📌 Core Information
🔹 Job Title: Solutions Marketing Manager
🔹 Company: Canonical
🔹 Location: Home based - EMEA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (EMEA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing solution-focused go-to-market strategies
- Collaborating with cross-functional teams to align messaging and support pipeline acceleration
- Managing multi-channel marketing campaigns and tracking KPIs
- Planning and executing webinars and industry events
- Working with growth engineering teams to segment, engage, and nurture audiences
ASSUMPTION: This role requires a strong understanding of B2B marketing for enterprise IT products and a familiarity with the EMEA market. Candidates should possess excellent communication skills and a hands-on mindset for testing marketing assumptions.
📋 Key Responsibilities
✅ Develop and execute solution-focused go-to-market strategies across key Canonical offerings
✅ Translate complex technical capabilities into compelling value propositions for target industries and personas
✅ Build and manage multi-channel marketing campaigns aligned with solution-specific goals
✅ Collaborate with product management, sales, alliances, and marketing to align messaging, prioritize use cases, and support pipeline acceleration
✅ Define and track KPIs for demand generation, solution awareness, and engagement; monitor performance and iterate for impact
✅ Own webinars and industry events tied to solution areas: plan, execute, and coordinate holistic pre/post-event strategies
✅ Work with the growth engineering teams to segment, engage, and nurture audiences around relevant solution themes
✅ Support the sales enablement process by supporting the delivery of playbooks, messaging guides, competitive briefs, and customer-facing content with PMs
ASSUMPTION: This role requires a high level of collaboration and communication with various teams, including engineers, product managers, sales representatives, and executives.
🎯 Required Qualifications
Education: Bachelor’s or equivalent in Business, Marketing, or STEM
Experience: 2-5 years of experience in B2B marketing for enterprise IT products, SaaS experience
Required Skills:
- Proven experience in B2B marketing for enterprise IT products
- Familiarity with the EMEA market
- Excellent verbal, written, and presentation skills in English
- Hands-on mindset and ability to test various marketing assumptions
- Growth mindset - enthusiasm for challenges and work ethic with a ‘can do’ attitude
- Proven ability to prioritize and meet deadlines without sacrificing quality
Preferred Skills:
- Experience working with open source software or technology companies
- Fluency in additional languages relevant to the EMEA market
ASSUMPTION: While not explicitly stated, experience with open source software or technology companies may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per annum (AI estimated, based on market research and company size)
Benefits:
- Fully remote working environment
- Personal learning and development budget of 2,000USD per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental Leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at ‘sprints’
- Priority Pass for travel and travel upgrades for long haul company events
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is an AI estimate based on market research and the company's size. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Their platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT.
Company Size: Canonical is a small company with 11-50 employees, which may offer a more agile and collaborative work environment.
Founded: 2004, with a history of global distributed collaboration and remote work.
Company Description:
- Canonical is a pioneer of global distributed collaboration, with colleagues in 75+ countries and very few office-based roles.
- The company is founder-led, profitable, and growing.
- Canonical recruits on a global basis and sets a very high standard for people joining the company.
Company Specialties:
- Open source software and operating systems
- Cloud infrastructure
- AI and machine learning
- IoT and robotics
- Blockchain and smart things
Company Website: http://www.canonical.com/
ASSUMPTION: Canonical's small size and remote-first culture may offer unique opportunities for growth and impact for the right candidate.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and impact within the company.
Reporting Structure: This role reports to the EMEA and Americas regional marketing team manager.
Work Arrangement: Fully remote, with occasional travel to meet colleagues at 'sprints'.
Growth Opportunities:
- Potential to grow within the marketing team or explore other areas of the business
- Opportunity to work on diverse projects and campaigns, gaining broad marketing experience
- Chance to collaborate with and learn from colleagues in various teams and regions
ASSUMPTION: Given Canonical's small size and remote-first culture, there may be opportunities for the right candidate to take on additional responsibilities and grow within the company.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location.
Office Location(s): N/A
Geographic Context:
- The EMEA region is diverse, with a mix of cultures, languages, and time zones
- Canonical's remote-first culture allows for flexibility in working hours and location
- The role may require occasional travel to meet colleagues at 'sprints' in interesting locations around the world
Work Schedule: Flexible, with a focus on results and delivery rather than hours worked.
ASSUMPTION: The fully remote work environment may require strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Technical or case study assessment
- Final interview with the team or stakeholders
Key Assessment Areas:
- Marketing skills and experience
- Understanding of B2B marketing for enterprise IT products
- Familiarity with the EMEA market
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the EMEA market and Canonical's products
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
ATS Keywords: B2B marketing, enterprise IT products, SaaS experience, EMEA market, campaign management, KPI tracking, event planning, sales enablement, communication skills, problem-solving, growth mindset, time management
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's marketing skills and problem-solving abilities.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Openness
- Customer focus
- Excellence
Work Style:
- Remote-first and results-driven
- Collaborative and cross-functional
- Agile and adaptable
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a remote, results-driven work environment?
- Are you comfortable working with diverse teams and stakeholders across different time zones?
- Do you have a growth mindset and a 'can do' attitude?
ASSUMPTION: Canonical's remote-first culture and small size may require candidates to be self-motivated, adaptable, and comfortable working independently.
⚠️ Potential Challenges
- Managing time zones and communication with colleagues across the EMEA region
- Balancing multiple projects and priorities in a fast-paced, agile environment
- Adapting to a remote-first work culture with minimal face-to-face interaction
- Keeping up with the latest trends and developments in open source software and technology
ASSUMPTION: The fully remote work environment and diverse team may present unique challenges that require strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Solutions Marketing Manager role in other technology companies, but with a focus on open source software and a remote-first work environment
- The EMEA market may present unique challenges and opportunities compared to other regions
- Canonical's small size and remote-first culture may offer more opportunities for growth and impact compared to larger, more traditional companies
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company and the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new IoT product launch in the EMEA region
- Planning and executing a webinar series to raise awareness of Canonical's cloud infrastructure solutions
- Collaborating with the sales team to create targeted messaging and content for a key enterprise customer
ASSUMPTION: The specific projects and campaigns may vary depending on the team and the product.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Canonical?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What opportunities are there for growth and development within the marketing team or the company as a whole?
- How does Canonical support work-life balance for remote employees?
ASSUMPTION: The interview process may provide an opportunity to assess the company culture and work environment, as well as the fit between the role and the candidate's skills and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Canonical job board
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
- Follow up with the hiring manager within 7 days of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
