- Job Title: Software Marketing Manager
- Company: Terumo BCT, Inc.
- Location: Lakewood, Colorado, United States
- Job Type: On-site
- Category: Medical Devices & Healthcare
- Date Posted: April 15, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for software products in the North American market.
- Collaborating with cross-functional teams to ensure successful commercialization and adoption of software technologies.
- Staying informed about industry cybersecurity trends and data privacy regulations to communicate security value propositions effectively.
- Managing key relationships with professional associations, centers of excellence customers, and KOLs.
- Creating and maintaining lead nurture programs and partnering with sales to improve lead quality and quantity.
ASSUMPTION: This role requires a high degree of independence and strategic thinking to drive marketing efforts and achieve annual plan objectives.
📋 Key Responsibilities
- Marketing Strategy & Planning: Develop and implement marketing strategies and plans for software products, aligning with annual objectives and KPIs.
- Cross-Functional Collaboration: Work closely with global marketing, cybersecurity, legal, service, regulatory, sales, and other functional areas to produce marketing programs and materials.
- Cybersecurity & Data Privacy: Stay informed about industry trends and regulations, and ensure marketing materials accurately represent software solutions' security and data privacy features.
- Launch & Post-Launch Activities: Coordinate launch and post-launch activities, including sales, marketing, and training materials development.
- Customer Training & Support: Organize and present educational events for customers and sales personnel, and assist customers in the optimal use of software products.
- Relationship Management: Manage key relationships with professional associations, centers of excellence customers, and KOLs.
- Market Analysis & Insights: Share market insights with internal partners to inform longer-term strategies and identify new growth opportunities.
- Lead Generation & Nurturing: Create, maintain, and optimize lead nurture programs, and partner with sales to improve lead quality and quantity.
- Performance Analysis: Monitor and analyze indicators of marketing program performance, and make recommendations for channel optimization and new marketing solutions.
ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, Computer Science, or a related field. An advanced degree is preferred.
Experience:
- Minimum 5 years of experience in software marketing, sales, or software professional services. Experience with software integration and deployment is desirable.
Required Skills:
- Knowledge of marketing principles and demonstrated expertise in translating customer needs into marketing strategies, solutions, and programs.
- Experience with software marketing or commercialization, including commercialization plans, launch plans, implementation, and service offering strategies, preferably in the medical device industry.
- Ability to coordinate internal teams and external agencies executing key marketing messages, marketing materials, marketing campaigns, trade show communications, etc.
- Demonstrated ability to work collaboratively while driving results.
- Extensive knowledge of sales/marketing annual planning and program management.
- Basic cybersecurity and principles, and their importance in healthcare/medical software.
- Knowledge of relevant data privacy regulations (HIPAA, etc.) and how they impact software marketing.
- Ability to translate complex security features into clear value propositions for customers.
- Demonstrated analytical thinking skills and the ability to solve problems with creativity and good judgment.
- Experience in healthcare software, medical devices, or related industries is desirable.
- Ability to work effectively and comfortably with scientists and other technical professionals.
- In-depth knowledge of enterprise solutions and digital transformation within the software landscape.
- Expertise in crafting value propositions, executive messaging, and solutions-focused marketing strategies.
- Leading through influence, dealing with ambiguity, and being organizationally savvy.
- Proficiency in CRM platforms, marketing automation tools, and digital analytics.
- Demonstrated ability to communicate effectively both verbally and in writing.
Preferred Skills:
- Experience with software integration and deployment.
- Familiarity with the medical device industry and its regulatory environment.
ASSUMPTION: Candidates with experience in healthcare software or medical devices, and a strong understanding of cybersecurity principles, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $96,600 - $120,700 per year
Benefits:
- Medical, dental, and vision plans
- Wellness program
- Life insurance and disability coverages
- Voluntary programs (group accident, hospital indemnity, critical illness, pet insurance, etc.)
- 401(k) plan with matching contribution
- Vacation and sick time programs
- Competitive total reward offerings, including recognition programs and work-life balance initiatives
Working Hours: Full-time (40 hours per week) with occasional travel (15-20%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on the candidate's education, experience, knowledge, skills, and abilities, as well as internal equity and market data.
📌 Applicant Insights
🔍 Company Context
- Industry: Medical Devices & Healthcare
- Company Size: Medium (51-200 employees)
- Founded: 1921 (Terumo Group); 1961 (Terumo BCT, Inc.)
- Company Description: Terumo BCT, Inc. is a global leader in blood and cell technologies, providing innovative medical devices and related products to collect, separate, manufacture, and process various components of blood and cells. The company is committed to advancing healthcare with heart and contributing to society through its products and services.
- Company Specialties: Blood and cell technologies, medical devices, healthcare solutions, and services.
📊 Role Analysis
- Career Level: Mid-level to senior-level marketing role
- Reporting Structure: This role reports directly to the North American Marketing Director and works closely with global marketing, cybersecurity, legal, service, regulatory, sales, and other functional areas.
- Work Arrangement: On-site, with occasional travel (15-20%) for trade shows and customer visits.
- Growth Opportunities: This role offers opportunities to grow within the marketing department, as well as potential career progression into senior leadership positions within the company.
ASSUMPTION: This role is well-suited for a marketing professional with a strong background in software marketing or related fields, seeking to advance their career in a global organization.
🌍 Location & Work Environment
- Office Type: On-site, with a modern, collaborative work environment.
- Office Location(s): Lakewood, Colorado, United States; Zaventem, Belgium (global headquarters)
- Geographic Context: Lakewood, Colorado, is a suburb of Denver, offering a mix of urban and suburban living with easy access to outdoor recreation and cultural amenities.
- Work Schedule: Full-time (40 hours per week), with occasional travel (15-20%) for trade shows and customer visits.
ASSUMPTION: Candidates who enjoy working in a dynamic, global organization and are comfortable with occasional travel will find this role and work environment appealing.
💼 Interview & Application Insights
- Typical Process: Initial phone or video screen, followed by on-site or virtual interviews with the hiring manager, marketing director, and other relevant stakeholders.
- Key Assessment Areas: Marketing strategy development, cross-functional collaboration, cybersecurity knowledge, data privacy regulations, and problem-solving skills.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, software industry knowledge, and cybersecurity proficiency.
- Prepare for behavioral interview questions focusing on your experience with marketing strategy, cross-functional collaboration, and problem-solving in a software or healthcare context.
- Familiarize yourself with Terumo BCT, Inc.'s products, services, and company culture to demonstrate your enthusiasm and fit for the role.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Digital analytics tools (e.g., Google Analytics, Adobe Analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.
👔 Cultural Fit Considerations
- Company Values: Respect, Integrity, Care, Quality, and Creativity guide Terumo BCT, Inc.'s direction, actions, and commitment to society through healthcare.
- Work Style: The company fosters a collaborative, innovative, and customer-focused work environment, with a strong emphasis on teamwork, accountability, and continuous learning.
- Self-Assessment Questions:
- How have you demonstrated alignment with Terumo BCT, Inc.'s values in your previous roles?
- Describe your comfort level working in a fast-paced, dynamic global organization.
- How do you approach learning and adapting to new tools, technologies, and industry trends?
ASSUMPTION: Candidates who share Terumo BCT, Inc.'s values, thrive in a fast-paced global environment, and are eager to learn and adapt will be strong fits for this role and the company culture.
⚠️ Potential Challenges
- Role-Specific Challenges: Managing multiple projects and deadlines, balancing marketing strategy development with cross-functional collaboration, and staying informed about industry trends and regulations.
- Company-Specific Challenges: Working in a global organization may require occasional travel and navigating different time zones and cultural nuances.
- Industry-Specific Challenges: Keeping up with rapid technological advancements, evolving regulatory environments, and maintaining a strong understanding of cybersecurity principles and data privacy regulations.
ASSUMPTION: Candidates who are organized, adaptable, and comfortable working in a fast-paced, global environment will be well-equipped to overcome these challenges.
📈 Similar Roles Comparison
- Responsibilities: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution, similar to other software marketing manager positions. However, the focus on cybersecurity and data privacy sets it apart from other roles in the industry.
- Industry Context: The medical device industry is highly regulated and competitive, requiring a strong understanding of both technical and market dynamics. This role's focus on software marketing and cybersecurity makes it unique within the industry.
- Career Path Comparison: This role offers opportunities for career progression into senior leadership positions within the company, similar to other marketing roles in the industry. However, the unique focus on software marketing and cybersecurity may lead to specialized career paths within the organization.
ASSUMPTION: Candidates who are interested in advancing their career in software marketing, with a focus on cybersecurity and data privacy, will find this role an excellent fit for their long-term career goals.
📝 Sample Projects
- Developing and executing a marketing strategy for a new software product launch, including launch plans, implementation, and service offering strategies.
- Creating and maintaining lead nurture programs to improve lead quality and quantity, and partnering with sales to optimize lead conversion.
- Collaborating with cybersecurity teams to ensure accurate representation of software solutions' security and data privacy features in marketing materials.
- Organizing and presenting educational events for customers and sales personnel, focusing on the optimal use of software products and their integration with other Terumo BCT, Inc. solutions.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of this role, requiring strong marketing, communication, and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for Terumo BCT, Inc.'s software products?
- What are the most significant challenges facing the software marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach cybersecurity and data privacy in its software marketing efforts, and what role does this position play in maintaining these standards?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's marketing strategy, and the team's dynamics, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.terumobct.com/job/Lakewood-Software-Marketing-Manager-CO-80123/1282512200/).
- Tailor your resume and cover letter to highlight relevant marketing experience, software industry knowledge, and cybersecurity proficiency.
- Prepare for behavioral interview questions focusing on your experience with marketing strategy, cross-functional collaboration, and problem-solving in a software or healthcare context.
- Familiarize yourself with Terumo BCT, Inc.'s products, services, and company culture to demonstrate your enthusiasm and fit for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
