📌 Core Information
🔹 Job Title: Solutions Marketing Manager
🔹 Company: Attentive
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing sales plays aligned to key customer problems
- Externalizing Attentive’s multi-product narrative through customer-facing assets
- Managing the end-to-end program of the quarterly customer-facing webinar
- Collaborating with various teams to ensure effective messaging and enablement
ASSUMPTION: This role requires strong storytelling skills and the ability to manage multiple priorities and stakeholders. Experience in product or portfolio marketing and working for a multi-product B2B SaaS-based technology company is a plus.
📋 Key Responsibilities
✅ Develop and execute sales plays aligned to key customer problems, verticals, or product motions, including messaging, enablement assets, and activation plans
✅ Externalize Attentive’s multi-product narrative through GTM assets like QBR decks, pitch decks, customer-facing 1-pagers, and case studies
✅ Own the end-to-end program management of Beyond the Message, a quarterly customer-facing webinar that brings the company’s story to life through product, market trends, and customer insights
✅ Partner with Product Marketing and Voice of Market teams to ensure messaging reflects buyer needs and current market dynamics
✅ Collaborate with Revenue Enablement to package and launch content for Sales and Customer Success teams
ASSUMPTION: The role may evolve based on the company's growth and market needs, requiring adaptability and a customer-first mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in product marketing, portfolio marketing, or a related GTM role
Required Skills:
- Strong storytelling skills: able to translate complex ideas into clear, compelling narratives
- Proven ability to create high-impact enablement materials and collaborate with Sales, CS, and Marketing stakeholders
- Experience managing content or campaign programs end-to-end, ideally with customer-facing elements
- Excellent project management skills, with the ability to manage multiple priorities and stakeholders
- A customer-first mindset and a bias toward action
Preferred Skills:
- Experience working for a multi-product B2B SaaS-based technology company
ASSUMPTION: Candidates with relevant experience in marketing, sales enablement, or customer success may also be considered.
💰 Compensation & Benefits
Salary Range: $125,000 - $155,000 annually + equity + benefits
Benefits:
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range is determined by role, level, and location. Equity is a substantial part of the total compensation package.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, with a focus on AI-powered mobile marketing and customer engagement
Company Size: 1,001-5,000 employees, offering a dynamic and collaborative work environment
Founded: 2011, with a history of rapid growth and industry recognition
Company Description:
- Attentive is an AI marketing platform transforming the way brands personalize consumer engagement
- Enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance
- Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, supporting trillions of interactions across more than 70 industries
Company Specialties:
- Marketing Automation
- Growth Marketing
- Retention Marketing
Company Website: attentive.com
ASSUMPTION: Attentive's focus on AI and personalization sets it apart in the marketing industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing team
Reporting Structure: This role reports directly to the Director of Portfolio Marketing
Work Arrangement: Remote OK, with a flexible and collaborative work environment
Growth Opportunities:
- Potential to grow into a senior marketing role as the company expands
- Chance to work on high-impact projects and make a significant impact on the company's success
- Opportunity to learn and develop skills in AI, marketing automation, and customer engagement
ASSUMPTION: The role's growth opportunities are subject to the company's performance and market demands.
🌍 Location & Work Environment
Office Type: Remote-friendly, with offices in New York, San Francisco, London, and Sydney
Office Location(s): United States (Remote OK)
Geographic Context:
- The United States offers a large talent pool and diverse customer base for Attentive's AI marketing platform
- The remote-friendly work environment allows for flexibility and work-life balance
- Attentive's global presence enables collaboration with international teams and customers
Work Schedule: Full-time, with flexible hours and a focus on results and performance
ASSUMPTION: The remote-friendly work environment may require occasional travel for meetings and events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Director of Portfolio Marketing
Key Assessment Areas:
- Storytelling and communication skills
- Project management and organizational skills
- Collaboration and stakeholder management skills
- Alignment with Attentive's company values and culture
Application Tips:
- Highlight relevant marketing, sales enablement, or customer success experience in your resume
- Tailor your cover letter to demonstrate your understanding of Attentive's AI marketing platform and its value proposition
- Prepare examples of your storytelling and enablement work to showcase during the interview
ATS Keywords: Product Marketing, Portfolio Marketing, Storytelling, Project Management, Customer Success, Sales Enablement, B2B SaaS, Campaign Management
ASSUMPTION: The interview process may vary based on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- AI-powered marketing tools (e.g., Attentive's proprietary platform)
ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new solutions.
👔 Cultural Fit Considerations
Company Values:
- Default to Action - Move swiftly and with purpose
- Be One Unstoppable Team - Rally as each other’s champions
- Champion the Customer - Our success is defined by our customers' success
- Act Like an Owner - Take responsibility for Attentive’s success
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on performance
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of creating clear, compelling narratives for complex ideas?
- Are you comfortable managing multiple priorities and stakeholders in a dynamic, fast-paced environment?
- Do you share Attentive's commitment to customer success and acting like an owner?
ASSUMPTION: Cultural fit is crucial for success at Attentive, and candidates should align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Keeping up with the latest trends and innovations in AI-powered marketing
- Balancing the need for creativity and innovation with the need for structured, efficient processes
- Occasional travel requirements for meetings and events
ASSUMPTION: These challenges can be overcome with strong project management skills, a customer-first mindset, and a bias toward action.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on sales enablement and customer success
- Attentive's AI-powered marketing platform sets it apart from competitors, offering unique opportunities for innovation and growth
- This role offers a unique blend of marketing, sales, and customer success responsibilities, providing a broad range of experience and growth opportunities
ASSUMPTION: The specific responsibilities and requirements of this role may vary based on the company's growth and market demands.
📝 Sample Projects
- Developing a sales play for a new vertical, including messaging, enablement assets, and activation plans
- Creating a customer-facing 1-pager that clearly and concisely communicates Attentive's multi-product narrative
- Managing the end-to-end program of the quarterly customer-facing webinar, including speaker coordination, content development, and promotion
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Solutions Marketing Manager may undertake.
❓ Key Questions to Ask During Interview
- Can you describe the typical sales enablement process at Attentive and how this role fits into it?
- How does Attentive's AI-powered marketing platform differentiate it from competitors, and how does this role contribute to that differentiation?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Attentive support the growth and development of its employees, particularly in marketing and related fields?
- What are the most challenging aspects of working in a remote-friendly environment, and how does Attentive address them?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing, sales enablement, or customer success experience
- Write a cover letter that demonstrates your understanding of Attentive's AI marketing platform and its value proposition
- Prepare examples of your storytelling and enablement work to showcase during the interview
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
