Solutions Marketing Manager

📌 Core Information

🔹 Job Title: Solutions Marketing Manager

🔹 Company: Posit

🔹 Location: USA - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing go-to-market strategies for solutions in target industries
• Creating clear and concise messaging that resonates with target audiences
• Driving sales enablement and customer success through effective communication
• Conducting market research and gathering customer feedback to improve product positioning
• Collaborating with cross-functional teams to drive business goals and achieve results quickly

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to thrive in a fast-paced, startup environment.

📋 Key Responsibilities

✅ Lead go-to-market strategies for solutions in target industries, including Healthcare, Life Sciences, Banking, and Insurance

✅ Create clear and concise messaging that resonates with target audiences, defining unique value propositions for each solution

✅ Develop and deliver high-quality marketing content, including solution briefs, messaging frameworks, case studies, blog posts, white papers, and presentations

✅ Equip the sales team with the tools, resources, and training they need to effectively sell solutions

✅ Conduct market research and gather feedback from customers, partners, developers, sales teams, and other stakeholders to continuously improve product positioning, messaging, and go-to-market strategies

✅ Assist with demand generation efforts and solution development, as well as analyst and developer relations

ASSUMPION: This role involves a high degree of collaboration and cross-functional teamwork, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant coursework or equivalent experience may be considered.

Experience: Several years of experience in B2B marketing, with a focus on solution and/or product marketing within the specified industries (Healthcare, Life Sciences, Banking, Insurance)

Required Skills:

• Proven experience in B2B marketing, with a strong focus on solution and/or product marketing
• Industry expertise in Healthcare, Life Sciences, Banking, or Insurance
• Excellent verbal and written communication skills
• Ability to navigate ambiguity and drive results in a startup environment
• Strong understanding of enterprise software, including industries, personas, and competitive landscape
• Experience working with cross-functional teams to drive go-to-market efforts

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Familiarity with the data science and analytics market
• Ability to speak and write in multiple languages

ASSUMPTION: Candidates with experience in B2B marketing, particularly in solution and/or product marketing within the specified industries, will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $120,600 - $159,200 USD per year

Benefits:

• 100% of medical, dental, and vision insurance premiums covered for employees and their families
• Supplemental mental health and wellness benefits via Ginger
• Gender-neutral paid parental leave policy
• 401k enrollment starting on day one, with a substantial yearly match after six months
• Annual profit-sharing bonus
• Coworking space reimbursement ($400/month)
• Lifestyle Savings Account ($1800 initial deposit and $375 quarterly stipend)
• Flexible vacation policy (minimum of four weeks PTO per year plus 13 paid company holidays)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is based on industry standards for a mid-senior level marketing role with the required experience and skills. The benefits package is designed to prioritize employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on open-source data science tools

Company Size: 201-500 employees (medium-sized company)

Founded: 2009, with a mission to make open-source data science tools accessible to everyone, regardless of economic means

Company Description:

• Posit creates great software that helps people understand data and make better decisions in real-world applications
• The company's core offering is an open-source data science toolchain, which includes RStudio, Shiny, and other tools
• Posit aims to make its products available to everyone, regardless of their economic means, by offering free and open-source software alongside commercial products and services

Company Specialties:

• R Programming
• Python
• Open Source
• Data Science
• Data Analytics
• Reproducibility
• Shiny
• R Markdown
• and Quarto

Company Website: posit.co

ASSUMPTION: Posit's unique business model, which dedicates over 50% of its engineering resources to creating free and open-source software, sets it apart in the industry and contributes to its strong company culture.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the VP of Product Marketing and collaborates closely with the core product marketing team

Work Arrangement: Remote OK, with the option to work from the company's Boston office

Growth Opportunities:

• Potential to lead the development of new solutions marketing functions
• Opportunities to work with cross-functional teams and influence company strategy
• Possibility to expand industry focus and take on additional responsibilities as the role evolves

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's go-to-market efforts and drive business success.

🌍 Location & Work Environment

Office Type: Remote-first, with an option to work from the company's Boston office

Office Location(s): 250 Northern Avenue, Suite 410, Boston, Massachusetts 02210, US

Geographic Context:

• The United States, with a remote-friendly work culture that prioritizes flexibility and results
• Boston, Massachusetts, where the company's headquarters is located, offering a vibrant tech scene and access to industry events

Work Schedule: Flexible, with a focus on results and work-life balance

ASSUMPTION: The remote-friendly work environment at Posit allows employees to balance their personal and professional lives effectively, with a focus on outcomes rather than hours worked.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final round interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Communication skills and presentation abilities
• Industry knowledge and market trends
• Problem-solving and strategic thinking
• Cultural fit and alignment with Posit's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a case study or project presentation that demonstrates your go-to-market strategy and execution skills
• Research Posit's industry focus and company culture to show your enthusiasm and alignment
• Practice common interview questions and be ready to discuss your experience with specific examples

ATS Keywords: B2B Marketing, Solution Marketing, Product Marketing, Go-To-Market Strategy, Industry Expertise, Cross-Functional Teamwork, Communication Skills, Data-Driven Decision Making, Customer Insights

ASSUMPTION: The interview process at Posit is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)
• Content creation tools (e.g., Google Docs, Microsoft Office)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Open-source mission and commitment to accessibility
• Focus on results and work-life balance
• Collaboration and cross-functional teamwork
• Continuous learning and growth

Work Style:

• Remote-friendly and flexible work environment
• Focus on outcomes rather than hours worked
• Data-driven decision making and continuous improvement
• Open and transparent communication

Self-Assessment Questions:

• How do you align with Posit's open-source mission and commitment to accessibility?
• How do you balance work and personal life in a remote-friendly environment?
• How do you approach collaboration and cross-functional teamwork in a fast-paced startup environment?

ASSUMPTION: Posit's unique company culture, which combines a strong commitment to open-source values with a focus on results and work-life balance, makes it an attractive place to work for candidates who share these priorities.

⚠️ Potential Challenges

• Navigating a fast-paced, startup environment with evolving priorities and goals
• Balancing multiple projects and stakeholders in a cross-functional role
• Adapting to changes in the market and industry trends
• Managing remote work and maintaining productivity in a flexible work environment

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability, as well as a clear understanding of the role's priorities and goals.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses on industry-specific solutions and go-to-market strategies
• This role requires a strong understanding of the target industries and their unique pain points
• Career progression in this role may involve expanding industry focus or taking on additional responsibilities as the role evolves

ASSUMPTION: This role offers a unique blend of product marketing and industry-specific solutions marketing, making it an attractive opportunity for candidates with relevant experience and a strong interest in the target industries.

📝 Sample Projects

• Developing a go-to-market strategy for a new data science tool targeting the Healthcare industry
• Creating industry-specific messaging and content for a suite of enterprise software products
• Collaborating with sales and customer success teams to drive adoption and upsell of solutions in the Banking and Insurance sectors

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and industry-specific focus required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall go-to-market strategy and product roadmap?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the growth and development of its marketing team members?
• What are the most significant challenges facing the target industries, and how does this role address them?
• How does the company measure the success of its go-to-market strategies, and what metrics are most important for this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the specific challenges and opportunities it presents.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or project presentation that demonstrates your go-to-market strategy and execution skills
• Research Posit's industry focus and company culture to show your enthusiasm and alignment
• Practice common interview questions and be ready to discuss your experience with specific examples
• Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.