Social PPC Manager

📌 Core Information 🔹 Job Title: Social PPC Manager 🔹 Company: Roundforest 🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel 🔹 Job Type: Full-time, On-site 🔹 Category: Marketing, E-commerce 🔹 Date Posted: May 8, 2025 🔹 Experience Level: Mid-level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Owning and managing large-scale paid campaigns on Meta platforms (Facebook, Instagram, Threads) - Maximizing return on ad spend (ROAS) and achieving company goals through data-driven decision-making - Collaborating with product and engineering teams to refine strategies and improve performance - Guiding consumers to the best deals and products tailored to their needs *ASSUMPTION:* This role requires a balance of creativity and analytical skills, with a strong focus on data-driven optimization. Previous experience in e-commerce and a solid understanding of Meta platforms are crucial for success. 📋 Key Responsibilities ✅ Campaign Management: Plan, execute, and optimize campaigns to maximize ROAS and achieve company goals. ✅ Data Analysis: Dive deep into data to identify high-potential products and craft resonant campaigns. ✅ Collaboration: Work closely with product and engineering teams to refine strategies and improve performance. ✅ Consumer Focus: Guide consumers to the best deals and products tailored to their needs. *ASSUMPTION:* This role involves a high level of autonomy and requires strong self-management skills to balance multiple campaigns and projects. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 3+ years of relevant experience in paid e-commerce campaigns on Meta - Proven success in launching, managing, and optimizing high-budget, large-scale ad campaigns Required Skills: - Advanced analytical thinking and skills with a strong affinity for numbers - In-depth knowledge of audience segmentation, bidding strategies, and creative optimization - Proficiency in tools like Google Analytics and Meta Ads Manager dashboards Preferred Skills: - Familiarity with AI-powered insights and proprietary algorithms - Experience with e-commerce product recommendations - Strong communication and collaboration skills *ASSUMPTION:* While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and its consumer base. 💰 Compensation & Benefits Salary Range: Based on industry standards for mid-level marketing roles in Tel Aviv, the estimated salary range for this position is ₪25,000 - ₪35,000 per month. *ASSUMPTION:* This range takes into account the company's size, the role's responsibilities, and the required experience level. Benefits: - Competitive salary and benefits package - Opportunities for growth and professional development - A dynamic, data-driven work environment Working Hours: Full-time, 40 hours per week. *ASSUMPTION:* While the company does not explicitly state flexible working hours, it is possible that some flexibility may be available, given the company's focus on talent and grit over experience. 📌 Applicant Insights 🔍 Company Context Industry: Roundforest operates in the competitive e-commerce and online shopping market, with a focus on simplifying the consumer shopping journey through data-driven product recommendations. Company Size: With 11-50 employees, Roundforest is a mid-sized company that offers a unique blend of startup agility and established industry presence. Founded: 2014, with a mission to make online shopping less overwhelming by providing personalized product recommendations. Company Description: - Roundforest has created an end-to-end shopping ecosystem comprised of proprietary websites, native publisher solutions, social shopping communities, and email newsletters. - The company's unique approach leverages advanced data technology to identify the best products for each customer, providing highly specific buying recommendations. - Leading consumer brands include BestReviews.Guide, BestDeals.Today, AskAdam, and Cherry, reaching over 40M shoppers every month and facilitating over $1B in purchases annually. Company Specialties: eCommerce, Machine Learning, B2C, Native Commerce, AI, and Conversational Commerce Company Website: http://www.roundforest.com *ASSUMPTION:* Roundforest's focus on data-driven decision-making and AI-powered insights positions it as a forward-thinking company in the e-commerce industry. 📊 Role Analysis Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in paid e-commerce campaigns on Meta. Reporting Structure: The Social PPC Manager will report directly to the Head of Marketing or a similar role, with close collaboration with product and engineering teams. Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements, depending on the company's policies and the employee's needs. Growth Opportunities: - Opportunities to grow within the marketing team as the company expands its reach and product offerings - Potential to take on more responsibilities and advance to a senior or management role *ASSUMPTION:* Given the company's focus on talent and grit over experience, there may be opportunities for career growth and development, even for candidates with less experience. 🌍 Location & Work Environment Office Type: Roundforest's headquarters is a modern, collaborative workspace designed to foster creativity and innovation. Office Location(s): 94 Yigal Alon Street, Tel Aviv-Yafo, Tel Aviv District, Israel Geographic Context: Tel Aviv is a vibrant, multicultural city known for its thriving tech industry, beaches, and nightlife. It offers a high quality of life and is an attractive location for young professionals. Work Schedule: Full-time, with core hours of 9:00 AM - 5:00 PM, Monday through Friday. *ASSUMPTION:* While the company does not explicitly state flexible working hours, it is possible that some flexibility may be available, given the company's focus on talent and grit over experience. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the hiring manager 3. In-depth interview with the marketing team, focusing on campaign management and data analysis skills 4. Final interview with the company's founders or senior leadership team Key Assessment Areas: - Campaign management and optimization skills - Data analysis and interpretation abilities - Creativity and problem-solving skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Showcase your understanding of e-commerce, Meta platforms, and data-driven decision-making - Prepare examples of successful campaigns you've managed and the results you've achieved ATS Keywords: Social PPC, Meta Platforms, Campaign Management, Data-Driven Decision Making, Audience Segmentation, Bidding Strategies, Creative Optimization, Google Analytics, Meta Ads Manager, Analytical Thinking, Performance Marketing, AI-Powered Insights, E-Commerce, Product Recommendations, Collaboration, Optimization *ASSUMPTION:* Applicants should focus on demonstrating their relevant experience and skills in their application materials to increase their chances of being selected for an interview. 🛠️ Tools & Technologies - Meta Ads Manager - Google Analytics - Roundforest's proprietary data technology and AI-powered insights platform *ASSUMPTION:* Familiarity with these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Data-driven decision-making - Continuous learning and improvement - Collaboration and teamwork - Customer focus and empathy - Innovation and creativity Work Style: - Agile and high-paced teams - Dynamic and data-driven work environment - Focus on talent and grit over experience - Direct sharing of success with employees Self-Assessment Questions: - How do you approach data-driven decision-making in your current role? - Can you describe a time when you had to optimize a campaign to improve performance? - How do you stay up-to-date with the latest trends and best practices in e-commerce and marketing? *ASSUMPTION:* Applicants should consider how their work style and values align with those of Roundforest to ensure a good cultural fit. ⚠️ Potential Challenges - Managing large-scale campaigns with high budgets and tight deadlines - Keeping up with the fast-paced nature of the e-commerce industry and Meta platform updates - Balancing creativity and data-driven optimization in campaign management *ASSUMPTION:* Applicants should be prepared to address these potential challenges in their application materials and interviews. 📈 Similar Roles Comparison - Social Media Manager: Focuses on organic social media presence and engagement, while this role focuses on paid advertising campaigns. - PPC Specialist: Has a broader focus on paid advertising channels, while this role is specific to Meta platforms. - E-commerce Marketing Manager: Oversees the overall marketing strategy for e-commerce platforms, while this role focuses on paid advertising campaigns. *ASSUMPTION:* Applicants should consider how this role differs from related positions and how their skills and experience align with the specific requirements of this position. 📝 Sample Projects - Developing and executing a campaign to promote a new product launch on Meta platforms - Analyzing campaign performance data to identify trends and optimize targeting and bidding strategies - Collaborating with the product team to refine product recommendations based on campaign performance data *ASSUMPTION:* Applicants should be prepared to discuss their experience with similar projects and how they have approached them in their previous roles. ❓ Key Questions to Ask During Interview - How does Roundforest support the professional development of its employees? - Can you describe the company's approach to data-driven decision-making and how it is implemented in this role? - How does the Social PPC Manager collaborate with other teams, such as product and engineering, to refine strategies and improve performance? *ASSUMPTION:* Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and that address any concerns or uncertainties they may have. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of successful campaigns you've managed and the results you've achieved - Follow up with the hiring manager after one week if you have not received a response ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.