R

Social Media Strategist I

Rackspace
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Strategist I

πŸ”Ή Company: Rackspace Technology

πŸ”Ή Location: San Antonio, Texas, United States (Remote/Hybrid)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 28, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (3 days remote, 2 days on-site)

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and executing social media programs to engage with customers and resolve issues
  • Monitoring social networks and managing communications
  • Collaborating with internal teams to support company goals
  • Providing training, coaching, and mentoring to individuals and teams
  • Developing business intelligence and identifying trends within the business and industry

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution. It involves both proactive engagement and reactive problem-solving.

πŸ“‹ Key Responsibilities

βœ… Plans and executes small, dedicated programs or parts of moderately complex programs

βœ… Leads a program or multiple projects from start to finish

βœ… Monitors social networks and the Internet for comments that affect Rackspace

βœ… Triages communications and determines appropriate methods to address comments, resolving when possible, and escalating when necessary

βœ… Manages volatile situations and works in imaginative and practical ways to resolve to positive outcomes

βœ… Engages with users in public and private conversations

βœ… Resolves and/or coordinates with internal groups to resolve identified issues

βœ… Manages and tracks the resolution process to ensure timely follow-through

βœ… Provides training, coaching, and/or mentoring to individuals and teams throughout the company

βœ… Develops business intelligence pertaining to Rackspace brands and offerings

βœ… Identifies and reports on trends within the business and our industry

βœ… Develops benchmarks and provides reports to leadership regarding the effectiveness of social media networks and campaigns

βœ… Leads efforts to improve existing social media processes or programs and designs new systems or processes as required

βœ… Reviews and fully understands all program/project requirements (business and technical)

βœ… Collaborates with internal stakeholders and coordinates resources across functions, internally and externally, to ensure delivery within scope, budget, and schedule

βœ… Develops and documents business processes

βœ… Evaluates business processes and identifies areas where efficiencies may be gained

βœ… Develops and implements solutions to gain efficiencies

ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively engage with customers and internal teams. It also demands strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's Degree required, preferably in a field related to the role

Experience: 2 - 4 years of experience in the field of role required

Required Skills:

  • Basic knowledge of public relations, marketing, sales, and community engagement
  • Basic knowledge of coordinating and monitoring projects/programs from initiation through delivery
  • Basic knowledge and understanding of social media platforms and participants
  • Budget Management
  • Campaign Design
  • CMS Tools
  • Data Analysis
  • Digital Media Savvy
  • Formal Writing Skills
  • Marketing Campaign Tracking
  • Program Management
  • Social Media Marketing
  • Social Media Savvy
  • Canva or Adobe Express
  • HootSuite
  • Sprinklr
  • Sprout Social
  • Stakeholder Management (external/internal)

Preferred Skills:

  • Global social management
  • B2B marketing
  • Social Listening

ASSUMPTION: While the role requires a specific degree and years of experience, relevant skills and certifications may be considered equivalent.

πŸ’° Compensation & Benefits

Salary Range: The anticipated starting pay range for Colorado is: $54,800 - $80,300. The anticipated starting pay range for the states of Hawaii and New York (not including NYC) is: $58,200 - $85,360. The anticipated starting pay range for California, New York City, and Washington is: $63,800 - $93,610.

Benefits:

  • Information on benefits offered is here.

Working Hours: 40 hours per week, with schedule flexibility to include working a weekend day regularly and holidays as required by the business for 24/7 operations. Occasional travel, less than 10%.

ASSUMPTION: The salary range provided is an estimate based on the company's stated ranges for specific states. The actual compensation may vary based on individual performance, company performance, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Rackspace Technology is a leading end-to-end hybrid cloud and AI solutions company, providing design, build, and operation of customers' cloud environments across all major technology platforms.

Company Size: Rackspace Technology has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Rackspace Technology was founded in 1998 and has since grown to become a global leader in its industry.

Company Description:

  • Rackspace Technology is a leading end-to-end hybrid cloud and AI solutions company.
  • They design, build, and operate customers' cloud environments across all major technology platforms.
  • Their services include IT as a Service, Multi-Cloud, Managed Hosting, Managed Security, Compliance Solutions, Database Administration, Enterprise Application Management, and Professional Services.

Company Specialties:

  • IT as a Service
  • Multi-Cloud
  • Managed Hosting
  • Managed AWS/Azure/Google Cloud Platform/OpenStack/Alibaba
  • Managed Private Cloud for VMware/Microsoft/OpenStack
  • Managed Security
  • Compliance Solutions
  • Database Administration
  • Enterprise Application Management
  • Managed Oracle and SAP
  • Managed Magento/Hybrid Cloud
  • Professional Services
  • Artificial Intelligence

Company Website: rackspace.com

ASSUMPTION: Rackspace Technology's extensive range of services and global presence provide ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the individual contributor level, with opportunities for growth into management or specialized roles.

Reporting Structure: The Social Media Strategist reports directly to the Manager, Social Media.

Work Arrangement: This role is hybrid, with three days working remotely and two days on-site in the San Antonio office (for candidates within 40 miles).

Growth Opportunities:

  • Progression into management roles within the social media team
  • Specialization in specific areas of social media strategy or management
  • Transition into related roles within the marketing department or other departments within the company

ASSUMPTION: The hybrid work arrangement provides a balance between remote flexibility and in-person collaboration, fostering a productive work environment.

🌍 Location & Work Environment

Office Type: Rackspace Technology's San Antonio office is a modern, collaborative workspace with on-site amenities.

Office Location(s): 19122 US Highway 281 N, Ste 128, San Antonio, Texas 78258, US

Geographic Context:

  • San Antonio is the second-largest city in Texas and the seventh-most populous city in the United States.
  • The city has a diverse economy, with significant industries including healthcare, government, and technology.
  • San Antonio offers a relatively low cost of living compared to other major cities in Texas.

Work Schedule: The work schedule is Monday through Friday, with the option to work a weekend day regularly and holidays as required by the business for 24/7 operations.

ASSUMPTION: The San Antonio office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the hiring team
  • Final interview with the director or vice president
  • Background check and offer extension

Key Assessment Areas:

  • Social media strategy and planning
  • Communication skills and customer engagement
  • Problem-solving and issue resolution
  • Technical skills with relevant tools and platforms
  • Alignment with company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of Rackspace Technology's industry and services
  • Prepare examples of your social media strategy and engagement efforts
  • Be ready to discuss your approach to managing volatile situations and resolving issues

ATS Keywords: Social Media Strategy, Social Media Marketing, Customer Engagement, Issue Resolution, Problem-Solving, Marketing Campaign Tracking, Program Management, Budget Management, Campaign Design, CMS Tools, Data Analysis, Digital Media Savvy, Formal Writing Skills, Stakeholder Management, Global Social Management, B2B Marketing, Social Listening, Canva or Adobe Express, HootSuite, Sprinklr, Sprout Social

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company.

πŸ› οΈ Tools & Technologies

  • Canva or Adobe Express
  • HootSuite
  • Sprinklr
  • Sprout Social
  • CMS Tools (e.g., WordPress, Drupal)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely available. Familiarity with these tools is expected, and training may be provided as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Fanatical Customer Support
  • No Limits
  • Authentic Giving
  • Do The Right Thing
  • Embrace Transparency
  • Pursue Growth and Learning
  • We Are Rackers

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-driven and focused on continuous improvement
  • Customer-focused and committed to exceptional customer service
  • Innovative and forward-thinking

Self-Assessment Questions:

  • Do I align with Rackspace Technology's values, particularly "Fanatical Customer Support" and "Do The Right Thing"?
  • Am I comfortable working in a hybrid environment, balancing remote work and on-site collaboration?
  • Do I thrive in a dynamic and fast-paced work environment, with a focus on continuous improvement?

ASSUMPTION: Rackspace Technology's culture emphasizes customer support, innovation, and continuous learning, providing a dynamic and engaging work environment.

⚠️ Potential Challenges

  • The role may require working on weekends and holidays to manage customer communications and issues
  • The fast-paced nature of social media may present challenges in keeping up with trends and managing multiple projects
  • The hybrid work arrangement may present challenges in balancing remote work and on-site collaboration
  • The role may require occasional travel, which may present challenges in maintaining work-life balance

ASSUMPTION: The potential challenges associated with this role can be mitigated through effective time management, prioritization, and communication with the team.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on social media strategy and customer engagement, rather than content creation or community management
  • Industry-specific context: The technology industry is dynamic and fast-paced, with constant changes in trends and customer expectations
  • Career path comparison: This role provides a clear path for progression into management or specialized roles within the social media team, as well as opportunities for transition into related roles within the marketing department or other departments within the company

ASSUMPTION: This role offers unique opportunities for growth and development within the social media team and the broader marketing department.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to launch a new product or service
  • Managing a crisis communication situation on social media in response to a negative event
  • Analyzing social media data to identify trends and make data-driven decisions to improve engagement and reach

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to data analysis and issue resolution.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the social media team?
  • How does the social media team collaborate with other departments within the company, such as marketing and customer support?
  • What are the most significant challenges facing the social media team currently, and how can this role contribute to addressing them?
  • How does Rackspace Technology support the professional growth and development of its employees?
  • What are the key performance indicators (KPIs) used to measure the success of the social media team, and how are they tracked and reported?

ASSUMPTION: These key questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your social media strategy and engagement efforts
  • Be ready to discuss your approach to managing volatile situations and resolving issues
  • Follow up with the hiring manager one week after your final interview to express your interest in the role and ask about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.