📌 Core Information
🔹 Job Title: SOCIAL MEDIA STRATEGIST (IHA)
🔹 Company: Asahi Europe & International
🔹 Location: Woking, Surrey, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies for global beer brands
- Collaborating with cross-functional teams to deliver integrated marketing plans
- Managing social media accounts and content execution
- Measuring and optimizing social media performance using KPIs
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in social media marketing to drive brand objectives and consumer engagement.
📋 Key Responsibilities
✅ Develop and implement social media strategies for global beer brands, including Peroni
✅ Collaborate with creative, digital, and client service teams to deliver integrated marketing plans
✅ Manage external partners and agencies to deliver integrated brand campaign responses
✅ Oversee social media recommendations and manage social media accounts to ensure alignment with brand objectives
✅ Develop clear measurement frameworks and KPIs for brands and optimize social media performance
✅ Manage in-house social media execution and partner management while supporting social planners with portfolio media strategy
✅ Identify opportunities to grow the capability offering and skillsets within the team
✅ Represent the team at internal and external brand meetings and play a consulting role for brands to solve social and marketing problems
ASSUMPTION: This role requires a proactive approach, strong project management skills, and the ability to work effectively in a fast-paced, collaborative environment.
🎯 Required Qualifications
Education: University degree
Experience: At least 5+ years working in social/digital, with experience in creative agencies or in-house agencies
Required Skills:
- Proven experience in building brands in social media
- Ability to transpose a marketing plan into a social media strategy
- Ability to influence key stakeholders
- Proven success in delivering to task and consistently meeting KPIs
- Experience working with global and local markets
- FMCG experience advantageous
Preferred Skills:
- Experience working with global beer brands
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong portfolio showcasing their social media strategy and execution skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Estimated based on market research for similar roles in the UK)
Benefits:
- Competitive salary and benefits package
- Travel opportunities to key markets and industry events
Working Hours: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the UK. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees (Global presence with local market focus)
Founded: Asahi Group Holdings was founded in 1906, with Asahi Europe & International established in its current form in 2016
Company Description:
- Asahi Europe & International is part of Asahi Group Holdings, a global beer, spirits, soft drinks, and food group with leading positions in European and Asia-Pacific markets
- The company is the custodian of some of the world's most iconic beer brands, including Asahi Super Dry, Peroni Nastro Azzurro, Grolsch, Kozel, and Pilsner Urquell
- Asahi Europe & International runs 19 production facilities in 8 countries across Europe and manages export markets globally outside of Japan and Oceania
Company Specialties:
- Beverages
- Beer
- Cider
- Brewery
- Breweries
- And brewing
Company Website: Asahi Europe & International
ASSUMPTION: Asahi Europe & International offers a dynamic and international work environment, with opportunities for growth and development within a global organization.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth and career progression
Reporting Structure: This role reports directly to the In-House Agency Director and works collaboratively with various teams, including Client Service, Creative, Social, and Digital
Work Arrangement: Hybrid, with flexibility to work remotely and from regional offices
Growth Opportunities:
- Progression within the In-House Agency team or broader Asahi Europe & International organization
- Expanding the capability offering and skillsets within the team
- Gaining experience working with global and local markets
ASSUMPTION: This role offers opportunities for professional growth and development within a global organization, with a focus on driving social media strategies for iconic beer brands.
🌍 Location & Work Environment
Office Type: Hybrid, with an on-site presence required for collaboration and team meetings
Office Location(s): Woking, Surrey, United Kingdom (with additional offices in Italy, Czechia, the Netherlands, and Poland)
Geographic Context:
- Woking is a town in Surrey, England, with a population of approximately 100,000 people
- The town is located about 25 miles southwest of central London and is well-connected by road and rail
- Woking offers a mix of urban and rural environments, with easy access to nearby countryside and leisure activities
Work Schedule: Full-time, with flexible hours and the opportunity to work from home when needed
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final interview with the In-House Agency Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Knowledge of social media platforms and best practices
- Ability to work collaboratively and influence stakeholders
- Cultural fit and alignment with Asahi's values
Application Tips:
- Highlight your experience in developing and executing social media strategies for global brands
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your social media campaigns and their outcomes to discuss during the interview
ATS Keywords: Social Media Strategy, Digital Marketing, Brand Management, Creative Thinking, Collaboration, Community Building, Stakeholder Influence, KPI Management, Content Execution, Measurement Frameworks, Agency Management, Market Analysis, Consumer Engagement, Innovation, Problem Solving
ASSUMPTION: Asahi Europe & International uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with relevant social media platforms, management tools, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands
- Collaboration and teamwork
- Responsibility and accountability
- Innovation and continuous improvement
- Respect and integrity
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Focus on driving results and delivering excellence
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with Asahi's company values, particularly 'Passion for our brands' and 'Innovation and continuous improvement'?
- How comfortable are you working in a fast-paced, collaborative environment with a focus on driving results?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Asahi Europe & International values candidates who are passionate about their brands, collaborative, results-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple brands and global markets with varying priorities and objectives
- Keeping up with the fast-paced nature of social media and digital marketing trends
- Balancing on-site collaboration and remote work flexibility in a hybrid work arrangement
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be mitigated by effective communication, strong project management skills, and a proactive approach to staying up-to-date with industry trends and best practices.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on driving social media strategies for global beer brands within an in-house agency setting
- Industry-specific context: The beer industry is competitive and dynamic, with a strong emphasis on brand differentiation and consumer engagement
- Career path comparison: This role offers opportunities for professional growth and development within a global organization, with a focus on driving social media strategies for iconic beer brands
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on driving social media strategies for global beer brands within an in-house agency setting.
📝 Sample Projects
- Developing and executing a social media campaign for Peroni Nastro Azzurro to drive brand awareness and engagement among a target audience of young professionals
- Creating and implementing a social media strategy for Asahi Super Dry to launch a new product line in a key market
- Managing a team of community managers to execute day-to-day social media content and engagement for a portfolio of global beer brands
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the opportunity to manage and develop a team of social media professionals.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Asahi Europe & International's global beer brands?
- What are the key priorities and objectives for the social media strategy in the first 90 days in this role?
- How does the In-House Agency collaborate with external partners and agencies to deliver integrated brand campaign responses?
- What opportunities are there for professional growth and development within the In-House Agency team or broader Asahi Europe & International organization?
- How does the hybrid work arrangement support a healthy work-life balance for employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its fit with your career goals and work preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in social media strategy and execution
- Prepare examples of your social media campaigns and their outcomes to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
