📌 Core Information
🔹 Job Title: Social Media Strategist/Director
🔹 Company: Nuvolum
🔹 Location: Tiburon, California
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & PR
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Bay Area) 1-2 days a week
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative social media strategies for Nuvolum and its clients
- Creating engaging content and managing online communities across various platforms
- Collaborating with cross-functional teams to integrate social media into broader marketing initiatives
- Monitoring and analyzing social media performance metrics to optimize campaigns
- Staying updated on industry trends and recommending emerging trends to enhance brand presence
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and technological acumen to achieve Nuvolum's goals and drive results for clients.
📋 Key Responsibilities
✅ Develop and execute innovative social media strategies that align with brand objectives
✅ Create engaging content for various social media platforms, including videos, infographics, and interactive posts
✅ Foster and engage with online communities by responding to comments, messages, and inquiries promptly
✅ Conceptualize and execute creative and innovative social media campaigns that drive brand awareness, engagement, and conversions
✅ Monitor and analyze social media performance metrics, providing insights and recommendations for optimization
✅ Stay up-to-date with the latest social media trends, tools, and platforms, and implement emerging trends that align with Nuvolum's goals
✅ Conduct social listening to gather insights, identify customer sentiments, and proactively address issues or opportunities
✅ Manage the social media budget efficiently, ensuring the best ROI on paid campaigns and promotions
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and handle multiple complex, multi-phase projects at different stages.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or significant experience
Experience: 2-4 years of social media strategy experience in B2B & B2C, healthcare, technology, and space
Required Skills:
- Deep experience in developing organic and paid social campaigns using Facebook, LinkedIn, YouTube, Instagram, and other channels
- Proven B2B & B2C experience in building social strategies, deploying successful campaigns, and cultivating audiences
- Strong skills in marketing communications and digital marketing, with a passion for social media and strategy
- Demonstrated efficiency in running multiple initiatives, vendors, and other key players as part of the social media practice
- Analytic skills with the ability to analyze and provide deep insights
- Effective interpersonal skills and excellent oral/written presentation skills
Preferred Skills:
- Experience in the Health Tech space or in oral surgery, plastic surgery, or similar
- Working knowledge of a variety of social media tools, community platforms, and measurement, advocacy, and training/education platforms (experience working with Sprout, Sprinklr, Bit.ly, Basic Adobe Creative Suite knowledge, Canva, Various AI tools, and other technologies)
- Experience working effectively in a fast-paced environment (Agency experience a plus)
ASSUMPTION: Candidates without a degree but with significant experience will also be considered for the role.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a Social Media Strategist role with 2-5 years of experience in the Bay Area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangement (hybrid)
Working Hours: Full-time, 40 hours per week, with 1-2 days in the office for meetings
ASSUMPTION: The salary range is an estimate based on industry standards for a Social Media Strategist role with the given experience level and location. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Nuvolum is an integrated strategy, marketing, and PR firm specializing in producing outstanding results for clients in various industries, including healthcare and technology.
Company Size: Nuvolum has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.
Founded: Nuvolum was founded in 2010, with over a decade of experience in the industry.
Company Description:
- Nuvolum is a full-service integrated marketing and PR firm that takes pride in being the best.
- The company offers a diverse range of services, including strategy, consulting, branding, video and photography production, social reputation and social media management, web/mobile design and optimization, SEO/SEM, public relations, and more.
- Nuvolum's team consists of consultants, designers, innovators, coders, researchers, videographers, photographers, testers, writers, and subject matter experts who work seamlessly in an inspired team environment.
Company Specialties:
- Website and Mobile Website Development
- Complete Social Reputation and Social Media Management
- Professional Photography and Video Production
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click Advertising Programs
- Public Relations
- Practice Consulting
- Community Engagement
Company Website: nuvolum.com
ASSUMPTION: Nuvolum's diverse range of services and experienced team enable the company to provide comprehensive marketing and PR solutions for clients, making it an attractive place for applicants seeking a well-rounded work environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in social media strategy.
Reporting Structure: The Social Media Strategist/Director will report directly to the agency's leadership team and collaborate with internal teams and clientele.
Work Arrangement: This is a hybrid position, with candidates needing to be local to the Bay Area for 1-2 days a week in the office for meetings.
Growth Opportunities:
- Potential to advance to a senior or management role within the social media department
- Opportunity to work with a diverse range of clients across various industries
- Chance to develop and refine skills in social media strategy, content creation, and campaign management
ASSUMPTION: This role offers growth opportunities for applicants looking to expand their skills and advance their careers in social media strategy.
🌍 Location & Work Environment
Office Type: Nuvolum's office is located in San Francisco, California.
Office Location(s): 435 Pacific Ave, 4th Floor, San Francisco, CA 94133, US
Geographic Context:
- The Bay Area offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and outdoor activities.
- The region is home to a thriving tech industry, providing ample networking opportunities and professional growth.
- The Bay Area has a mild Mediterranean climate, with cool, wet winters and warm, dry summers.
Work Schedule: Full-time, 40 hours per week, with 1-2 days in the office for meetings
ASSUMPTION: The Bay Area's dynamic environment and diverse cultural scene make it an attractive location for applicants seeking a stimulating work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with hiring manager
- Final interview with agency leadership
Key Assessment Areas:
- Social media strategy and campaign development
- Content creation and community management skills
- Analytical and reporting abilities
- Cultural fit and alignment with Nuvolum's values
Application Tips:
- Tailor your resume and cover letter to highlight your social media strategy, content creation, and campaign management experience.
- Include specific examples of successful social media campaigns you've developed and executed.
- Demonstrate your understanding of Nuvolum's services and how your skills and experience align with the role's requirements.
ATS Keywords: Social Media Strategy, Content Creation, Community Building, Innovative Campaigns, Analytics, B2B, B2C, Healthcare, Technology, Digital Marketing, Interpersonal Skills, Analytic Skills, Organizational Skills
ASSUMPTION: Applicants should tailor their application materials to emphasize their social media strategy and campaign management experience, as well as their ability to work effectively in a fast-paced environment.
🛠️ Tools & Technologies
- Sprout Social
- Sprinklr
- Bit.ly
- Adobe Creative Suite
- Canva
- Various AI tools
ASSUMPTION: Familiarity with these tools and platforms is preferred but not required. Applicants should be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Inspired team environment
- Individual accomplishment is everyone's success
- Expect the very best results without exception
Work Style:
- Collaborative and team-oriented
- Positive and enthusiastic
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative and inspired team environment?
- Are you committed to delivering the very best results for clients?
- Do you embrace continuous learning and improvement in your work?
ASSUMPTION: Applicants should assess their fit with Nuvolum's values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple complex, multi-phase projects simultaneously
- Adapting to a fast-paced agency environment
- Balancing on-site and remote work arrangements
- Staying up-to-date with rapidly evolving social media trends and platforms
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to a fast-paced environment, and balance on-site and remote work arrangements to succeed in this role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on both paid and organic social media strategy, as well as its emphasis on AI-driven tools and technologies.
- Nuvolum's diverse range of services sets it apart from other marketing and PR agencies, providing applicants with a unique opportunity to work on various projects and campaigns.
- Career progression in this role may involve advancing to a senior or management position within the social media department or transitioning to a related role within Nuvolum's diverse service offerings.
ASSUMPTION: Applicants should consider how this role's focus on AI-driven tools and Nuvolum's diverse service offerings set it apart from other marketing and PR agencies and how this may impact their career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a healthcare client, including content creation, community management, and paid advertising campaigns
- Conducting a social media audit and analysis for a technology client, identifying areas for improvement and recommending strategic adjustments to enhance brand presence and engagement
- Managing a social media crisis for a client, proactively addressing issues, and developing a plan to mitigate potential damage to the brand's reputation
ASSUMPTION: Applicants should be prepared to provide specific examples of their social media strategy, content creation, and campaign management experience, as well as their ability to adapt to unique project requirements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the most significant challenges facing the social media department, and how can this role address them?
- How does Nuvolum support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Nuvolum foster a positive and inclusive work environment?
ASSUMPTION: Applicants should ask thoughtful and relevant questions during the interview process to demonstrate their interest in the role and Nuvolum's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media strategy, content creation, and campaign management experience, as well as your ability to work effectively in a fast-paced environment.
- Prepare examples of successful social media campaigns you've developed and executed, demonstrating your ability to drive results for clients.
- Follow up with Nuvolum one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
