📌 Core Information
🔹 Job Title: Software Marketing Manager
🔹 Company: Nothing
🔹 Location: London, England, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing software marketing strategies
- Leading marketing campaigns for software products and features
- Conducting market research and analysis to optimize performance
- Collaborating with cross-functional teams to ensure effective communication of software features
- Creating engaging marketing content and maintaining customer engagement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have experience in marketing, preferably within the tech industry, and a passion for driving innovative software initiatives.
📋 Key Responsibilities
✅ Develop and implement software marketing strategies that align with the company’s overall goals and the smartphone product roadmap
✅ Lead the development and execution of marketing campaigns for software products and features, ensuring they align with product launches and smartphone promotions
✅ Conduct market research to identify customer needs, trends, and competitors, using insights to guide marketing initiatives and optimize campaign performance
✅ Work closely with product managers, developers, designers, and sales teams to ensure software features are effectively communicated to the target audience and align on product messaging and positioning
✅ Oversee the creation of compelling marketing content, including website copy, email campaigns, product videos, blog posts, and social media content that promotes software products
✅ Monitor, analyze, and report on the performance of software marketing campaigns, providing recommendations to improve effectiveness and ROI
✅ Build and maintain relationships with customers, fostering engagement and driving product adoption and retention through targeted marketing programs
✅ Champion the brand voice and ensure consistent messaging across all marketing touchpoints, particularly for software-related initiatives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple campaigns and initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: Proven track record of creating and executing successful marketing campaigns
Required Skills:
- Strong analytical skills, with experience using data to drive decisions and improve marketing performance
- Excellent communication and interpersonal skills, with the ability to collaborate across teams and stakeholders
- Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
- Experience with digital marketing channels (SEO, SEM, social media, email marketing, etc.) to understand how to work with functional teams across the business
Preferred Skills:
- Knowledge of the smartphone ecosystem and trends in mobile software
ASSUMPTION: While not required, experience in the smartphone or tech industry would be beneficial for this role, as it would provide a deeper understanding of the market and competition.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per year (Estimated based on market research for mid-level marketing roles in London)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and innovative work environment
Working Hours: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on market research for mid-level marketing roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nothing is a UK-based technology company focused on creating an alternative ecosystem of tech products for the young and creative, with a strong emphasis on design and user experience innovation
Company Size: Nothing has around 500-1,000 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration
Founded: Nothing was founded in 2020, making it a relatively young and dynamic company with a strong focus on innovation and disruption
Company Description:
- Nothing is building a world where tech is fun again, gathering creative and curious individuals to question the old and embrace the new
- The company creates products that bring joy to people's lives, with a strong emphasis on sustainability and collaboration with the Nothing Community
- Nothing has released a range of audio products, smartphones, and smart wearables, selling over 7 million units worldwide and generating $1 billion in cumulative revenue
Company Specialties:
- Smartphone design and user interface innovation
- Audio products and smart wearables
- Sustainable product development
Company Website: nothing.tech
ASSUMPTION: Nothing's focus on design, innovation, and sustainability makes it an attractive employer for candidates seeking a creative and impactful work environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Software Marketing Manager will report directly to the Head of Smartphone Marketing and work closely with cross-functional teams, including product managers, developers, designers, and sales teams
Work Arrangement: On-site, with flexible working arrangements available
Growth Opportunities:
- As Nothing continues to grow and expand its product offerings, there will be opportunities for the Software Marketing Manager to take on additional responsibilities and advance their career within the company
- The dynamic and innovative work environment at Nothing provides ample opportunities for professional development and skill-building
ASSUMPTION: The Software Marketing Manager role offers a unique opportunity to work at the forefront of operating system and app software development for a cutting-edge brand in the consumer tech space.
🌍 Location & Work Environment
Office Type: Nothing has two offices in London, with a modern and collaborative work environment that fosters creativity and innovation
Office Location(s): John Street, London, England, GB and 32-38 Saffron Hill, Clerkenwell, England EC1N 8FH, GB
Geographic Context:
- London is a vibrant and multicultural city with a thriving tech industry, providing ample opportunities for professional networking and growth
- The city offers a wide range of cultural attractions, entertainment options, and culinary experiences
- London has a humid subtropical oceanic climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: The Software Marketing Manager role is based in London, offering the opportunity to work in a dynamic and multicultural city with a thriving tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the Head of Smartphone Marketing and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with Nothing's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Nothing's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your marketing experience and achievements
ATS Keywords: Marketing strategy, campaign management, market research, cross-functional collaboration, content creation, performance tracking, customer engagement, brand advocacy, analytical skills, communication skills, project management, digital marketing, smartphone ecosystem knowledge
ASSUMPTION: The application process for the Software Marketing Manager role at Nothing will focus on assessing the candidate's marketing experience, skills, and cultural fit, with a strong emphasis on data-driven decision-making and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: The Software Marketing Manager will be expected to have experience with marketing automation, CRM, and social media management tools, as well as a strong understanding of SEO and analytics.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Nothing values creativity, curiosity, and a passion for pushing boundaries
- Collaboration: Nothing fosters a collaborative work environment that encourages cross-functional teamwork and open communication
- Sustainability: Nothing is committed to creating products that are not only innovative but also sustainable and environmentally responsible
Work Style:
- Dynamic and fast-paced: Nothing operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive
- Creative and innovative: Nothing values employees who are creative thinkers and problem-solvers, able to approach challenges from unique perspectives
- Data-driven: Nothing makes decisions based on data and analytics, requiring employees to be comfortable working with and interpreting data
Self-Assessment Questions:
- Do you have a proven track record of creating and executing successful marketing campaigns?
- Are you comfortable working in a fast-paced and dynamic environment, with a strong emphasis on collaboration and cross-functional teamwork?
- Do you have a passion for innovation and a commitment to sustainability?
ASSUMPTION: The ideal candidate for the Software Marketing Manager role will be a creative and strategic thinker with a strong commitment to Nothing's values and work style.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment at Nothing may require employees to adapt quickly to changes and manage multiple priorities simultaneously
- The competitive nature of the tech industry may present challenges in terms of market research, campaign development, and performance tracking
- The Software Marketing Manager role requires a high degree of cross-functional collaboration, which may present challenges in terms of communication and coordination
- The on-site work arrangement may require employees to commute to one of Nothing's London offices, which may present logistical challenges for some candidates
ASSUMPTION: The Software Marketing Manager role at Nothing presents unique challenges and opportunities for growth and development in a dynamic and innovative work environment.
📈 Similar Roles Comparison
- The Software Marketing Manager role at Nothing is similar to other marketing manager roles in the tech industry, but with a stronger focus on software products and features
- Nothing's commitment to innovation and sustainability sets it apart from other tech companies, offering a unique opportunity for candidates seeking a creative and impactful work environment
- The Software Marketing Manager role at Nothing may provide opportunities for career growth and advancement within the company, as Nothing continues to expand its product offerings and market presence
ASSUMPTION: The Software Marketing Manager role at Nothing is a unique opportunity for candidates seeking a creative and innovative work environment, with a strong focus on software products and features.
📝 Sample Projects
- Developing and executing a marketing campaign for a new software update, including market research, content creation, and performance tracking
- Collaborating with the product team to launch a new software feature, including market research, messaging development, and campaign execution
- Conducting market research to identify customer needs and trends, and using insights to inform marketing strategy and campaign development
ASSUMPTION: The Software Marketing Manager role at Nothing will involve a range of marketing projects, from campaign development and execution to market research and analysis, requiring strong strategic thinking and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the company's software product roadmap and how this role will contribute to its success?
- How does Nothing collaborate with cross-functional teams to ensure effective communication of software features and messaging?
- What opportunities are there for professional growth and development within the company?
- How does Nothing support work-life balance for its employees?
- What is the company's approach to sustainability and how does this role contribute to its sustainability initiatives?
ASSUMPTION: The ideal candidate for the Software Marketing Manager role at Nothing will be curious and engaged, asking thoughtful questions about the company, its products, and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, demonstrating your understanding of Nothing's mission and values
- Prepare for behavioral interview questions that focus on your marketing experience and achievements, as well as your cultural fit with Nothing
- If selected for an interview, be prepared to discuss your approach to marketing strategy, campaign development, and data-driven decision-making
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
