Solution Marketing Lead

📌 Core Information

🔹 Job Title: Solution Marketing Lead

🔹 Company: Mayvue

🔹 Location: Salt Lake City, UT (Hybrid - Pittsburgh, PA or Remote)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Pittsburgh, PA) or Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and refining product narratives, value propositions, and differentiation based on market insights and customer feedback
• Building and executing integrated launch plans for new features and products, partnering closely with Product Management, Sales, and Customer Success
• Producing high impact collateral (e.g., solution briefs, case studies, videos, webinars) that supports the buyer journey and sales cycle
• Conducting ongoing market research, win-loss analysis, and competitive benchmarking to inform product strategy and sales enablement
• Creating training materials, pitch decks, and battlecards; delivering enablement sessions that equip the field to articulate value and close deals
• Defining KPIs, tracking performance of GTM activities, and presenting insights and recommendations to leadership
• Collaborating with Growth Marketing on campaigns, events, and digital programs to drive awareness and qualified leads

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work collaboratively across multiple departments. It's ideal for someone seeking a fast-paced environment with unlimited growth potential.

📋 Key Responsibilities

✅ Messaging & Positioning: Develop and continuously refine product narratives, value propositions, and differentiation based on market insights and customer feedback

✅ Go-to-Market Planning: Build and execute integrated launch plans for new features and products, partnering closely with Product Management, Sales, and Customer Success

✅ Content Development: Produce high impact collateral (e.g., solution briefs, case studies, videos, webinars) that supports the buyer journey and sales cycle

✅ Market & Competitive Intelligence: Conduct ongoing market research, win-loss analysis, and competitive benchmarking to inform product strategy and sales enablement

✅ Sales Enablement: Create training materials, pitch decks, and battlecards; deliver enablement sessions that equip the field to articulate value and close deals

✅ Metrics & Reporting: Define KPIs, track performance of GTM activities, and present insights and recommendations to leadership

✅ Demand Generation Support: Collaborate with Growth Marketing on campaigns, events, and digital programs to drive awareness and qualified leads

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. Successful candidates will be comfortable balancing both aspects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 5+ years in B2B SaaS product marketing, preferably in infrastructure, construction tech, or public sector software

Required Skills:

• Proven record of successful product launches and creating content that accelerates sales cycles
• Deep understanding of enterprise buying processes; experience marketing to government agencies is a plus
• Strong storytelling skills and ability to translate technical features into business value
• Proficiency with common marketing & sales tools (HubSpot, Google Analytics, Canva, Adobe Creative Cloud, Figma etc.)
• Excellent project-management skills; comfortable balancing strategic planning with hands-on execution

Preferred Skills:

• Experience working with government agencies
• Fluency in Spanish or another language relevant to target markets

ASSUMPTION: Candidates with a strong background in B2B SaaS product marketing and a proven track record of successful product launches are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on experience level and industry standards for B2B SaaS product marketing roles in the Salt Lake City area)

Benefits:

• Unlimited PTO
• Life Insurance at no cost to employees
• Short-term and long-term disability at no cost to employees
• Paid maternity and paternity leave
• Healthcare insurance (Premiums are partially paid for by Mayvue)
• Dental and vision at no cost to employees and dependents
• Optional supplemental life insurance
• $1,000.00 per year for Continuous Learning Allowance
• 1 day paid per year as a Community Service Allowance
• Onsite gym in Pittsburgh office
• Health Savings Account and Dependent Care Flexible Savings Account
• Employer contributions to your 401(k) up to 50% of contributions on the first 5% deferred
• Have your favorite snacks and beverages when you work in our Pittsburgh Headquarters
• Hybrid/remote work available
• Flexible schedule

ASSUMPTION: The salary range is estimated based on industry standards for B2B SaaS product marketing roles in the Salt Lake City area. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Mayvue specializes in providing software solutions to public agencies for infrastructure management.

Company Size: 11-50 employees. This size allows for a close-knit team environment with ample opportunities for growth and impact.

Founded: 2019. Mayvue was founded with the mission to empower public agencies with the most up-to-date tools and expertise to maintain infrastructure assets efficiently and effectively.

Company Description:

• Mayvue is the premier software solutions provider to public agencies, focusing on building and maintaining critical infrastructure.
• The company re-envisions the technologies used by public agencies to further their impact and guide them into the future.
• Mayvue's team consists of highly skilled and passionate individuals who create products for transportation professionals.

Company Specialties:

• Public sector software
• Infrastructure management
• Transportation technology

Company Website: http://www.mayvue.com

ASSUMPTION: Mayvue's focus on the public sector and infrastructure management sets it apart in the IT Services and IT Consulting industry. This focus offers unique opportunities and challenges for employees.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers significant growth potential and the opportunity to make a substantial impact on the company's success.

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including Product Management, Sales, and Customer Success.

Work Arrangement: Hybrid (Pittsburgh, PA) or Remote. Mayvue offers flexibility in work arrangements to accommodate employees' needs and preferences.

Growth Opportunities:

• As Mayvue continues to grow, there will be opportunities for the Solution Marketing Lead to expand their team and take on additional responsibilities.
• This role offers the potential to transition into a leadership or management position within the marketing department.
• Mayvue's fast-paced environment provides ample opportunities for professional development and career growth.

ASSUMPTION: The Solution Marketing Lead role at Mayvue offers significant growth potential, both within the marketing department and across the company as a whole.

🌍 Location & Work Environment

Office Type: Mayvue has an office in Pittsburgh, PA, but this role can be based remotely or in a hybrid arrangement.

Office Location(s): 700 River Ave, Suite 423, Pittsburgh, Pennsylvania 15212, US

Geographic Context:

• Salt Lake City, UT offers a high quality of life, with a vibrant culture, numerous outdoor recreation opportunities, and a growing tech industry.
• The Pittsburgh, PA office is located in a bustling urban area with a rich history and a strong tech scene.
• Mayvue's remote work option allows employees to live and work from various locations across the United States.

Work Schedule: Mayvue offers a flexible work schedule, with core hours between 10:00 AM and 3:00 PM EST. Employees are expected to be available during these hours for meetings and collaboration.

ASSUMPTION: Mayvue's flexible work arrangements and office locations cater to employees' needs and preferences, fostering a positive work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the Hiring Manager and a cross-functional team member
• Final interview with the CMO
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and teamwork skills
• Cultural fit and alignment with Mayvue's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with B2B SaaS product marketing, go-to-market strategies, and content development.
• Demonstrate your understanding of Mayvue's mission and how your skills and experience align with the company's goals.

ATS Keywords: B2B SaaS product marketing, go-to-market strategy, content development, market research, sales enablement, messaging, positioning, competitive intelligence

ASSUMPTION: Mayvue's interview process is designed to assess candidates' skills, experience, and cultural fit. Successful candidates will demonstrate a strong understanding of the role and the company's mission.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Canva
• Adobe Creative Cloud
• Figma
• Microsoft Office Suite
• Zoom

ASSUMPTION: Proficiency with common marketing and sales tools is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you hold yourself accountable for results and take ownership of your work?
• Are you open to learning and adapting to new situations and challenges?

ASSUMPTION: Mayvue's culture values innovation, collaboration, and accountability. Successful candidates will demonstrate a strong fit with these values and be comfortable working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working collaboratively with cross-functional teams, including software development, product management, and operations teams
• Balancing strategic planning with hands-on execution
• Adapting to changes in the market and competitive landscape

ASSUMPTION: The Solution Marketing Lead role at Mayvue presents unique challenges and opportunities. Successful candidates will be comfortable managing multiple priorities, working collaboratively, and adapting to change.

📈 Similar Roles Comparison

• Unlike traditional B2B SaaS product marketing roles, this position focuses on the public sector and infrastructure management, offering unique challenges and opportunities.
• Mayvue's size and culture provide a close-knit team environment with ample opportunities for growth and impact, unlike larger enterprise organizations.
• This role offers significant growth potential, both within the marketing department and across the company as a whole, unlike more specialized or niche marketing roles.

ASSUMPTION: The Solution Marketing Lead role at Mayvue is unique in its focus on the public sector and infrastructure management, offering a blend of strategic planning and hands-on execution in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and refining product narratives and value propositions for Mayvue's suite of infrastructure management software solutions
• Executing integrated launch plans for new features and products, collaborating closely with cross-functional teams
• Creating high impact collateral, such as solution briefs, case studies, and webinars, to support the buyer journey and sales cycle

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Solution Marketing Lead role at Mayvue, highlighting the need for candidates to be comfortable balancing both aspects.

❓ Key Questions to Ask During Interview

• Can you describe the typical go-to-market process for new features and products at Mayvue?
• How does Mayvue's marketing team collaborate with other departments, such as software development and product management?
• What are the key challenges and opportunities facing Mayvue in the next 12-24 months, and how does this role contribute to addressing them?
• How does Mayvue support the professional development and growth of its employees, particularly in the marketing department?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, problem-solving, and communication skills
• Prepare examples of your past work that demonstrate your ability to develop and refine product narratives, execute go-to-market strategies, and create high impact content
• Be ready to discuss your experience with B2B SaaS product marketing, go-to-market strategies, and content development during your interviews
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.