📌 Core Information
🔹 Job Title: Social Media Trainee
🔹 Company: Inc42 Media
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media updates and trends
- Collaborating with the social media team to create viral content
- Assisting in campaign management and partnerships
- Working in a fast-paced environment with a creative mindset
ASSUMPTION: This role requires a strong understanding of social media trends and a passion for creating engaging content.
📋 Key Responsibilities
✅ Manage publishing of updates on company’s social media groups, pages, and handles independently
✅ Help in identifying social media trends and marketing them with our social media team
✅ Brainstorm new ideas and stay on top of social media trends
✅ Work alongside other members of the Marketing team to distribute content that educates, entertains, and engages our target audiences and supports overall marketing goals
✅ Share performance report of all social media platforms with all key stakeholders
✅ Help in Social Media Calendar Planning with the team
✅ Ensure achievement of planned results from the campaigns
✅ Collaborate with the design team to execute the social media plan
✅ Assist in planning, execution and reporting of exclusive social media partnerships with brands, creators & distributors
✅ Work with social influencers for social media campaigns
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1+ years of experience in social media marketing, preferably from modern digital media or content-first digital companies
Required Skills:
- Proven experience in social media marketing
- Strong understanding of social media trends and platforms
- Excellent communication and creative writing skills
- Ability to work independently and in a team
- Strong analytical skills and data-driven mindset
Preferred Skills:
- Experience in email, whatsapp, and adtech marketing
- Experience working in a fast-paced environment
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: INR 3-5 lakhs per annum (Estimated based on industry standards for entry-level social media roles in Delhi)
Benefits:
- Health insurance
- Performance bonuses
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week), with flexible hours and work-from-home options available
ASSUMPTION: The salary range is estimated based on industry standards for entry-level social media roles in Delhi. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Media
Company Size: 51-200 employees (Small to Medium-sized company, offering a close-knit team environment and opportunities for growth)
Founded: 2014 (Over a decade of experience in the industry)
Company Description:
- Inc42 is India’s leading digital media and research platform focused on building and serving India’s tech and startup economy
- Founded in 2015, Inc42 has become the leading source for news and analysis on India’s rapidly growing internet economy
- Inc42 reaches over 50 Mn+ tech leaders and professionals every month and has featured thousands of entrepreneurs
Company Specialties:
- Startups
- News
- Media
- Publishing
- Technology
- Business
- Entrepreneurship
- Leadership
- Innovation
- Finance
- Fintech
- Economy
- India
- Business
- Fundraising
- VC
- Growth
- Data
- Investment
- and Strategy
Company Website: inc42.com
ASSUMPTION: Inc42 is a well-established company in the tech and media industry, offering a dynamic work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: Entry-level (Trainee position with opportunities for growth)
Reporting Structure: Reports directly to the Social Media Manager
Work Arrangement: On-site, with flexible hours and work-from-home options available
Growth Opportunities:
- Progression to a full-time Social Media Executive role
- Expansion into other marketing or content roles within the company
- Opportunities to work on special projects and events
ASSUMPTION: This role offers a clear career path for growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Delhi Cantonment, Delhi
Geographic Context:
- Delhi is the capital city of India and a major hub for technology, media, and business
- The office is located in a bustling commercial area with easy access to public transportation
- The city offers a mix of traditional and modern culture, with numerous historical sites, shopping centers, and entertainment options
Work Schedule: Full-time (40 hours/week), with flexible hours and work-from-home options available
ASSUMPTION: The office environment is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Social media knowledge and trends
- Creativity and content ideation
- Communication and writing skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant social media marketing experience and skills
- Include examples of your previous social media campaigns and their results
- Prepare a portfolio showcasing your creative content and design skills
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
ATS Keywords: Social Media Marketing, Growth Marketing, Content Marketing, CRM, Creative Mindset, Detail Orientation, Communication Skills, Trend Analysis, Campaign Management, Partnership Management, Collaboration, Content Distribution, Social Media Management, Influencer Engagement, Fast Paced Environment, OTT Content Consumption, News Consumption
ASSUMPTION: The application process is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
- Design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard social media management and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have a strong passion for social media and staying up-to-date with the latest trends?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have excellent communication and creative writing skills?
- Are you able to work independently and manage multiple projects simultaneously?
ASSUMPTION: Candidates who are passionate about social media, creative, and comfortable working in a fast-paced environment will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Working with a diverse range of stakeholders, including brands, influencers, and internal teams
- Adapting to a dynamic work environment with changing priorities and deadlines
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Social Media Executive: Responsible for day-to-day management of social media platforms and campaigns, with more strategic and planning-focused responsibilities
- Social Media Manager: Oversees the social media strategy and team, with a focus on high-level planning, analytics, and stakeholder management
- Content Marketing Specialist: Focuses on creating and distributing engaging content across various channels, with a strong emphasis on storytelling and branding
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with opportunities for growth and development in various marketing and content-focused roles.
📝 Sample Projects
- Developing and executing a social media campaign for a new product launch
- Creating engaging content for a brand's social media channels, tailored to their target audience
- Analyzing social media performance data and providing insights to inform future strategy
- Collaborating with influencers to create sponsored content and promote a brand's message
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and communications strategy for the company?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant social media marketing experience and skills
- Prepare a portfolio showcasing your creative content and design skills
- Research the company and be prepared to discuss how your skills and experience align with their mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
