📌 Core Information
🔹 Job Title: Social Video Producer, NBC New York Duopoly
🔹 Company: NBCUniversal
🔹 Location: New York, New York
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social media videos and additional content for various platforms
- Collaborating with on-air reporters, anchors, and lifestyle programs to support digital and social efforts
- Training newsroom staff on social media best practices and establishing best practices and SOPs
- Executing SEO best practices to drive traffic and brand awareness
- Staying updated with digital, social, and streaming trends to drive growth and creativity
ASSUMPTION: This role requires a strong understanding of social media platforms, video editing, and writing skills to create compelling content that resonates with audiences.
📋 Key Responsibilities
✅ Create multimedia content to enhance daily news, weather, and trending coverage, including social media videos and still graphics, across platforms
✅ Collaborate with on-air reporters and anchors on social media videos, editing, and distributing content
✅ Collaborate with staff of lifestyle programs Acceso Total and New York Live to support digital and social efforts, including clipping programs for the website and YouTube, and producing/editing social media videos
✅ Lead training for newsroom staff, including on-air talent and producers, on social media best practices
✅ Develop standard operating practices for newsroom collaboration on social media videos
✅ Execute on SEO best practices in selecting and creating content daily for the websites and social media
✅ Track the metrics and analytics on a regular basis to inform content and strategy decisions
✅ Support the social media strategy for WNJU and WNBC’s social media accounts posting relevant content throughout the day
✅ Curate and help manage YouTube channel, using video and SEO best practices
✅ Stay on the cutting-edge of digital, social, and streaming trends and innovation. Develop new best practices and processes to drive growth and creativity
✅ Occasionally participate in field shoots through producing and shooting video
✅ Assist web editors in writing daily breaking or trending stories for NBC 4 New York platforms and backup web producers as needed; curate the homepage and other subsections, sending push alerts to drive traffic as content warrants
✅ Help with producing and editing regularly scheduled and special live and taped streaming programs as needed
✅ Support linear/broadcast producers in writing and editing content for newscasts as needed
✅ Abide by the ethical standards of the NBC News Group and Telemundo Station Group when creating and producing content for all platforms
ASSUMPTION: This role requires strong multitasking skills, the ability to work under tight deadlines, and a competitive drive to succeed in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, or a related field (or equivalent experience)
Experience: At least 1 year of experience at a news organization, digital content company, or blog working under tight deadlines
Required Skills:
- Proven experience producing engaging social video content
- Demonstrated knowledge of social media platforms such as Facebook, Instagram, TikTok, YouTube, X, etc.
- Must be willing to work in-office five days a week
- Must be available to work overtime, evenings, weekends, and holidays as needed or required
Preferred Skills:
- Fluency in writing and speaking Spanish and English
- Demonstrated knowledge of video editing tools like Adobe Premiere and social video editing/captioning tools like CapCut or Canva
- Experience writing scripts, captions, and text for social videos
- Proficiency in photo editing software like Adobe Photoshop
- Experience as a trainer or coach on social media
- Experience writing digital stories for a news organization or blog on tight deadlines
- Demonstrated knowledge of AP Style writing and guidelines
- Knowledge of Search Engine Optimization (SEO) best practices and demonstrated ability to create content based on current or upcoming search trends to drive traffic
- Knowledge of SEO tools, including Google Trends and Google Search Consoles
- Experience with social media publishing tools, including SocialFlow and Later
- Excellent news instincts and judgment with the ability to react decisively to breaking news
- Experience with Canon DSLRs and Osmo cameras
- Ability to work on multiple tasks and stories simultaneously in a fast-paced environment
- Team player mentality
- Exceptional communication skills
- Knowledge of the New York City area or previous newsroom experience in the Tri-State is considered a plus
ASSUMPTION: Candidates should have a strong portfolio showcasing their social video production skills and a solid understanding of social media trends and best practices.
💰 Compensation & Benefits
Salary Range: $70,000 - $95,000 per year
Benefits:
- Comprehensive benefits package, including medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off, including vacation, sick leave, and holidays
- Employee discounts on NBCUniversal products and services
Working Hours: Full-time, on-site position with a standard workweek of 40 hours. Overtime, evenings, weekends, and holidays may be required as needed.
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York City area. Benefits may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. NBCUniversal is a leading media and entertainment company that creates and distributes world-class content across various platforms, including film, television, streaming, and theme parks.
Company Size: 10,001+ employees. As a large organization, NBCUniversal offers numerous opportunities for growth and collaboration across its diverse portfolio of brands.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric. In 2013, Comcast acquired NBCUniversal, further expanding its reach and influence in the entertainment industry.
Company Description:
- NBCUniversal is one of the world’s leading media and entertainment companies, creating and distributing world-class content across its portfolio of film, television, and streaming services, as well as through its theme parks and consumer experiences.
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, its premium ad-supported streaming service.
- NBCUniversal produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and has world-renowned theme parks and attractions through Universal Destinations & Experiences.
Company Specialties:
- Film and television production and distribution
- Streaming services
- Theme parks and consumer experiences
- News and entertainment broadcasting
Company Website: http://www.NBCUniversal.com
ASSUMPTION: NBCUniversal's extensive portfolio of brands and content platforms offers applicants a wide range of opportunities to grow and develop their careers within the entertainment industry.
📊 Role Analysis
Career Level: Mid-level. This role requires at least one year of experience in a news organization, digital content company, or blog, indicating that the ideal candidate has some industry experience but is still developing their career.
Reporting Structure: The Social Video Producer will report directly to the Multi-Platform Manager and collaborate with various teams, including News, Lifestyle, and Digital.
Work Arrangement: On-site, full-time position with a standard workweek of 40 hours. Overtime, evenings, weekends, and holidays may be required as needed.
Growth Opportunities:
- Proven success in this role may lead to opportunities for advancement within the Multi-Platform, News, or Lifestyle teams.
- Expanding skills and expertise in social media, video production, and digital content creation may open up opportunities in related fields or roles within NBCUniversal's extensive portfolio of brands.
- Networking and building relationships with colleagues across the organization can provide access to mentorship, training, and career development opportunities.
ASSUMPTION: This role offers numerous opportunities for growth and development within NBCUniversal's diverse portfolio of brands and content platforms.
🌍 Location & Work Environment
Office Type: NBCUniversal's headquarters is located in the iconic 30 Rockefeller Plaza in Midtown Manhattan, New York City, offering a vibrant and dynamic work environment.
Office Location(s): 30 Rockefeller Plaza, New York City, NY 10112-0002, US
Geographic Context:
- New York City is a major global hub for media, entertainment, and finance, providing ample opportunities for networking and professional growth.
- The city's diverse population and cultural scene offer a wealth of content ideas and inspiration for social media videos and digital content.
- New York City's competitive job market may require candidates to demonstrate their unique skills and qualifications to stand out from other applicants.
Work Schedule: Full-time, on-site position with a standard workweek of 40 hours. Overtime, evenings, weekends, and holidays may be required as needed.
ASSUMPTION: Working in New York City offers applicants the opportunity to live and work in a dynamic, multicultural environment with numerous professional and personal growth opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Multi-Platform Manager
- In-person interview with the Multi-Platform Manager and other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Portfolio and work samples showcasing social video production skills
- Understanding of social media trends and best practices
- Ability to work under tight deadlines and in a fast-paced environment
- Communication and collaboration skills
- Cultural fit with NBCUniversal's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Include a link to your portfolio or work samples showcasing your social video production skills.
- Prepare for interview questions by researching NBCUniversal's brands, content, and company culture.
- Be ready to discuss your understanding of social media trends and best practices, as well as your ability to work under tight deadlines.
ATS Keywords: Social Media, Video Production, Editing, Writing, Communication, SEO, Analytics, Training, Collaboration, Digital Content, Photo Editing, Script Writing, News Judgment, Fast-paced Environment, Team Player, Spanish Fluency
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant skills and experiences for this role and be prepared to discuss their understanding of social media trends and best practices during the interview process.
🛠️ Tools & Technologies
- Adobe Premiere
- CapCut or Canva
- Adobe Photoshop
- Social media publishing tools (SocialFlow, Later)
- SEO tools (Google Trends, Google Search Consoles)
- Canon DSLRs and Osmo cameras
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the social media and digital content creation industries.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Innovation
- Collaboration
- Inclusion
- Integrity
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Opportunities for growth and development
- Diverse and inclusive work environment
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and best practices?
- Are you comfortable working under tight deadlines and in a fast-paced environment?
- Do you have excellent communication and collaboration skills?
- Are you a team player with a positive attitude and a willingness to learn and adapt?
- Do you share NBCUniversal's commitment to excellence, innovation, collaboration, inclusion, and integrity?
ASSUMPTION: Applicants should assess their fit with NBCUniversal's values and work style before applying to ensure a successful and fulfilling career experience.
⚠️ Potential Challenges
- Working under tight deadlines and in a fast-paced environment may be challenging for some applicants.
- Applicants may face competition from other qualified candidates for this role.
- The role requires a strong understanding of social media trends and best practices, which may require ongoing learning and adaptation.
- Working on-site in New York City may present challenges for applicants who prefer a remote or hybrid work arrangement.
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, on-site work environment before applying for this role.
📈 Similar Roles Comparison
- Social Media Manager - Responsible for developing and executing social media strategies across multiple platforms, with a focus on driving engagement and traffic. This role may require more strategic planning and less hands-on content creation than the Social Video Producer role.
- Digital Content Creator - Focuses on creating engaging content for various digital platforms, including websites, apps, and social media. This role may involve less video production and more written content creation than the Social Video Producer role.
- Broadcast Producer - Responsible for producing and editing content for television broadcasts, with a focus on linear storytelling and live production. This role may require less social media and digital content creation than the Social Video Producer role.
ASSUMPTION: Applicants should carefully consider the differences between these similar roles and assess their fit with the specific responsibilities and requirements of each position before applying.
📝 Sample Projects
- Creating a social media video series that highlights local news stories and trends, with a focus on engaging visuals and concise storytelling.
- Developing a social media strategy for a lifestyle program, including content themes, posting schedules, and platform-specific optimizations to drive engagement and traffic.
- Producing and editing a series of social media videos that showcase behind-the-scenes footage and interviews with on-air talent and production crew members to humanize the news brand and connect with audiences.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in the Social Video Producer role, from content creation and strategy development to collaboration and teamwork.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Multi-Platform, News, and Lifestyle teams?
- How does the Social Video Producer role fit into the broader content creation and distribution strategy for WNBC and WNJU?
- What are the most pressing challenges facing the Social Video Producer role, and how can I contribute to addressing them?
- How does NBCUniversal support the professional development and growth of its employees, particularly in the digital and social media content creation space?
- What are the key performance indicators (KPIs) used to measure the success of the Social Video Producer role, and how are they tracked and reported?
ASSUMPTION: Applicants should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and commitment to contributing to NBCUniversal's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including your social video production portfolio and work samples.
- Prepare for interview questions by researching NBCUniversal's brands, content, and company culture, as well as your understanding of social media trends and best practices.
- If selected for an in-person interview, plan to travel to NBCUniversal's headquarters in New York City, New York.
- Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
