Solutions Marketing Manager, AI

📌 Core Information

🔹 Job Title: Solutions Marketing Manager, AI

🔹 Company: Softchoice

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 10+

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating and driving the strategic marketing narrative for AI solutions
• Collaborating with AI leadership to identify priorities and build marketing strategies
• Executing go-to-market strategies with cross-functional teams
• Developing AI brand awareness and lead generation campaigns

ASSUMPTION: The role requires a strong blend of technical understanding and marketing expertise, likely needing hands-on experience in AI-related projects to effectively communicate solutions.

📋 Key Responsibilities

✅ Identify Softchoice’s AI priorities in collaboration with AI leadership

✅ Define and position the AI portfolio in the market effectively

✅ Develop internal and external go-to-market strategies

✅ Partner with teams like content creation and demand generation for strategy execution

✅ Conduct market research and define value propositions and key differentiators

✅ Build messaging frameworks for priority solutions

✅ Lead development of sales materials like presentations and explainer videos

✅ Plan and prioritize marketing activities for new AI services launches

✅ Collaborate on lead generation and brand awareness campaigns

✅ Utilize AI solutions performance data to drive marketing activities

ASSUMPTION: Collaboration with a diverse range of teams suggests a need for strong interpersonal skills and the ability to work effectively in a team-oriented environment.

🎯 Required Qualifications

Education: Not specified, but likely requires a degree in Marketing, Business, or a related field.

Experience: 8+ years in B2B technology marketing communications with a deep understanding of AI technologies.

Required Skills:

• Marketing communications within B2B tech space
• Strong understanding of AI technologies
• Excellent written and verbal communication skills
• Ability to work cross-functionally
• Creativity and presentation skills

Preferred Skills:

• Strong project management
• Experience in developing messaging frameworks

ASSUMPTION: Candidates with experience in tech marketing beyond AI may also qualify, as long as they have strong understanding of positioning and messaging in B2B settings.

💰 Compensation & Benefits

Salary Range: Not specified; comparable roles in Toronto are typically around CAD 100,000 - 140,000 annually.

Benefits:

• Inclusive and high-performing work culture
• Flexibility in planning workdays
• Competitive perks starting on day one

Working Hours: 40 hours per week with flexibility

ASSUMPTION: Competitive benefits imply inclusion of standard health insurance, retirement plans, and possibly bonuses related to performance.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, focusing on AI-powered solutions

Company Size: 1,001-5,000 employees; large enough to provide diverse opportunities but small enough for impactful individual contributions.

Founded: 1989, with a long history of innovation and growth.

Company Description:

• Focused on software and cloud IT solutions
• Leader in AI and digital transformation solutions
• Recognized as a Great Place to Work® for 19 consecutive years

Company Specialties:

• Cloud Computing
• Managed Services
• People Development

Company Website: http://www.softchoice.com/

ASSUMPTION: Based on the company's stated focus, expect a dynamic environment emphasizing innovation and technical excellence.

📊 Role Analysis

Career Level: Senior level with extensive responsibility over strategic marketing decisions.

Reporting Structure: Reports to the Senior Manager of Solutions Marketing, implies a role with significant strategic input.

Work Arrangement: Hybrid, offering a blend of on-site and remote work flexibility.

Growth Opportunities:

• Potential to advance to senior leadership roles
• Opportunity to lead large-scale marketing campaigns
• Involvement in cutting-edge AI projects

ASSUMPTION: The hybrid work arrangement reflects a modern approach balancing collaboration with flexibility; career progression seems promising for those excelling in AI and marketing strategies.

🌍 Location & Work Environment

Office Type: Modern, collaborative spaces designed to foster innovation.

Office Location(s): 173 Dufferin Street, Suite 200, Toronto, Ontario, with multiple international offices.

Geographic Context:

• Centrally located in Toronto, a major tech hub
• Accessible public transportation options
• Vibrant cultural and dining scene nearby

Work Schedule: Standard business hours with some flexibility possible.

ASSUMPTION: Given the business district location and hybrid model, expect a professional atmosphere with opportunities for networking.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with HR
• Technical interview with AI leadership and marketing teams
• Final interview with the Senior Manager and other key stakeholders

Key Assessment Areas:

• Experience with B2B marketing strategies
• Understanding of AI technologies
• Ability to execute cross-functional projects

Application Tips:

• Highlight specific achievements in AI and tech marketing
• Showcase cross-functional teamwork
• Demonstrate understanding of both marketing and AI technologies

ATS Keywords: Solutions Marketing, AI Strategy, B2B Communications, Go-to-Market, Team Collaboration

ASSUMPTION: The company likely values concrete examples of past success and innovations in marketing within the tech space, reflecting on AI-driven approaches.

🛠️ Tools & Technologies

• AI and machine learning platforms
• Marketing automation tools
• Data analytics software

ASSUMPTION: Familiarity with AI and digital marketing tools will be crucial; Softchoice’s environment seems to prioritize cutting-edge technology.

👔 Cultural Fit Considerations

Company Values:

• Innovation and agility in technology
• Inclusion and diversity
• High-performance culture

Work Style:

• Team-oriented and collaborative
• Adaptive to change and new challenges
• Focus on innovation and creativity

Self-Assessment Questions:

• How do you leverage AI in marketing to create impactful strategies?
• What is your approach to working in cross-functional teams?
• How do you stay current with AI technology trends?

ASSUMPTION: Compatibility with the cultural emphasis on innovation, inclusivity, and performance is crucial for success at Softchoice.

⚠️ Potential Challenges

• Rapid technological advancements in AI
• Balancing innovative strategies with market demand
• Keeping team aligned on cross-functional projects
• Managing multiple high-stakes projects simultaneously

ASSUMPTION: Given the tech-centric nature of the role, adapting to fast-paced changes may be challenging for some candidates.

📈 Similar Roles Comparison

• Greater emphasis on AI technologies compared to generic marketing roles
• More cross-functional collaboration than typical marketing positions
• High involvement in strategy and execution phases

ASSUMPTION: The role probably offers distinct opportunities for those specifically interested in AI and tech-focused marketing careers.

📝 Sample Projects

• Developing AI-focused campaigns targeting enterprise clients
• Creating sales enablement materials for cutting-edge AI technologies
• Collaborating with tech teams to launch new AI solutions

ASSUMPTION: Sample projects would likely involve both strategic planning and execution phases, focusing on innovative AI solutions.

❓ Key Questions to Ask During Interview

• How does Softchoice incorporate feedback from marketing into product development?
• What are the current priorities in AI technology that influence marketing strategies?
• Can you describe the company culture and its alignment with innovation?
• How is success measured in the solutions marketing team?
• What does the onboarding process look like for new hires?

ASSUMPTION: Questions should target understanding of the company's AI initiatives, cultural fit, and performance expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Attach a tailored resume highlighting relevant experience in AI and B2B marketing
• Include a cover letter detailing specific achievements in tech marketing
• Prepare to discuss previous marketing strategies and their outcomes
• Be ready to demonstrate a strong understanding of AI technologies in an interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.