Solutions Marketing Manager (Devices)

📌 Core Information

🔹 Job Title: Solutions Marketing Manager (Devices)

🔹 Company: ResMed

🔹 Location: US Field Non-Sales (Remote Workforce)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies for ResMed's devices portfolio
• Collaborating with cross-functional teams to create effective marketing activities and ensure sales enablement
• Driving customer engagement and improving patient sleep and breathing health
• Analyzing market trends and competitor activities to identify growth opportunities

ASSUMPTION: This role requires a strong understanding of the healthcare industry and a proven track record in B2B marketing to succeed.

📋 Key Responsibilities

✅ Developing and executing comprehensive, evidence-based NPI marketing strategies to promote ResMed's device ecosystem

✅ Translating complex clinical data into compelling messaging frameworks that resonate with healthcare provider audiences

✅ Acquiring deep knowledge of customers' challenges, industry, and use cases, and communicating the benefits and value proposition clearly and compellingly

✅ Adapting and translating global GTM strategies for North American markets, tailoring for market and sales channel dynamics while considering unique customer segmentation approaches

✅ Leading the creation of effective NPI marketing activities in collaboration with ABM, Integrated and Consumer Marketing teams

✅ Supporting the sales enablement strategy and execution, ensuring launch readiness and success

✅ Establishing key performance indicators for ResMed's devices portfolio and relentlessly measuring against performance and success, adjusting marketing strategy as necessary

✅ Collaborating with Marketing, Product and Sales teams to create compelling content, marketing resources, and promotional campaigns

✅ Managing the marketing budget for ResMed's devices portfolio and ensuring effective allocation of resources for maximum ROI

✅ Analyzing market trends and competitor activities to identify opportunities for growth and differentiation

ASSUMPTION: This role requires strong project management skills, a data-driven mindset, and the ability to manage multiple projects simultaneously and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience: 5+ years of experience in B2B Marketing, preferably in the healthcare or digital health industry.

Required Skills:

• Proven track record of developing and executing successful product marketing campaigns
• Strong knowledge of digital marketing tools and platforms (Google Analytics, HubSpot, social media ad platforms, etc.)
• Excellent written and verbal communication skills
• Strong project management skills
• Data-driven mindset with strong analytical and problem-solving skills
• Experience in healthcare/clinical marketing is highly preferred

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with CRM systems
• Knowledge of the medical device industry

ASSUMPTION: Candidates with a background in healthcare marketing or clinical marketing will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $113,000 - $169,000 USD per year

Benefits:

• Comprehensive Medical, Vision, Dental, and Life Insurance
• AD&D Insurance
• Short-term and Long-term Disability Insurance
• Sleep Care Management
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Commuter Benefits
• 401(k)
• Employee Stock Purchase Plan (ESPP)
• Employee Assistance Program (EAP)
• Tuition Assistance
• Flexible Time Off (FTO) or Paid Time Off (PTO)
• Paid Parental Leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on market research and internal equity considerations. Actual compensation may vary based on individual qualifications and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 5,001-10,000 employees

Founded: 1989 (privately held)

Company Description:

• ResMed is a global leader in developing, manufacturing, and distributing medical devices and cloud-based software solutions to improve patient outcomes in sleep apnea, COPD, and other respiratory conditions
• The company's mission is to improve the lives of millions of people around the world by helping them live happier, healthier lives through innovative sleep and respiratory solutions
• ResMed operates in more than 140 countries and has over 8,300 employees worldwide

Company Specialties:

• Sleep apnea
• COPD
• Out-of-hospital care
• Home medical equipment
• durable medical equipment
• SaaS
• CPAP
• remote monitoring
• patient engagement
• Sleep
• Respiratory care
• medical devices
• health IT
• digital health
• medical software
• portable oxygen
• ventilation
• interoperability
• and medical technology

Company Website: www.resmed.com

ASSUMPTION: ResMed's extensive global presence and focus on improving patient outcomes make it an attractive employer for marketing professionals seeking to make a significant impact in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Senior Director of Marketing for Devices

Work Arrangement: Remote OK, with the possibility of occasional on-site meetings or events

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within ResMed's Devices division
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• Chance to collaborate with cross-functional teams and develop a broad skill set

ASSUMPTION: This role offers significant growth potential for marketing professionals looking to advance their careers in the healthcare industry.

🌍 Location & Work Environment

Office Type: Remote (with occasional on-site meetings or events)

Office Location(s): US Field Non-Sales (Remote Workforce)

Geographic Context:

• The United States has a diverse and dynamic healthcare market, with a strong focus on innovation and technology
• ResMed's remote work arrangement allows for greater flexibility and work-life balance
• The company's global presence provides opportunities for international collaboration and exposure

Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime or flexible hours to accommodate project demands

ASSUMPTION: The remote work arrangement and global presence of ResMed make this an attractive opportunity for marketing professionals seeking flexibility and international exposure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and potential team members
• Final interview with the Senior Director of Marketing for Devices
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Project management and organizational skills
• Communication and presentation skills
• Industry knowledge and market segmentation
• Data analysis and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with marketing automation tools and CRM systems
• Demonstrate your understanding of the medical device industry and ResMed's products
• Showcase your ability to manage multiple projects simultaneously and meet tight deadlines

ATS Keywords: B2B Marketing, Product Marketing, Digital Marketing, Project Management, Analytical Skills, Communication Skills, Healthcare Marketing, Market Segmentation, Sales Enablement, Content Creation, Campaign Execution, Performance Measurement, Budget Management, Competitive Analysis, Clinical Insights, Customer Engagement

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing experience and skills, as well as their understanding of the medical device industry and ResMed's products.

🛠️ Tools & Technologies

• Google Analytics
• HubSpot
• Social media ad platforms (e.g., LinkedIn, Facebook, Twitter)
• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with marketing automation tools and CRM systems will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Accountable
• Committed to excellence

Work Style:

• Dynamic and fast-paced
• Performance-driven
• Collaborative and team-oriented
• Focused on continuous improvement
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you committed to delivering high-quality results and driving performance?
• Do you enjoy working collaboratively with cross-functional teams?
• Are you passionate about improving patient outcomes and making a positive impact on people's lives?

ASSUMPTION: Applicants should assess their fit with ResMed's company values and work style to ensure a successful and fulfilling career.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Keeping up with the fast-paced nature of the healthcare industry and ResMed's growth
• Balancing remote work and maintaining effective communication with team members and stakeholders
• Navigating the complexities of the medical device industry and regulatory environment

ASSUMPTION: Applicants should be prepared to manage multiple projects, work effectively in a remote environment, and navigate the complexities of the medical device industry.

📈 Similar Roles Comparison

• This role is similar to other product marketing or solutions marketing positions in the healthcare or medical device industry
• However, ResMed's focus on improving patient outcomes and innovative sleep and respiratory solutions sets it apart from other companies in the industry
• Career progression in this role may lead to senior marketing roles or management positions within ResMed's Devices division

ASSUMPTION: Applicants should consider the unique aspects of this role and ResMed's focus on improving patient outcomes when comparing it to similar roles in the industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new CPAP device launch
• Creating compelling content and messaging frameworks that resonate with healthcare provider audiences
• Collaborating with cross-functional teams to create effective marketing activities and ensure sales enablement for product launches
• Analyzing market trends and competitor activities to identify opportunities for growth and differentiation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for ResMed's Devices division?
• What opportunities are there for growth and professional development within the company?
• How does ResMed support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These key questions will help applicants better understand the role, the company, and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and skills-based interview questions focused on marketing strategy, project management, communication, and industry knowledge
• Research ResMed's products, industry, and company culture to demonstrate your enthusiasm and understanding
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.