📌 Core Information
🔹 Job Title: Social Media Writer
🔹 Company: FirstRand Bank India
🔹 Location: Johannesburg, Gauteng, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing social media queries and providing exceptional customer service
- Ensuring compliance with governance and legislative requirements
- Working flexible hours, including public holidays and weekends
- Collaborating with various FirstRand brands and managing own development
ASSUMPTION: This role requires a high level of adaptability and flexibility due to the diverse nature of social media queries and the need to work various shifts.
📋 Key Responsibilities
✅ Manage social media queries and provide exceptional customer service
✅ Ensure compliance with governance and legislative requirements
✅ Work flexible hours, including public holidays and weekends
✅ Collaborate with various FirstRand brands and manage own development
✅ Edit relevant communications and maintain comprehensive document library
✅ Manage own costs and expenses associated with the role
✅ Successful implementation and delivery of approved projects within budget
ASSUMPTION: The role may involve working with sensitive customer information, requiring a high level of discretion and professionalism.
🎯 Required Qualifications
Education: Qualifications in Journalism or Customer Experience certifications are preferred
Experience: Over 5 years of experience in a similar role
Required Skills:
- Excellent writing skills
- Excellent communication and interpersonal skills
- Able to work under pressure
- Good stakeholder engagement
- Excellent problem-solving skills
- Customer-centric mindset
Preferred Skills:
- Familiarity with social media management tools
- Experience working with multiple brands
ASSUMPTION: Strong writing skills and the ability to adapt to different writing styles are crucial for this role, as the candidate will be representing various FirstRand brands.
💰 Compensation & Benefits
Salary Range: The salary range for this role in South Africa is typically R350,000 - R500,000 per annum (ZAR). This is an estimate based on industry standards for a mid-senior level marketing role.
Benefits:
- Opportunities to network and collaborate
- Challenging work
- Opportunities to innovate
Working Hours: Flexible hours, including public holidays and weekends, as per the shift structure
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: FirstRand Bank India operates in the banking industry, with a focus on corporate banking, investment banking, and financial services.
Company Size: FirstRand Bank India is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: FirstRand Bank India was founded in 2008 and is a fully-fledged branch of FirstRand Bank Limited South Africa.
Company Description:
- FirstRand Bank India is a licensed financial services provider in India
- Offers banking services to clients active in the Indo-African corridor and within India
- Provides corporate banking, investment banking, fixed income, currency, and commodity products, and structured products
Company Specialties:
- Corporate banking
- Investment banking
- Fixed income, currency, and commodity products
- Structured products
Company Website: FirstRand India Home
ASSUMPTION: FirstRand Bank India operates as a subsidiary of FirstRand Bank Limited South Africa, providing a strong global network and opportunities for growth.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various FirstRand brands.
Work Arrangement: On-site, with flexible hours including public holidays and weekends
Growth Opportunities:
- Potential career progression within the marketing department
- Opportunities to work on diverse projects and gain experience with multiple brands
- Possibility to develop skills in social media management and customer experience
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader FirstRand organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in a central business district
Office Location(s): 1 First Place, Cnr Simmonds & Pritchard Streets, Johannesburg, 2001
Geographic Context:
- Johannesburg is the largest city in South Africa and the economic hub of the country
- The office is located in the central business district, offering easy access to public transportation and amenities
- The city offers a vibrant cultural scene, diverse neighborhoods, and numerous recreational opportunities
Work Schedule: Flexible hours, including public holidays and weekends, as per the shift structure
ASSUMPTION: The flexible work schedule may require working during peak social media activity times, which could include evenings and weekends.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Writing and communication skills
- Customer service and problem-solving abilities
- Adaptability and flexibility
- Understanding of social media platforms and trends
Application Tips:
- Tailor your resume to highlight relevant experience and skills
- Prepare examples of your writing and customer service experiences
- Demonstrate your understanding of the role and FirstRand Bank India's mission
ATS Keywords: Social Media, Customer Service, Writing, Communication, Problem-Solving, Adaptability, Flexibility, FirstRand, Marketing
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's writing and problem-solving skills.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with social media management tools and CRM software is beneficial but not always required, as training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Adaptable
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you ensure exceptional customer service while managing multiple social media queries?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: FirstRand Bank India values candidates who are customer-centric, collaborative, and adaptable, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing high volumes of social media queries during peak times
- Adapting to the diverse writing styles and tones required for various FirstRand brands
- Working flexible hours, including public holidays and weekends
- Navigating the dynamic and fast-paced work environment
ASSUMPTION: The role may present challenges in managing workload during peak times and adapting to the diverse needs of various FirstRand brands.
📈 Similar Roles Comparison
- This role differs from other social media roles in its focus on customer service and the need to adapt to various FirstRand brands
- In the banking industry, social media roles often require a strong understanding of financial products and services
- Career progression in this role may lead to opportunities in marketing management or specialized roles within the marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to other social media roles in the banking industry.
📝 Sample Projects
- Developing and implementing a social media customer service strategy for a new FirstRand brand
- Creating and managing a social media campaign to promote a new financial product or service
- Analyzing social media data to identify trends and make data-driven decisions to improve customer service
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage social media queries, develop marketing strategies, and analyze data to improve customer service.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for FirstRand Bank India?
- Can you describe the team structure and how this role fits within the marketing department?
- How does FirstRand Bank India foster a collaborative and innovative work environment?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for employees working flexible hours?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your writing, communication, and customer service skills
- Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
