Social Strategy & Content Senior Manager

📌 Core Information

🔹 Job Title: Social Strategy & Content Senior Manager

🔹 Company: Motive

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-impact social strategies across multiple platforms
• Creating and maintaining a clear brand voice and engaging content
• Collaborating with growth marketing to align organic and paid efforts
• Analyzing performance data to optimize future content and campaigns

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Own the creation and execution of content across Motive’s social channels, including LinkedIn, YouTube, Facebook, Instagram, X, and TikTok

✅ Transform Motive’s social channels into go-to destinations for customers, prospects, and industry followers

✅ Develop and execute comprehensive social media strategies that align with business objectives

✅ Define and maintain a clear brand voice across platforms, crafting stories that resonate with target audiences

✅ Build and document a social media playbook and SOPs to guide channel strategy, community engagement, brand collaborations, and performance standards

✅ Establish and track KPIs to measure channel growth, content performance, engagement, and overall business impact

✅ Leverage Sprout Social and native platform analytics to extract insights, identify trends, and inform strategy

✅ Stay ahead of emerging platform trends, content formats, and algorithm updates to keep Motive’s social presence fresh and innovative

ASSUMPTION: This role requires a hands-on approach, with a focus on both strategic planning and day-to-day content creation and management.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, advertising, or a related field

Experience: 7-10 years of experience managing social media for B2B brands, ideally in industries like hardware, software, IoT, or logistics

Required Skills:

• Proven expertise leading social strategy across organic, paid, and earned/influencer channels
• Deep understanding of platform best practices, algorithms, and social-first storytelling techniques
• Strong grasp of paid social strategy, ad formats, and performance metrics
• Excellent communication and presentation skills
• Hands-on experience with social listening and analytics tools, especially Sprout Social
• Ability to effectively manage stakeholders and drive alignment on strategic priorities

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Familiarity with social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Knowledge of social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads)

ASSUMPTION: Candidates with a strong portfolio showcasing their social media strategy and content creation skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $89,000 - $155,000 USD per year, depending on location (see Motive Perks & Benefits for details)

Benefits:

• Health, pharmacy, optical, and dental care benefits
• Paid time off and sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and location.

📌 Applicant Insights

🔍 Company Context

Industry: Motive is a full-service marketing agency specializing in advertising services, with a focus on digital marketing, design, and development.

Company Size: 11-50 employees. As a mid-sized company, Motive offers the benefits of a close-knit team and the opportunity to make a significant impact on the company's growth and success.

Founded: 2019. Motive was founded in 2019 by a team passionate about marketing and has since grown to offer a wide range of marketing services to diverse clients.

Company Description:

• Motive delivers impactful solutions that resonate, collaborating with diverse clients on a variety of fascinating projects
• Their concierge model strips away the bulk of a traditional agency, making them both nimble and cost-effective
• Motive excels in both digital and print realms, tailoring services to fit clients' needs

Company Specialties:

• Marketing
• Design
• Development
• Websites
• User experience (UX)
• User interface (UI)
• Digital marketing
• Pay per click (PPC)
• Video production
• Animation
• Social media
• Paid media

Company Website: motiveagency.com

ASSUMPTION: Motive's focus on collaboration and diverse client projects may appeal to candidates who enjoy working on a variety of projects and thrive in a dynamic environment.

📊 Role Analysis

Career Level: Senior Manager. This role involves strategic planning, team leadership, and cross-functional collaboration, requiring a senior-level skill set.

Reporting Structure: This role reports directly to the Director of Content & Customer Marketing and may oversee junior team members or external agencies.

Work Arrangement: Remote OK. This role can be performed remotely, offering flexibility and work-life balance.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunity to expand the social media team and mentor junior team members
• Chance to contribute to Motive's overall growth and success, with potential for increased responsibility and influence

ASSUMPTION: Candidates with strong leadership skills and a strategic mindset may find this role particularly appealing, as it offers opportunities for growth and impact within the company.

🌍 Location & Work Environment

Office Type: Remote. This role does not require regular on-site presence, offering flexibility and work-life balance.

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a large and diverse market for social media management, with numerous opportunities for engagement and growth
• Motive's remote work arrangement allows for a wider talent pool and increased flexibility in hiring
• The United States has a well-established social media landscape, with a wide range of platforms and trends to explore and capitalize on

Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity for remote work.

ASSUMPTION: Candidates who value work-life balance and flexibility may be particularly drawn to this remote role, which offers the opportunity to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director of Content & Customer Marketing
• Background check and offer

Key Assessment Areas:

• Strategic thinking and planning
• Content creation and storytelling skills
• Platform-specific knowledge and best practices
• Data analysis and performance metrics
• Communication and presentation skills
• Cultural fit and alignment with Motive's values

Application Tips:

• Highlight relevant social media management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Motive's brand and the role's requirements
• Prepare a portfolio or case studies showcasing your social media strategy and content creation skills
• Research Motive's brand and values to ensure a strong cultural fit
• Practice common interview questions and prepare thoughtful questions to ask the interviewer

ATS Keywords: Social media management, content creation, storytelling, brand voice, community engagement, data analysis, performance metrics, social strategy, paid social strategy, communication skills, stakeholder management, social listening, analytics tools, trend analysis, campaign development, content optimization

ASSUMPTION: Motive's application process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on their social media management skills and experience.

🛠️ Tools & Technologies

• Sprout Social (social media management and analytics)
• Hootsuite or Buffer (social media management, optional)
• Google Analytics (web analytics)
• Facebook Ads, LinkedIn Ads, Twitter Ads (social media advertising)
• Canva or Adobe Creative Suite (graphic design, optional)
• Video editing software (e.g., iMovie, Adobe Premiere Pro, optional)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Motive may provide training and resources to help the successful candidate develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Expertise
• Results-driven

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach building and maintaining a clear brand voice across multiple platforms?
• How do you stay up-to-date with emerging platform trends and algorithm updates?
• How do you balance strategic planning with day-to-day content creation and management?
• How do you collaborate effectively with cross-functional teams and stakeholders?

ASSUMPTION: Candidates who align with Motive's values and work style, and can demonstrate their fit through thoughtful self-assessment, will be strong contenders for this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content formats simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing strategic planning with day-to-day content creation and management
• Collaborating effectively with cross-functional teams and stakeholders
• Measuring and optimizing performance across multiple platforms and content formats

ASSUMPTION: Candidates with strong organizational skills, adaptability, and a strategic mindset may be better equipped to overcome these challenges and succeed in this role.

📈 Similar Roles Comparison

• This role focuses more on strategic planning and content creation than paid social advertising, compared to a Social Media Advertising Manager role
• Unlike a Social Media Coordinator role, this position requires a senior-level skill set and experience in leading social media strategy
• Compared to a Content Marketing Manager role, this position has a stronger focus on social media and community engagement

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a product launch campaign
• Creating and maintaining a consistent brand voice across multiple platforms for a rebranding project
• Analyzing performance data to optimize content and engagement for a client's social media channels

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the Social Strategy & Content Senior Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Motive's social media presence and the team's goals for the next year?
• How does the social media team collaborate with other departments, such as content marketing and growth marketing?
• What are the most significant challenges facing Motive's social media efforts, and how can this role address them?
• How does Motive support the professional development and growth of its social media team members?
• What are the key performance indicators (KPIs) used to measure the success of Motive's social media channels, and how are they tracked and optimized?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand Motive's social media strategy and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your social media management experience and relevant skills
• Write a cover letter explaining your interest in Motive and this role, and how your background and skills make you a strong fit
• Prepare a portfolio or case studies showcasing your social media strategy and content creation skills
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.