Social Media Strategist, YouTube (Remote)

📌 Core Information

🔹 Job Title: Social Media Strategist, YouTube (Remote)

🔹 Company: Yelp, Inc

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing YouTube content strategy
• Managing YouTube content calendar and coordinating regular uploads
• Ideating and creating video storylines/briefs in collaboration with cross-functional teams
• Optimizing channel and video elements for discoverability and viewer retention
• Analyzing YouTube KPIs and using insights to inform strategy
• Staying updated on YouTube trends and platform updates
• Engaging with the YouTube community and ensuring brand compliance
• Partnering with cross-functional teams to integrate YouTube initiatives with company priorities

ASSUMPTION: This role requires a strong understanding of YouTube platform management, video marketing, and analytics to succeed in driving channel growth and engagement.

📋 Key Responsibilities

✅ Develop, implement, and continuously refine the YouTube content strategy

✅ Manage the YouTube content calendar: plan, schedule, and coordinate regular uploads and campaigns

✅ Ideate and create video storylines/briefs: partner closely with content, creative, and production teams to bring compelling stories to life

✅ Source and curate user-generated content, influencer partnerships, and community spotlights to expand content variety and authenticity

✅ Optimize channel and video elements (metadata, thumbnails, titles, playlists) for discoverability, SEO, and maximum viewer retention

✅ Collaborate with the analytics team to set, track, and report on YouTube KPIs, and proactively inform ongoing strategy based on insights

✅ Stay ahead of YouTube trends, platform updates, and content best practices—testing new formats and approaches for impact

✅ Engage with the YouTube community: respond to comments and foster authentic conversations to build loyalty

✅ Ensure all content is brand-aligned and compliant with legal and copyright guidelines

✅ Partner with cross-functional teams (social, creative, PR, community, product) to integrate YouTube initiatives with campaign launches and company priorities

✅ Serve as a resource for the B2B YouTube channel, providing support, expertise, and content guidance to help drive channel growth and engagement

✅ Work with the Creative team to establish and maintain Yelp’s social tone and voice

ASSUMPTION: This role requires strong communication, project management, and creative problem-solving skills to coordinate cross-functional partners and deliver campaigns on time.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Media, or related field, or equivalent experience

Experience: 5+ years managing YouTube channels for a consumer brand, media company, or creator-led business, with a proven track record of channel growth and successful campaigns

Required Skills:

• Deep expertise in YouTube platform management: algorithm fluency, channel analytics, audience development, and optimization strategies
• Experience developing video storylines, writing briefs, and collaborating with creative or production teams from concept to final cut
• Strong understanding of video SEO, metadata optimization, and thumbnail strategy
• Adept at analyzing channel and video performance data, distilling insights, and making strategic recommendations
• Up-to-date on social video trends, YouTube policy, emerging content formats, and audience engagement tactics
• Excellent communication and project management skills
• High attention to detail and a results-driven mindset with adaptability and creative problem-solving skills

Preferred Skills:

• Experience with influencer marketing and community management
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, having experience with influencer marketing and community management could be beneficial for this role, as it involves engaging with the YouTube community and potentially working with influencers.

💰 Compensation & Benefits

Salary Range: $92,000 - $156,000 annually. This range is based on industry standards for a YouTube Strategist role with the required experience level and location flexibility. The actual salary offered may vary based on multiple factors, including an individual's location and experience.

Benefits:

• Effective your first day: Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a YouTube Strategist role with the required experience level and location flexibility. The actual salary offered may vary based on multiple factors, including an individual's location and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Yelp operates in the local search and review industry, connecting people with great local businesses. The market is competitive, with other players like Google Maps and Facebook, but Yelp maintains a strong brand and user base.

Company Size: Yelp is a mid-sized company with around 6,000 employees, providing a balance between a large company's resources and a smaller company's agility. This size means there are opportunities for growth and impact, but also a clear company culture and structure.

Founded: Yelp was founded in 2004, making it a well-established company with a strong brand and history in the local search and review space.

Company Description:

• Yelp is a platform that connects people with local businesses, providing reviews, ratings, and other useful information to help users make informed decisions.
• The company values user-generated content and fosters a community-driven approach to local discovery.
• Yelp is committed to supporting local businesses and helping them thrive in the digital age.

Company Specialties:

• Local search and reviews
• Business listings and management
• Event ticketing and reservations
• Advertising solutions for local businesses

Company Website: www.yelp.com

ASSUMPTION: Yelp's focus on local businesses and user-generated content makes it an attractive platform for users and businesses alike, providing a unique value proposition in the local search and review market.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in YouTube management and video marketing.

Reporting Structure: The YouTube Strategist reports directly to the Social Media Manager and works closely with various cross-functional teams, such as content, creative, production, analytics, and marketing.

Work Arrangement: This is a full-time remote role based in the United States, offering flexibility and work-life balance.

Growth Opportunities:

• As Yelp continues to grow and expand its video content, there may be opportunities to take on more responsibility and advance within the social media team or explore other areas of the business.
• The YouTube Strategist may also have the chance to mentor junior team members or collaborate with other teams to develop their skills and expertise.

ASSUMPTION: While the job description does not explicitly mention growth opportunities, the nature of the role and the company's size suggest that there may be opportunities for advancement and skill development.

🌍 Location & Work Environment

Office Type: N/A (Remote role)

Office Location(s): N/A (Remote role)

Geographic Context:

• The United States is a large and diverse market, with various regional differences in consumer behavior and preferences. This diversity can present unique challenges and opportunities for a YouTube Strategist.
• The remote nature of the role allows for flexibility in working hours and location, but also requires strong self-motivation and time management skills.
• Yelp's remote work culture fosters collaboration and communication among team members, regardless of location.

Work Schedule: Full-time (40 hours per week), with flexibility for a remote worker to manage their own time and priorities.

ASSUMPTION: The remote nature of the role may require additional self-motivation and time management skills, but it also offers flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager or HR
• Take-home assignment or case study to assess strategic thinking and YouTube expertise
• Final interview with the Social Media Manager and other team members

Key Assessment Areas:

• YouTube platform management and optimization strategies
• Video marketing and content creation skills
• Analytical and data-driven decision-making
• Communication and project management skills
• Alignment with Yelp's brand and values

Application Tips:

• Highlight your experience with YouTube channel management and growth, including specific campaigns and strategies that drove results.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role, using industry-standard keywords where appropriate.
• Prepare for the take-home assignment or case study by researching Yelp's YouTube channel and developing a strategic plan to address the given scenario.

ATS Keywords: YouTube management, video marketing, content strategy, SEO optimization, analytics, project management, cross-functional collaboration, brand alignment, community engagement, digital storytelling, audience development, trend analysis, user-generated content, influencer partnerships, communication skills, problem-solving

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing the candidate's YouTube management and video marketing skills, as well as their ability to work effectively within a cross-functional team.

🛠️ Tools & Technologies

• YouTube Analytics
• Google Workspace (Gmail, Google Drive, Google Docs, etc.)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's established workflows, but the list above provides a general overview of the types of tools that may be required for this role.

👔 Cultural Fit Considerations

Company Values:

• Play well with others
• Authenticity
• Do the right thing
• Think 10x
• Be data-driven

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Creative and innovative
• Results-oriented and accountable
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional environment, and are you comfortable working with various teams to bring projects to life?
• Are you data-driven and analytical, with a strong ability to interpret and act on performance data?
• Do you have a creative and innovative mindset, with a passion for digital storytelling and a keen eye for trends and emerging content formats?
• Are you results-oriented and accountable, with a strong sense of ownership and responsibility for driving channel growth and engagement?
• Are you adaptable and resilient, with the ability to navigate changing priorities and work effectively in a remote environment?

ASSUMPTION: Yelp's company values and work style emphasize collaboration, data-driven decision-making, creativity, and accountability. Candidates who align with these values and work styles are likely to be a strong fit for the YouTube Strategist role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong time management and prioritization skills
• Keeping up with YouTube's ever-changing algorithms and platform updates, necessitating continuous learning and adaptation
• Balancing the need for data-driven decision-making with the importance of creative and innovative content, requiring a delicate balance between analytics and intuition
• Ensuring brand compliance and legal guidelines while maintaining a authentic and engaging voice, demanding a strong understanding of Yelp's brand and tone

ASSUMPTION: While the YouTube Strategist role presents numerous opportunities for growth and impact, it also comes with its own set of challenges that require strong skills and adaptability to navigate successfully.

📈 Similar Roles Comparison

• Unlike other social media strategist roles, this position focuses exclusively on YouTube channel management and growth, requiring deep expertise in the YouTube platform and video marketing strategies
• As a mid-sized company, Yelp offers a balance between the resources and opportunities of a larger organization and the agility and impact of a smaller one, providing a unique work environment for the YouTube Strategist
• Career progression in this role may involve taking on more responsibility within the social media team, exploring other areas of the business, or potentially moving into a management or leadership position

ASSUMPTION: The YouTube Strategist role at Yelp is unique in its focus on YouTube channel management and growth, and the company's size and culture provide a distinctive work environment that may appeal to candidates seeking a balance between resources, agility, and impact.

📝 Sample Projects

• Developing and implementing a comprehensive YouTube content strategy that aligns with Yelp's overarching social media and brand goals
• Managing a YouTube content calendar for a major product launch or marketing campaign, coordinating regular uploads and ensuring brand alignment and compliance
• Collaborating with cross-functional teams to create engaging video content that highlights local businesses, Yelp experiences, and brand initiatives, from concept to final cut

ASSUMPTION: The specific projects that the YouTube Strategist may work on will vary depending on the company's priorities and initiatives, but the examples above provide a general sense of the types of projects that may be involved in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media team, and how the YouTube Strategist role fits into that structure?
• How does Yelp approach cross-functional collaboration, and what opportunities are there for the YouTube Strategist to work with other teams and departments?
• What are the key priorities for the YouTube channel in the first 30, 60, and 90 days in this role, and how can I contribute to driving channel growth and engagement?
• How does Yelp support the professional development and growth of its employees, and what opportunities are there for the YouTube Strategist to learn and advance within the company?
• What is the work-life balance like for a remote employee at Yelp, and how does the company support remote workers in maintaining a healthy work-life balance?

ASSUMPTION: The interview questions provided are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the YouTube Strategist position at Yelp.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Yelp careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, using industry-standard keywords where appropriate
• Prepare for the take-home assignment or case study by researching Yelp's YouTube channel and developing a strategic plan to address the given scenario
• Follow up with the hiring manager or HR one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.