Social Media Student Worker

📌 Core Information

🔹 Job Title: Social Media Student Worker

🔹 Company: Liberty University

🔹 Location: Lynchburg, VA

🔹 Job Type: Part-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in developing and implementing the university's social media strategy
• Live coverage of events on and around campus
• Collaborating with marketing teams to create engaging content
• Researching social media trends and sharing insights
• Adhering to brand guidelines and university policies

ASSUMPTION: This role is ideal for students pursuing a degree in Strategic Communications, Digital Media & Journalism, Marketing, or a related field, seeking hands-on experience in social media management.

📋 Key Responsibilities

✅ Collaborate with full-time staff to assist with needs for the university's main social media accounts

✅ Be aware of campus happenings and cover events, sharing posts and engaging with audiences

✅ Develop messaging and strategy plans for university official accounts in conjunction with the social media team and other marketing personnel

✅ Research social trends and recommend changes to the social media team

✅ Adhere to brand identity guidelines, university web policy, editorial style guide, and relevant department policies

✅ Attend meetings with the team, clients, and other support departments

✅ Assist with social media and marketing approval inboxes when needed

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work well under limited supervision.

🎯 Required Qualifications

Education: Pursuing a degree in Strategic Communications, Digital Media & Journalism, Marketing, or a related field

Experience: One to three years of related experience required, or an equivalent combination of education and experience

Required Skills:

• Strong communication skills
• Ability to understand and follow directions
• Self-motivated, detail-oriented, and trustworthy
• Strong organizational skills
• Ability to multi-task and work in a fast-paced environment

Preferred Skills:

• Experience with social media management tools
• Familiarity with the university's brand identity and values

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is implied by the required computer competency.

💰 Compensation & Benefits

Salary Range: $10 - $12 per hour (based on federal work-study guidelines and industry standards for student workers)

Benefits:

• Gain practical experience in social media management
• Work with a team to accomplish goals and grow professionally
• Potential for career growth within the university's marketing department

Working Hours: Part-time, with extended hours required for certain events

ASSUMPTION: As this is a student worker position, compensation is likely tied to federal work-study guidelines and may not include traditional benefits such as health insurance or retirement plans.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education

Company Size: 201-500 employees

Founded: 1971

Company Description:

• Liberty University provides a world-class education with a solid Christian foundation
• Offers over 500 degrees and certificates in various fields
• All courses are taught from a Christian worldview by professors who consider teaching their calling

Company Specialties:

• Online Learning
• Higher Education
• Christian Education
• Corporate Partnerships
• Biblically based Curriculum
• Innovative Curriculum

Company Website: Liberty University

ASSUMPTION: Liberty University is a Christian religious-affiliated organization and may have specific hiring practices related to its religious affiliation.

📊 Role Analysis

Career Level: Entry-Level

Reporting Structure: Reports to the Social Media team within the Marketing department

Work Arrangement: On-site, with potential for extended hours during events

Growth Opportunities:

• Gain practical experience in social media management
• Develop professional skills and build a portfolio
• Potential for career growth within the university's marketing department

ASSUMPTION: This role offers valuable experience for students interested in pursuing a career in marketing, communications, or a related field.

🌍 Location & Work Environment

Office Type: On-campus, with potential for off-campus event coverage

Office Location(s): Green Hall, Liberty University, Lynchburg, VA

Geographic Context:

• Lynchburg, VA is a city in the Blue Ridge Mountains of central Virginia
• Home to various cultural attractions, outdoor recreation, and historical sites
• Offers a mix of urban and rural living, with a population of around 80,000

Work Schedule: Part-time, with extended hours required for certain events

ASSUMPTION: The work environment may be fast-paced and dynamic, with a focus on team collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen interview
• In-person interview with the hiring manager and/or team members
• Background check and reference verification

Key Assessment Areas:

• Communication skills
• Problem-solving abilities
• Cultural fit and alignment with university values
• Technical skills related to social media management

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the university's mission and values
• Showcase your creativity and problem-solving skills through examples or portfolio pieces

ATS Keywords: Social Media, Strategic Communications, Digital Media, Marketing, Event Coverage, Content Creation, Research, Communication Skills, Organizational Skills, Client Interaction, Multi-tasking, Trend Analysis, Brand Identity

ASSUMPTION: As this is a student worker position, the application process may be more flexible and focused on relevant experience and skills rather than formal qualifications.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
• Microsoft Office Suite
• Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)

ASSUMPTION: The specific tools and technologies used may depend on the university's marketing department and the student worker's assigned tasks.

👔 Cultural Fit Considerations

Company Values:

• Christ-centered
• Champions for students
• Collaborative
• Committed to excellence

Work Style:

• Team-oriented
• Creative and innovative
• Adaptable and flexible
• Results-driven

Self-Assessment Questions:

• Do I align with the university's Christian mission and values?
• Am I comfortable working in a team environment and collaborating with others?
• Can I adapt to a fast-paced work environment and handle multiple tasks effectively?

ASSUMPTION: As a religious-affiliated organization, Liberty University may prioritize cultural fit and alignment with its values when hiring.

⚠️ Potential Challenges

• Managing multiple social media accounts and platforms simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing academic responsibilities with work commitments
• Adapting to the university's brand guidelines and policies

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike full-time social media roles, this position is part-time and focused on student workers
• Offers valuable experience in social media management for students pursuing careers in marketing, communications, or related fields
• Provides an opportunity to work with a team and gain practical experience in a professional setting

ASSUMPTION: This role is unique in its focus on student workers and offers a valuable entry point into the field of social media management.

📝 Sample Projects

• Creating and implementing a social media strategy for a university event
• Developing engaging content for multiple social media platforms
• Analyzing social media trends and providing data-driven recommendations

ASSUMPTION: The specific projects assigned may vary depending on the university's marketing department and the student worker's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the university?
• What opportunities are there for professional development and growth within the department?
• How does the university support work-life balance for student workers?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the university's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples or portfolio pieces that demonstrate your creativity and problem-solving skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.