📌 Core Information
🔹 Job Title: Social Media Team Lead
🔹 Company: Amar Bank
🔹 Location: Jakarta, Indonesia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive social media strategies
- Managing and growing social media channels
- Collaborating with cross-functional teams to align social media efforts with broader marketing initiatives
- Monitoring and analyzing social media metrics to optimize campaigns and identify trends
- Fostering a vibrant online community and handling customer inquiries
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and trends to drive successful campaigns and grow the company's online presence.
📋 Key Responsibilities
✅ Develop and execute social media strategy, aligning with overall marketing objectives
✅ Define experimentation framework and stay current with AI tools relevant for social media
✅ Manage and mentor a team of social media specialists
✅ Create engaging content and curate shareable posts for various platforms
✅ Engage with followers, respond to comments, and address customer inquiries
✅ Monitor social media metrics, analyze data, and provide regular performance reports
✅ Stay informed about social media trends and best practices
✅ Collaborate with other departments to ensure social media efforts support broader marketing campaigns
✅ Handle social media crises professionally and effectively
✅ Familiarity with social media advertising platforms and experience in creating paid ad campaigns is desirable
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple responsibilities and ensure the successful execution of social media strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in social media marketing with a track record of successfully managing and growing social media channels
Required Skills:
- Strong leadership and team management skills
- Excellent written and verbal communication skills
- Experience in developing social media strategy
- Proficiency in using social media management tools and analytics platforms
- Understanding of SEO and content marketing principles
- Ability to work in a fast-paced, deadline-driven environment
- Creative thinker with a keen eye for design and content aesthetics
- Demonstrated ability to adapt to evolving social media trends and algorithms
Preferred Skills:
- Experience in the creative industry or related fields
ASSUMPTION: Candidates with a strong strategic mindset, proven leadership skills, and a deep understanding of social media trends and tools are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: IDR 25,000,000 - 35,000,000 per year (Based on industry standards for a Social Media Team Lead role in Jakarta with 5-10 years of experience)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Performance-based bonuses
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime as needed
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Jakarta. Benefits may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, with a focus on digital lending and fintech solutions
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1991 (Transformed to Amar Bank in 2014)
Company Description:
- One of the most technologically advanced digital banks in Indonesia
- Leading digital lending product, Tunaiku, with over 14 million loan applicants served
- First digital bank on the cloud and the first profitable digital bank listed on the Indonesian Stock Exchange
- Startup working culture with a focus on innovation, customer focus, and technology-based impact
Company Specialties:
- Digital banking
- Fintech lending
- Cloud technology
- AI and data analytics
Company Website: http://www.amarbank.co.id
ASSUMPTION: Amar Bank is a well-established financial institution with a strong focus on digital innovation and a startup-like working culture. This environment may appeal to candidates who thrive in dynamic, fast-paced settings and are passionate about driving digital transformation in the banking industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: Reports directly to the Head of Marketing or a relevant senior manager
Work Arrangement: On-site, with potential for remote work or hybrid arrangements depending on the company's policies
Growth Opportunities:
- Advancement to a senior leadership role within the marketing department
- Expansion into other areas of digital marketing or fintech
- Potential to work on high-impact projects and initiatives that drive the company's growth and innovation
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
- Known for its vibrant culture, diverse cuisine, and rich history
- Offers a mix of urban and natural environments, with beaches, parks, and historical sites nearby
Work Schedule: Standard business hours, with flexibility for occasional overtime as needed
ASSUMPTION: The work environment at Amar Bank is collaborative, dynamic, and focused on employee growth and development. The Jakarta location offers a vibrant cultural experience and a mix of urban and natural environments.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager or a panel of interviewers
- Case study or presentation task to assess strategic thinking and problem-solving skills
- Final interview with the Head of Marketing or a senior leader
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Communication and presentation skills
- Understanding of social media trends and tools
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your previous social media campaigns and their results
- Research Amar Bank's company culture and values to demonstrate your fit and enthusiasm for the role
- Prepare thoughtful questions to ask the interviewer about the company, team, or role to show your interest and engagement
ATS Keywords: Social media strategy, team management, content creation, community engagement, analytics, crisis management, paid advertising, leadership, communication, SEO, creative thinking, adaptability, social media tools, data analysis, marketing, innovation
ASSUMPTION: The interview process at Amar Bank is designed to assess candidates' strategic thinking, leadership skills, and cultural fit. Successful candidates will demonstrate a strong understanding of social media trends and tools, as well as the ability to develop and execute effective social media strategies.
🛠️ Tools & Technologies
- Social media management tools: Meta, TikTok Analytics, Emplifi, Buffer, Brandwatch, etc.
- Analytics and reporting tools: Google Analytics, Tableau, Power BI, etc.
- Content creation tools: Canva, Adobe Creative Suite, etc.
- Project management tools: Asana, Trello, Jira, etc.
ASSUMPTION: Candidates should have experience with a range of social media management, analytics, and content creation tools to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Customer focus and empathy
- Collaboration and teamwork
- Accountability and ownership
- Integrity and transparency
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and impact
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments?
- Are you a strong communicator with excellent presentation skills?
- Do you have a proven track record of developing and executing successful social media strategies?
- Are you comfortable managing and mentoring a team of specialists?
- Do you have a deep understanding of social media trends and tools?
ASSUMPTION: Candidates who align with Amar Bank's company values and work style are more likely to succeed and be satisfied in this role.
⚠️ Potential Challenges
- Managing a team of specialists with varying skill levels and experience
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing multiple responsibilities and priorities in a dynamic work environment
- Handling social media crises and negative situations professionally and effectively
ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking to overcome successfully.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Team Lead: While both roles focus on developing and executing social media strategies, the Team Lead role involves additional responsibilities such as team management, crisis management, and collaboration with other departments
- Marketing Manager vs. Social Media Team Lead: The Social Media Team Lead role is more specialized and focused on social media channels, while the Marketing Manager role oversees a broader range of marketing activities
- Career Path: Social Media Team Lead roles can lead to senior leadership positions within the marketing department or expansion into other areas of digital marketing or fintech
ASSUMPTION: Candidates should consider their career goals and preferences when comparing similar roles and assessing their fit for this position.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a product launch campaign
- Managing a team of specialists to create engaging content and curate shareable posts for multiple social media platforms
- Analyzing social media metrics to optimize campaigns, identify trends, and provide regular performance reports
- Handling a social media crisis by responding promptly, professionally, and effectively to mitigate negative situations
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amar Bank support the professional growth and development of its employees?
- What are the most challenging aspects of this role, and how have previous team leads approached them?
- How does Amar Bank approach work-life balance and employee well-being?
ASSUMPTION: These questions can help candidates better understand the role, team dynamics, and company culture, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your previous social media campaigns and their results
- Research Amar Bank's company culture and values to demonstrate your fit and enthusiasm for the role
- Prepare thoughtful questions to ask the interviewer about the company, team, or role to show your interest and engagement
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
