Social Media Strategist & Manager

📌 Core Information

🔹 Job Title: Social Media Strategist & Manager

🔹 Company: BookWithMel

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies for TikTok and Instagram
• Creating engaging content and managing day-to-day operations
• Growing and engaging with the audience to drive brand awareness and engagement
• Collaborating with the sales team to align promotions and events with social media content

ASSUMPTION: This role requires a strong understanding of TikTok and Instagram trends, as well as experience in social media management, particularly on these platforms.

📋 Key Responsibilities

✅ Develop and implement comprehensive social media strategies for TikTok and Instagram to increase brand awareness, engagement, and lead generation

✅ Monitor trends and stay updated with industry best practices to keep our content relevant and exciting

✅ Create visually appealing and on-brand content (photos, videos, graphics, and captions) for Instagram and TikTok that resonates with our target audience

✅ Engage with followers and respond to comments, messages, and mentions in a timely and friendly manner to build strong relationships

✅ Grow our social media following organically by identifying and engaging with influencers, brand ambassadors, and potential collaborators

✅ Monitor engagement metrics and adjust strategies to improve reach and audience engagement

✅ Create and execute social media campaigns to promote events, special offers, and collaborations

✅ Track performance of each campaign and provide insights to optimize future promotions

✅ Monitor social media performance through analytics tools and track key metrics such as engagement rates, follower growth, impressions, and conversions

✅ Provide regular performance reports to Melanie and the team, along with actionable insights to improve content strategy

✅ Keep an eye on social media trends and viral challenges, especially on TikTok, to ensure Book With Mel stays ahead of the curve

✅ Experiment with new features, formats, and content types to continually innovate and enhance our social media presence

ASSUMPTION: This role requires a proactive approach to staying updated with trends and a data-driven mindset to optimize strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven social media expertise with at least 2-3 years of experience in social media management, particularly on TikTok and Instagram. Experience in nightlife, events, or hospitality is a plus.

Required Skills:

• Proficient in photo and video editing software
• Strong understanding of TikTok and Instagram trends
• Excellent communication skills, both written and verbal
• Analytical mindset and comfortable with social media analytics tools
• Self-starter and proactive, able to work independently while collaborating effectively with a team
• High-energy and passionate about social media and the nightlife industry

Preferred Skills:

• Experience in the nightlife, events, or hospitality industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the nightlife industry or relevant transferable skills may be at an advantage for this role.

💰 Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (Estimated based on industry standards for a mid-level social media manager in the Philippines)

Benefits:

• Growth Opportunities
• Dynamic Work Environment
• Competitive Compensation
• Creative Freedom
• Flexible Hours

Working Hours: Full-time, with flexibility for key moments such as event promotions and campaign launches

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media manager in the Philippines. The actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specializing in VIP event planning and nightlife experiences

Company Size: 2-10 employees (Small, agile team with ample growth opportunities)

Founded: 2021 (Relatively new, with a strong focus on innovation and growth)

Company Description:

• BookWithMel is a leading VIP hosting service in Las Vegas, offering unmatched luxury, exclusivity, and hospitality
• Founded by Melanie, the company has grown rapidly under her leadership, with revenue increasing from $600K to $6M in three years
• BookWithMel is known for its tailored VIP experiences, customized itineraries, and strategic partnerships with influencers, athletes, and celebrities

Company Specialties:

• VIP event planning and hosting
• Tailored luxury experiences
• Strategic partnerships and collaborations

Company Website: @bookwithmel on Instagram

ASSUMPTION: BookWithMel's small team size and rapid growth present opportunities for career development and advancement within the company.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to Melanie, the founder and CEO of BookWithMel

Work Arrangement: Remote, with flexibility for key moments such as event promotions and campaign launches

Growth Opportunities:

• As a growing company, there are ample opportunities for career development and advancement within the team
• This role offers the chance to make a significant impact on the company's social media presence and growth

ASSUMPTION: The remote work arrangement allows for flexibility, but candidates should be prepared to work during key moments as needed.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Philippines (Remote)

Geographic Context:

• The Philippines has a vibrant nightlife and events scene, with a strong presence on social media
• The remote work arrangement allows for flexibility in working hours and location
• The company's headquarters are in Las Vegas, NV, USA, but this role is based in the Philippines

Work Schedule: Full-time, with flexibility for key moments such as event promotions and campaign launches

ASSUMPTION: Candidates should be comfortable working remotely and be able to manage their time effectively to meet deadlines and expectations.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager, Melanie
• In-depth interview with the team to discuss the role and company culture
• Final decision and offer

Key Assessment Areas:

• Social media strategy and planning
• Content creation and curation
• Community engagement and growth
• Campaign management and analytics

Application Tips:

• Highlight your experience with TikTok and Instagram, and provide examples of successful campaigns or content you've created
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Campaign Management, Analytics, TikTok, Instagram, Nightlife, Events, Hospitality

ASSUMPTION: The application process may vary, but candidates should be prepared to discuss their social media experience and strategies in detail.

🛠️ Tools & Technologies

• Photo and video editing software (e.g., Canva, Adobe Creative Suite, etc.)
• Social media management platforms (e.g., Hootsuite, Buffer, etc.)
• Analytics tools (e.g., Google Analytics, Sprout Social, etc.)

ASSUMPTION: Candidates should be comfortable using social media management and analytics tools to optimize their strategies and performance.

👔 Cultural Fit Considerations

Company Values:

• Excellence in customer service
• Innovation and creativity
• Collaboration and teamwork
• Passion for the nightlife industry

Work Style:

• Proactive and self-motivated
• Data-driven and analytical
• Creative and trend-savvy
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you stay updated with the latest trends on TikTok and Instagram?
• Can you provide an example of a successful social media campaign you've managed, and how you optimized it based on data and analytics?
• How do you balance creativity with data-driven decision-making in your social media strategies?

ASSUMPTION: Candidates should be able to demonstrate their alignment with BookWithMel's values and work style to ensure a good cultural fit.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing trends on TikTok and Instagram
• Working remotely and managing time effectively
• Balancing creativity with data-driven decision-making

ASSUMPTION: Candidates should be prepared to discuss how they would overcome these challenges in the interview process.

📈 Similar Roles Comparison

• This role is unique in its focus on TikTok and Instagram for a VIP event planning company
• Similar roles may be found in marketing agencies or hospitality companies, but the focus on TikTok and Instagram is less common
• Career progression in this role could lead to a senior social media manager or marketing director position within the company

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Developing and executing a social media campaign to promote a VIP event, including content creation, community engagement, and analytics
• Creating a TikTok challenge to increase brand awareness and engagement, with a focus on user-generated content
• Analyzing social media performance data to identify trends and optimize content strategy

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them in the interview process.

❓ Key Questions to Ask During Interview

• How does BookWithMel differentiate itself from other VIP event planning companies on social media?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the team structure, and how does this role fit into the overall marketing strategy?
• How does the company approach work-life balance for remote employees?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your social media work, including successful campaigns and content you've created
• Follow up with the hiring manager, Melanie, one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.