π Core Information
πΉ Job Title: Social Medial and Creative Manager
πΉ Company: Reds All Natural LLC
πΉ Location: Franklin, TN, United States
πΉ Job Type: On-site, Full-time
πΉ Category: Marketing & Communications
πΉ Date Posted: May 21, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Shaping the brand identity and digital presence of Redβs
- Managing social media platforms and creating engaging content
- Coordinating with agency partners and driving consumer engagement
- Analyzing data analytics to refine content strategies and improve engagement metrics
- Collaborating with marketing and sales teams to align messaging with overall business objectives
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and cross-functional collaboration.
π Key Responsibilities
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Ownership of Redβs social media presence across multiple platforms
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Creation of engaging content, including recipes, cooking tips, and behind-the-scenes content
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Community management and facilitation of product reviews across key retailer websites
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Coordination with agency partners to develop creative content and approve influencer activations
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Copywriting of on-package and on-website romance copy and product descriptions
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Analysis of audience behavior and data analytics to refine content strategies and improve engagement metrics
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Collaboration with marketing and sales teams to align messaging with overall business objectives
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Ensuring brand consistency across all digital touchpoints
ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail, as well as the ability to work effectively in a fast-paced environment.
π― Required Qualifications
Education: Bachelorβs Degree in business management, communications, marketing, or a similar field
Experience: At least 5 years of experience running social media management, preferably in the CPG, food, or restaurant sectors
Required Skills:
- Creative development and passion for continuous improvement
- Understanding of the creative process and how to manage agency partners
- Strong communication skills, including the ability to communicate directly with consumers
- Business acumen and understanding of how social and creative impact brand awareness, affinity, and loyalty
- Project management skills in a fast-paced environment
Preferred Skills:
- Familiarity with paid social campaigns and influencer partnerships
- Experience managing creative teams and agency partners
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their creative and project management skills will be highly competitive for this role.
π° Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the CPG sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Redβs products
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidateβs experience and qualifications.
π Applicant Insights
π Company Context
Industry: Manufacturing, specifically focused on the production of frozen burritos and breakfast sandwiches
Company Size: 51-200 employees, which offers a mid-sized company environment with opportunities for growth and impact
Founded: 2009, with a mission to cook food better for people with big things to do
Company Description:
- Committed to cooking with fewer and better ingredients for food that tastes better and is better for you and the planet
- Bakes tortillas fresh daily and is always non-GMO, antibiotic-free, and cage-free
- Freezes food at the peak of flavor and freshness to reduce food waste and enable consumers to have a restaurant-quality meal at home or on the go
Company Specialties:
- Premium burrito and breakfast sandwich brand
- Relentless innovation and commitment to quality and excellence
- Focus on teamwork and collaboration
Company Website: http://www.redsallnatural.com
ASSUMPTION: Redβs All Natural LLC is committed to sustainability and social responsibility, with a focus on using high-quality ingredients and reducing food waste.
π Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including sales, product development, and operations
Work Arrangement: On-site, full-time position with occasional flexibility for remote work
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the marketing department
- Opportunities to gain experience in various aspects of marketing, including brand management, content creation, and campaign development
- Possibility to work on special projects or initiatives that drive business growth and innovation
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing, dynamic environment with a strong focus on innovation and teamwork.
π Location & Work Environment
Office Type: Corporate office environment with a casual, collaborative atmosphere
Office Location(s): Franklin, TN, United States
Geographic Context:
- Franklin is a suburb of Nashville, Tennessee, with a population of approximately 75,000 people
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and a vibrant food scene
- Franklin is known for its historic downtown area, which features unique shops, restaurants, and events
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with occasional flexibility for remote work or overtime as needed
ASSUMPTION: The Franklin area offers a high quality of life, with a strong sense of community and a variety of recreational and cultural opportunities.
πΌ Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Director
- Final interview with key stakeholders, including the CEO or other senior leaders
- Background check and reference check
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and interpersonal skills
- Project management and organizational skills
- Understanding of the Redβs brand and its mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your creative and project management skills, as well as your experience with social media management and content creation
- Demonstrate your understanding of the Redβs brand and its commitment to sustainability and social responsibility
ATS Keywords: Social Media Management, Content Creation, Brand Management, Marketing, Communications, Project Management, Agency Coordination, Data Analysis, Consumer Engagement, Marketing Alignment
ASSUMPTION: The interview process for this role is designed to assess the candidateβs creativity, strategic thinking, communication skills, and cultural fit with the Redβs team.
π οΈ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Data analytics tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidateβs experience and the needs of the Redβs marketing team.
π Cultural Fit Considerations
Company Values:
- Quality: A commitment to using high-quality ingredients and producing high-quality products
- Innovation: A dedication to continuous improvement and innovation in all aspects of the business
- Teamwork: A focus on collaboration and working together to achieve common goals
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Data-driven and strategic
Self-Assessment Questions:
- How do you align with Redβs commitment to quality and sustainability?
- How do you approach collaboration and teamwork in a fast-paced environment?
- How do you use data and analytics to inform your creative decision-making?
ASSUMPTION: Redβs All Natural LLC values candidates who are creative, innovative, collaborative, and data-driven, with a strong commitment to quality and sustainability.
β οΈ Potential Challenges
- Managing multiple agency partners and coordinating creative content
- Balancing the need for brand consistency with the desire for innovation and creativity
- Keeping up with the fast-paced nature of the food industry and consumer trends
- Adapting to a growing and evolving company with a strong focus on innovation and change
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, innovation, and impact in a dynamic and fast-growing company.
π Similar Roles Comparison
- This role is similar to a Marketing Manager or Brand Manager position, but with a stronger focus on social media management and content creation
- Unlike some marketing roles, this position requires a high level of creativity and innovation, as well as a strong understanding of the Redβs brand and its mission
- Career paths for this role may include advancement to a senior marketing role or management position within the marketing department
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing, dynamic environment with a strong focus on innovation and teamwork, with opportunities for growth and advancement.
π Sample Projects
- Developing a social media campaign to launch a new product line
- Creating a series of cooking videos to showcase the versatility of Redβs products
- Managing a product recall and communicating with consumers through social media
ASSUMPTION: The specific projects required for this role may vary depending on the needs of the Redβs marketing team and the broader business.
β Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Redβs?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Redβs approach brand management and consistency across different channels?
- What opportunities are there for growth and advancement within the marketing department?
- How does Redβs support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidateβs interest in the role and their commitment to understanding the Redβs brand and its mission.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your creative and project management skills, as well as your experience with social media management and content creation
- Demonstrate your understanding of the Redβs brand and its commitment to sustainability and social responsibility
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.