Social Network Content Creator

📌 Core Information

🔹 Job Title: Social Network Content Creator

🔹 Company: OOCA

🔹 Location: Remote (Thailand)

🔹 Job Type: Full-time

🔹 Category: Mental Health Care

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Strategizing, developing, and distributing engaging content across various social media platforms
• Collaborating with the creative team to develop high-impact social campaigns and viral-worthy content
• Providing expert-level copywriting and content strategy support across multiple channels
• Identifying emerging social media trends to inform content strategies and maximize audience engagement
• Optimizing and implementing AI tools to enhance content creation, social listening, and marketing workflows

ASSUMPTION: This role requires a strong balance of creativity, strategic thinking, and technical proficiency in AI tools to succeed.

📋 Key Responsibilities

✅ Strategize, develop, plan, schedule, monitor, and distribute OOCA’s content across all platforms, including Facebook, Twitter, Instagram, and LinkedIn

✅ Lead and collaborate with the creative team (graphic team) to develop high-impact social campaigns and viral-worthy content

✅ Provide expert-level copywriting and content strategy support across social media, internal communications, and external client and partner communications

✅ Identify emerging social media trends to inform content strategies and maximize audience engagement

✅ Conduct research on psychological facts and mental health topics to create unique, insightful, and value-driven content

✅ Engage customers and target audiences across social platforms to strengthen brand relationships and foster community engagement

✅ Optimize and implement AI tools to enhance content creation, social listening, and marketing workflows

✅ Continuously explore and integrate AI-powered solutions into daily tasks to improve efficiency, creativity, and performance measurement

✅ Edit and produce high-quality video content for use across social media platforms, ensuring alignment with brand tone, messaging, and campaign goals

✅ Collaborate with the creative team to conceptualize and execute engaging video ideas that educate, inspire, and resonate with our audience

✅ Stay updated on video editing trends and tools to continuously enhance video content quality and engagement

ASSUMPTION: This role requires strong multitasking skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Communication, Marketing, Arts, or a related field is a plus.

Experience: Proven experience in creating digital content for websites, blogs, newspapers, magazines, or brand platforms.

Required Skills:

• Strong copywriting and editing skills in both Thai and English
• Passionate about self-learning and staying updated on psychological insights and mental health topics
• Highly creative mindset with the ability to develop unique, impactful content strategies that drive engagement and brand growth
• Ability to manage multiple assignments under pressure while maintaining high-quality output
• Hands-on experience with social listening, content marketing, and research tools
• Familiarity with AI tools and a strong ability to incorporate AI into content creation and workflow optimization
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, or similar)
• Experience in creating short-form videos for platforms like Instagram Reels, TikTok, and YouTube Shorts is a strong advantage
• Growth-oriented mindset with a proactive and innovative approach to problem-solving

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level content creator role in Thailand, the estimated salary range is 35,000 - 50,000 THB per month. This estimate takes into account the company size, location, and experience level required.

Benefits:

• Health Insurance
• 100% remote work
• Annual Leave: 12 days
• Mental Health counseling sessions with psychiatrists and psychologists through the OOCA platform
• Social Security Insurance
• Provident Fund (conditions apply)
• Annual Health Check-up (conditions apply)
• Special discount home loan interest with Government Housing Bank
• BYOD policy: Personal laptops less than 3 years old are eligible for a 1,000 THB/month subsidy (registration required)

Working Hours: Full-time (40 hours/week) with flexible scheduling to accommodate different time zones and workloads.

ASSUMPTION: The provided salary range is an estimate and may vary based on individual candidate qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: OOCA operates in the mental health care industry, focusing on telemental health services and employee-assisted programs.

Company Size: OOCA is a small company with 11-50 employees, providing a close-knit work environment with ample opportunities for growth and impact.

Founded: OOCA was founded in 2017, making it a relatively young and innovative company in the mental health space.

Company Description:

• Ooca is an online platform where users can talk to psychologists and psychiatrists via video calls on web, iOS, or Android apps
• The company aims to make mental health care more accessible and convenient through its user-friendly platform
• OOCA focuses on providing high-quality, personalized care and support to its users

Company Specialties:

• Telemental health
• Counseling
• Healthcare
• Startup
• HR Tech
• Mental Health
• Employee Assisted Program
• Psychiatry
• Psychology
• Telemedicine
• Health Tech
• Medicine
• and Wellness

Company Website: https://ooca.co/linktree/

ASSUMPTION: Working at OOCA offers the opportunity to be part of a mission-driven company focused on improving mental health outcomes and reducing stigma.

📊 Role Analysis

Career Level: This role is suited for a mid-level content creator with 2-5 years of experience in digital content creation and social media management.

Reporting Structure: The Social Network Content Creator will report directly to the Marketing Manager and collaborate closely with the creative team.

Work Arrangement: This is a fully remote position, allowing for flexible work arrangements and the ability to work from anywhere in Thailand.

Growth Opportunities:

• Developing expertise in mental health content creation and strategy
• Expanding skills in video production and editing
• Gaining experience in AI integration and optimization for content creation workflows
• Potential career progression into senior roles within the marketing or content teams

ASSUMPTION: This role offers significant growth potential for the right candidate, given OOCA's focus on innovation and continuous improvement.

🌍 Location & Work Environment

Office Type: Remote work only, with no physical office location.

Office Location(s): N/A

Geographic Context:

• Thailand has a tropical climate, with temperatures ranging from 21°C to 38°C (70°F to 100°F) throughout the year
• The country offers a rich cultural heritage, with numerous historical sites, festivals, and culinary experiences
• Thailand has a well-established digital infrastructure, with high-speed internet access widely available

Work Schedule: Flexible hours with a focus on delivering results and meeting project deadlines.

ASSUMPTION: Working remotely in Thailand offers a unique blend of cultural experiences and a comfortable work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment and content creation challenge
• Final interview with the Marketing Manager and creative team members

Key Assessment Areas:

• Content creation and strategy skills
• Creativity and innovation
• AI integration and optimization knowledge
• Communication and collaboration skills
• Cultural fit and alignment with OOCA's mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio showcasing your best content creation work, with a focus on mental health and social media content
• Prepare for the technical assessment by brushing up on your AI tools knowledge and content creation strategies
• Research OOCA's mission, values, and company culture to demonstrate your alignment and enthusiasm during the interview

ATS Keywords: Social Media Content Creator, Content Strategy, AI Tools, Video Editing, Mental Health, Thai Language, English Language, Creative Collaboration, Trend Analysis, Engagement Strategies

ASSUMPTION: The application process for this role may vary based on the number of applicants and the company's hiring needs.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• AI tools for content creation and optimization (e.g., Copy.ai, Frase, Jasper)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut)
• Research and analytics tools (e.g., Google Trends, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Familiarity with industry-standard tools and a willingness to learn new technologies are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• #OOCAitsOK: Encouraging open conversations about mental health
• #WeWillListen: Actively listening to and understanding user needs
• #เรื่องของใจให้อูก้าดูแล: Prioritizing user well-being and support

Work Style:

• Collaborative and supportive team environment
• Focus on results and continuous improvement
• Flexible and adaptable to changing priorities and workloads

Self-Assessment Questions:

• Do you feel comfortable discussing mental health topics openly and honestly?
• Are you able to actively listen to and incorporate feedback from team members and users?
• Can you thrive in a fast-paced, dynamic work environment with shifting priorities?

ASSUMPTION: Candidates who align with OOCA's values and work style will be more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced nature of social media trends and AI tool developments
• Balancing the need for creativity with the requirement to maintain brand consistency and messaging
• Ensuring the accuracy and appropriateness of mental health content in both Thai and English

ASSUMPTION: Addressing these challenges proactively and seeking support from team members when needed will be crucial for success in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing or content creation roles, this position requires a strong focus on mental health content and AI integration
• Working at a startup like OOCA offers more opportunities for growth and impact compared to larger, more established companies
• Career progression in this role could lead to senior content creation, marketing, or AI specialist positions within the company

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions will help candidates determine if it is the right fit for their career goals.

📝 Sample Projects

• Developing a social media campaign to raise awareness about a specific mental health topic, such as stress management or anxiety
• Creating a series of short, engaging videos that explain mental health concepts and provide practical coping strategies
• Researching and analyzing emerging social media trends to inform content strategy and maximize audience engagement

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Social Network Content Creator may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does OOCA support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does OOCA ensure the accuracy and cultural relevance of its mental health content in both Thai and English?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in and understanding of the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio showcasing your best content creation work, with a focus on mental health and social media content
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.