where applicants can expect a balance between structure and agility.
Founded: Nuvolum was founded in 2010 and has since grown to become a leading integrated marketing and PR firm in the Bay Area.
Company Description:
- Nuvolum is dedicated to producing outstanding results for its clients, with a focus on strategy, creativity, and execution.
- The company takes pride in being the best and fosters a team atmosphere where individual accomplishment is everyone's success.
- Nuvolum's diverse and talented team is inspired to bring ideas forward, keep learning, and provide mutual support.
Company Specialties:
- Website and Mobile Website Development
- Complete Social Reputation and Social Media Management
- Professional Photography and Video Production
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click Advertising Programs
- Public Relations
- Practice Consulting
- and Community Engagement
Company Website: nuvolum.com
ASSUMPTION: Nuvolum's focus on strategy, creativity, and execution sets it apart in the marketing and PR industry, providing applicants with an opportunity to work on innovative campaigns for a diverse range of clients.
📊 Role Analysis
Career Level: This role is suitable for an experienced Social Media Strategist looking to take on a Director-level position or a mid-career professional seeking to advance their career in social media strategy.
Reporting Structure: The Social Media Strategist/Director will report directly to the agency's leadership team and collaborate with internal teams and clientele base.
Work Arrangement: This is a hybrid role, requiring candidates to be local to the Bay Area for 1-2 days a week in the office for meetings.
Growth Opportunities:
- Potential to advance to a senior or executive-level role within the agency.
- Opportunities to work on diverse and innovative campaigns for a wide range of clients.
- Access to professional development opportunities to further enhance skills and knowledge.
ASSUMPTION: Nuvolum's focus on growth and development provides applicants with ample opportunities to advance their careers and gain valuable experience in the marketing and PR industry.
🌍 Location & Work Environment
Office Type: Nuvolum's office is located in San Francisco, CA, providing a vibrant and dynamic work environment.
Office Location(s): 435 Pacific Ave, 4th Floor, San Francisco, CA 94133, US
Geographic Context:
- The Bay Area is known for its diverse culture, tech industry, and high cost of living.
- The region offers numerous opportunities for professional growth and networking.
- The Bay Area is home to many leading tech and healthcare companies, providing ample opportunities for collaboration and innovation.
Work Schedule: Full-time, with a hybrid work arrangement requiring 2 days in the office per week.
ASSUMPTION: Nuvolum's office location in the heart of San Francisco provides applicants with easy access to public transportation, dining, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or virtual interview with the hiring manager
- Final interview with the agency's leadership team
Key Assessment Areas:
- Social media strategy and campaign development
- Content creation and storytelling
- Analytical skills and data-driven decision-making
- Interpersonal and communication skills
- Cultural fit and alignment with Nuvolum's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media strategy experience and relevant skills.
- Include specific examples of successful social media campaigns you've developed and executed.
- Demonstrate your understanding of Nuvolum's values and how your skills and experience align with the company's mission.
ATS Keywords: Social Media Strategy, Content Creation, Community Building, Innovative Campaigns, Analytics, Trendspotting, Social Listening, Budget Management, B2B, B2C, Healthcare, Technology, Digital Marketing, Interpersonal Skills, Analytic Skills, Organizational Skills
ASSUMPTION: Nuvolum's interview process is designed to assess candidates' skills, experience, and cultural fit, providing applicants with a comprehensive evaluation of their qualifications.
🛠️ Tools & Technologies
- Sprout Social
- Sprinklr
- Bit.ly
- Adobe Creative Suite
- Canva
- Various AI tools
ASSUMPTION: Nuvolum's use of industry-standard tools and technologies enables applicants to leverage their existing skills and knowledge to contribute effectively to the team.
👔 Cultural Fit Considerations
Company Values:
- Strategic and creative thinking
- Collaboration and teamwork
- Continuous learning and improvement
- Positivity and enthusiasm
- Commitment to excellence
Work Style:
- Fast-paced and dynamic environment
- Focus on results and execution
- Strong attention to detail and quality
- Ability to multitask and handle multiple projects
- Comfortable working with AI-driven tools and technologies
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful social media strategies?
- Are you comfortable working in a fast-paced, dynamic environment and handling multiple projects simultaneously?
- Do you possess strong interpersonal and communication skills, with the ability to collaborate effectively with internal teams and clientele base?
- Are you passionate about leveraging AI to enhance media outreach and presence?
ASSUMPTION: Nuvolum's focus on strategic and creative thinking, collaboration, and continuous learning provides applicants with an opportunity to work in a dynamic and innovative environment that values their skills and contributions.
⚠️ Potential Challenges
- Managing multiple complex, multi-phase projects simultaneously
- Keeping up with the fast-paced nature of the social media landscape and emerging trends
- Balancing the need for creativity and innovation with the requirement for data-driven decision-making
- Adapting to a hybrid work arrangement, with 2 days in the office per week
ASSUMPTION: Nuvolum's focus on growth and development provides applicants with ample opportunities to overcome challenges and advance their careers in the marketing and PR industry.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Strategist/Director: A Social Media Manager typically focuses on day-to-day content creation and community management, while a Social Media Strategist/Director is responsible for developing and executing high-level social media strategies and campaigns.
- Industry-specific context: Nuvolum's focus on the healthcare and technology industries provides applicants with an opportunity to work on innovative campaigns for a diverse range of clients.
- Career path comparison: A Social Media Strategist/Director role can serve as a stepping stone to senior or executive-level positions within the agency or provide a pathway to specialized roles within the marketing and PR industry.
ASSUMPTION: Nuvolum's focus on strategy, creativity, and execution sets it apart in the marketing and PR industry, providing applicants with an opportunity to work on innovative campaigns for a diverse range of clients.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a healthcare client, including content creation, community management, and paid advertising campaigns.
- Conducting a social media audit and analysis for a technology client, providing data-driven insights and recommendations for optimization.
- Managing a crisis communication campaign for a client facing negative publicity, utilizing social media platforms to mitigate damage and restore brand reputation.
ASSUMPTION: Nuvolum's diverse range of clients and industries provides applicants with an opportunity to work on innovative and challenging projects that showcase their skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nuvolum support the professional development and growth of its employees?
- What are the biggest challenges facing the company and this role, and how can I contribute to addressing them?
- How does Nuvolum foster a positive and inclusive work environment, and what steps are taken to ensure employee well-being and work-life balance?
ASSUMPTION: Nuvolum's focus on growth and development provides applicants with an opportunity to ask insightful questions about the company's culture, values, and commitment to employee success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media strategy experience and relevant skills.
- Prepare examples of successful social media campaigns you've developed and executed.
- Be ready to discuss your understanding of Nuvolum's values and how your skills and experience align with the company's mission.
- Follow up with the Nuvolum HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
