Social Media Strategist

📌 Core Information

🔹 Job Title: Social Media Strategist

🔹 Company: The Back Room Offshoring Inc.

🔹 Location: Angeles City, Angeles, Philippines

🔹 Job Type: Hybrid (On-site/Remote)

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site/Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing, launching, and optimizing innovative digital campaigns
• Aligning campaign goals across departments for maximum impact
• Managing media buys and overseeing daily ad operations
• Handling the paid media budget with precision
• Conducting keyword research, ad grouping, and audience targeting
• Staying updated on industry trends and best practices
• Researching and implementing SEO strategies

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid media and SEO. The ideal candidate will have experience managing campaigns, working with cross-functional teams, and staying updated on industry trends.

📋 Key Responsibilities

✅ Developing, launching, and optimizing innovative digital campaigns

✅ Aligning campaign goals across departments for maximum impact

✅ Sharing actionable insights and performance updates with stakeholders

✅ Defining and tracking key paid media KPIs

✅ Managing media buys and overseeing daily ad operations

✅ Handling the paid media budget with precision

✅ Conducting keyword research, ad grouping, and audience targeting

✅ Staying updated on industry trends and best practices

✅ Researching and implementing SEO strategies

✅ Monitoring organic traffic and creating optimization plans

ASSUMPTION: This role requires a proactive approach to campaign management, with a focus on continuous improvement and optimization. The ideal candidate will be comfortable working with data and using it to inform decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on paid media and SEO

Required Skills:

• Proven experience in managing paid media campaigns
• Strong understanding of SEO principles and best practices
• Excellent analytical skills and data-driven mindset
• Strong communication and collaboration skills
• Familiarity with digital marketing tools and platforms

Preferred Skills:

• Experience with Google Ads and Facebook Ads
• Knowledge of PHP and/or other programming languages
• Fluency in English and Filipino

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with a focus on paid media and SEO. They will be comfortable working with data and using it to inform decision-making. Familiarity with relevant tools and platforms is a plus.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 50,000 per month (Based on experience and market standards for the role in the Philippines)

Benefits:

• HMO on Day 1 + Free coverage for 2 dependents in your 2nd year
• Government-mandated benefits
• 20 Annual Leave Credits
• 13th-month pay
• Birthday & Bereavement Leave
• Travel Subsidy
• Staff House Accommodation (within certain distance)
• Free Shuttle Service
• Free Lunch & Uniform
• Perfect Attendance Bonus
• Onboarding Training
• Monthly Engagement Activities
• Birthday Gift & Weekly Treats
• Christmas Hamper & Anniversary Gift
• Opportunity to Travel

Working Hours: 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market standards for the role in the Philippines. The benefits listed are subject to change and may be updated based on company policy.

📌 Applicant Insights

🔍 Company Context

Industry: The Back Room Offshoring Inc. operates in the Accounting industry, providing offshore talent and support to accounting practices worldwide.

Company Size: The company has 201-500 employees, offering a mid-sized work environment with opportunities for growth and collaboration.

Founded: The Back Room Offshoring Inc. was founded in 2016, with a mission to help accounting practices grow, develop, and elevate their staff.

Company Description:

• The Back Room is the answer to finding more time and freedom to take your accounting practice further.
• Accountants across the globe use The Back Room’s offshore talent and support to grow, develop, and elevate staff, reach their goals faster, and diversify services.
• The company's model is based on long-term relationships, supporting talent that works as an extension of your team, and a commitment to making big positive shifts in your business.

Company Specialties:

• Accounting staff
• Remote workforce
• And outsourced professional staff

Company Website: thebackroomop.com

ASSUMPTION: The Back Room Offshoring Inc. is a growing company in the accounting industry, with a focus on providing offshore talent and support to accounting practices worldwide. The company's mission is to help accounting practices grow, develop, and elevate their staff.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in digital marketing, with a focus on paid media and SEO.

Reporting Structure: The Social Media Strategist will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales and Content.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The company offers flexible hours and remote work options.

Growth Opportunities:

• Advancement to a Senior Social Media Strategist role
• Expansion into other marketing channels or management roles
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: The Back Room Offshoring Inc. has an on-site office located in Clark Freeport Zone, Pampanga, Philippines, with remote work options available.

Office Location(s): 701 /A 55 One West Gatwick Gateway, Clark Global City, Clark Freeport Zone, Pampanga 2009, PH

Geographic Context:

• The Clark Freeport Zone is a special economic zone in the Philippines, offering a business-friendly environment with tax incentives and infrastructure support.
• The area is known for its high-quality of life, with affordable housing, dining, and entertainment options.
• The company's office is located near international schools, hospitals, and shopping centers, providing convenient access to essential services.

Work Schedule: The work schedule is flexible, with core hours between 8:00 AM and 5:00 PM, Monday to Friday. Remote work options are available, with the expectation of being present in the office for team meetings and events.

ASSUMPTION: The work environment at The Back Room Offshoring Inc. is collaborative and supportive, with a focus on employee growth and development. The company offers a flexible work schedule and remote work options to accommodate employees' needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Marketing Manager
• Final interview with the CEO or other senior stakeholders
• Background check and offer

Key Assessment Areas:

• Digital marketing expertise, with a focus on paid media and SEO
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to the role.
• Prepare examples of successful paid media campaigns and SEO strategies you've implemented in previous roles.
• Research The Back Room Offshoring Inc. and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Paid Media, SEO, Digital Marketing, Campaign Management, Keyword Research, Audience Targeting, Google Ads, Facebook Ads, Marketing Tools, Data Analysis, Stakeholder Communication

ASSUMPTION: The interview process at The Back Room Offshoring Inc. is designed to assess candidates' digital marketing expertise, analytical skills, and cultural fit. Applicants should be prepared to discuss their experience and provide examples of successful campaigns and strategies they've implemented in previous roles.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• SEMrush
• Ahrefs
• Google Analytics
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with relevant digital marketing tools and platforms, with a focus on paid media and SEO. Familiarity with project management tools is also a plus.

👔 Cultural Fit Considerations

Company Values:

• Empowerment: We believe in empowering our team members to take ownership of their roles and grow within the company.
• Collaboration: We foster a collaborative work environment where everyone's ideas and contributions are valued.
• Continuous Learning: We encourage our team members to continuously learn and develop their skills to stay ahead in the industry.

Work Style:

• Data-driven: We make decisions based on data and analytics to optimize our campaigns and strategies.
• Adaptable: We are open to feedback and willing to adapt our approach based on changing circumstances.
• Results-oriented: We focus on achieving measurable results and driving business growth.

Self-Assessment Questions:

• Do you have experience managing paid media campaigns and implementing SEO strategies?
• Are you comfortable working with data and using it to inform decision-making?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: The ideal candidate will be a strong fit with The Back Room Offshoring Inc.'s company culture, with a focus on empowerment, collaboration, and continuous learning. They will be data-driven, adaptable, and results-oriented, with experience managing paid media campaigns and implementing SEO strategies.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple campaigns simultaneously.
• The company operates in a competitive industry, and the ideal candidate will be able to stay updated on industry trends and best practices.
• The role may require occasional travel to attend industry events or meet with clients.
• The work environment may be fast-paced and dynamic, requiring adaptability and flexibility.

ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and work well under pressure. They will be comfortable working in a fast-paced, dynamic environment and be open to occasional travel.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Paid Media Specialist role, with a focus on campaign management and optimization.
• However, this role is unique in its focus on both paid media and SEO, requiring a strong background in both disciplines.
• This role offers opportunities for career growth and development within the marketing department and the company as a whole.

ASSUMPTION: This role is similar to other digital marketing roles, but unique in its focus on both paid media and SEO. The ideal candidate will have experience in both disciplines and be looking for opportunities to grow and develop within the marketing department and the company as a whole.

📝 Sample Projects

• Developing and executing a paid media campaign to drive brand awareness and generate leads for an accounting software product launch.
• Conducting keyword research and on-page optimization for an accounting firm's website to improve organic traffic and search engine rankings.
• Managing a team of marketing specialists to execute a multi-channel campaign, including paid media, SEO, and content marketing, to support the launch of a new accounting service.

ASSUMPTION: These sample projects are designed to illustrate the types of campaigns and projects the ideal candidate might work on in this role. The specific projects and tasks may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and how will my performance be evaluated?
• What are the biggest challenges facing the marketing department and the company as a whole, and how can this role help address them?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the team, and the company's priorities and expectations. The ideal candidate will be proactive in asking questions and engaging in a meaningful conversation with the interviewer.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to the role.
• Prepare examples of successful paid media campaigns and SEO strategies you've implemented in previous roles.
• Research The Back Room Offshoring Inc. and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.