📌 Core Information
🔹 Job Title: Solutions Marketing Manager (Digital)
🔹 Company: ResMed
🔹 Location: US Field Non-Sales (Remote Workforce)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market (GTM) strategies for ResMed's digital portfolio
- Collaborating with cross-functional teams to create compelling content and marketing resources
- Measuring and optimizing marketing performance against established KPIs
- Managing marketing budgets and ensuring effective allocation of resources
- Staying up-to-date with digital marketing trends and best practices
ASSUMPTION: This role requires a strong understanding of digital marketing, project management, and healthcare industry trends to succeed.
📋 Key Responsibilities
✅ Acquire deep knowledge of customers' challenges, industry, and use cases to communicate benefits and value proposition clearly and compellingly
✅ Adapt and translate global GTM strategies for North American markets, tailoring for market and sales channel dynamics
✅ Develop and implement comprehensive marketing strategies to promote ResMed's device ecosystem of products and services
✅ Lead the creation of compelling NPI marketing activities in collaboration with ABM, Integrated and Consumer Marketing teams
✅ Support the sales enablement strategy and execution, ensuring launch readiness and success
✅ Establish key performance indicators for the digital portfolio and relentlessly measure against performance and success, adjusting marketing strategy as necessary
✅ Collaborate with Marketing, Product, and Sales teams to create compelling content, marketing resources, and promotional campaigns
✅ Manage the marketing budget for the digital portfolio and ensure effective allocation of resources for maximum ROI
✅ Stay up-to-date with the latest trends in digital healthcare and digital marketing best practices
✅ Analyze market trends and competitor activities to identify opportunities for growth and differentiation
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 5+ years of experience in Marketing, preferably in the healthcare or digital health industry
Required Skills:
- Proven track record of developing and executing successful product marketing campaigns
- Strong knowledge of digital marketing tools and platforms (Google Analytics, HubSpot, social media ad platforms, etc.)
- Excellent written and verbal communication skills, with the ability to convey complex information clearly and concisely
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Data-driven mindset with strong analytical and problem-solving skills
Preferred Skills:
- Experience in healthcare or digital health marketing
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results in a fast-paced environment will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $113,000 - $169,000 USD per year
Benefits:
- Comprehensive Medical, Vision, and Dental Insurance
- Life Insurance and AD&D Insurance
- Short-term and Long-term Disability Insurance
- Sleep Care Management
- Health Savings Account (HSA) and Flexible Spending Account (FSA)
- Commuter Benefits
- 401(k) and Employee Stock Purchase Plan (ESPP)
- Employee Assistance Program (EAP)
- Tuition Assistance
- Flexible Time Off (FTO) or Paid Time Off (PTO) depending on employment status
- Paid Parental Leave
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is based on industry standards for a Solutions Marketing Manager role in the United States. Actual compensation may vary based on individual qualifications, work experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, specifically focused on sleep and respiratory care
Company Size: 5,001-10,000 employees, offering a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1989, with a rich history in innovating sleep and respiratory care solutions
Company Description:
- ResMed is a global leader in developing, manufacturing, and distributing medical devices and cloud-based software solutions for treating and managing sleep apnea, COPD, and other chronic diseases
- The company's mission is to improve the lives of millions of people around the world by providing innovative solutions that help them live happier, healthier lives
- ResMed operates in more than 140 countries and has a strong commitment to research and development, ensuring that its products remain at the forefront of the industry
Company Specialties:
- Sleep apnea treatment and management
- COPD management
- Out-of-hospital care and home medical equipment
- SaaS and digital health solutions
- Medical software and remote monitoring
Company Website: https://www.resmed.com
ASSUMPTION: ResMed's extensive global presence and commitment to innovation make it an attractive employer for marketing professionals seeking to make a significant impact in the healthcare industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Director of Solutions Marketing and works closely with cross-functional teams, including Product, Sales, and other Marketing teams
Work Arrangement: Remote OK, with the flexibility to work from home or any ResMed office location
Growth Opportunities:
- Advancement within the marketing department, such as moving into a senior or management role
- Expansion into other areas of the business, such as product management or sales
- International assignments, as ResMed has operations in more than 140 countries
ASSUMPTION: The Solutions Marketing Manager role offers a unique opportunity to gain valuable experience in digital marketing, product marketing, and cross-functional team collaboration, setting the stage for a successful career in the healthcare industry.
🌍 Location & Work Environment
Office Type: Remote OK, with the option to work from home or any ResMed office location
Office Location(s): US Field Non-Sales (Remote Workforce)
Geographic Context:
- The United States offers a large and diverse market for sleep and respiratory care solutions
- ResMed's remote work arrangement allows for greater flexibility and work-life balance
- The company's global presence provides opportunities for international travel and collaboration
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including flexible time off (FTO) or paid time off (PTO) depending on employment status
ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for marketing professionals seeking a balance between work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Director of Solutions Marketing
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Cross-functional team collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with ResMed's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Be prepared to discuss your understanding of the sleep and respiratory care industries, as well as your familiarity with ResMed's products and services
- Showcase your ability to think strategically and develop innovative marketing campaigns
ATS Keywords: Digital Marketing, Product Marketing, Go-To-Market Strategy, Cross-Functional Team Collaboration, Healthcare Industry, Sleep Apnea, COPD, ResMed
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, strategic thinking, and cultural fit with ResMed's values and mission.
🛠️ Tools & Technologies
- Google Analytics
- HubSpot
- Social media ad platforms (e.g., Facebook Ads, LinkedIn Ads)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Solutions Marketing Manager will be expected to have a strong working knowledge of digital marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-driven: We put patients at the center of everything we do
- Innovative: We continuously seek new ways to improve and make a difference
- Collaborative: We work together to achieve our goals and celebrate our successes
- Accountable: We take responsibility for our actions and deliver on our commitments
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Data-driven and analytical, with a focus on measuring and optimizing marketing performance
Self-Assessment Questions:
- Do you have a strong understanding of the healthcare industry and a passion for improving the lives of patients with sleep and respiratory disorders?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams to drive results?
- Do you have a data-driven mindset and a strong analytical skill set, with the ability to measure and optimize marketing performance?
ASSUMPTION: Candidates who are passionate about improving the lives of patients, thrive in a fast-paced and collaborative work environment, and possess strong analytical skills will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Keeping up with the latest trends in digital marketing and the healthcare industry
- Balancing the need for strategic thinking with the day-to-day demands of marketing execution
- Navigating a large and complex organization, with a focus on building effective cross-functional relationships
ASSUMPTION: The Solutions Marketing Manager role presents both exciting opportunities and unique challenges, requiring a strong work ethic, exceptional organizational skills, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other marketing roles in the healthcare industry, this position offers a unique focus on digital marketing and go-to-market strategy for a global leader in sleep and respiratory care
- ResMed's extensive global presence and commitment to innovation make this role an attractive option for marketing professionals seeking to make a significant impact in the industry
- Career progression in this role may involve moving into a senior or management position within the marketing department or expanding into other areas of the business, such as product management or sales
ASSUMPTION: The Solutions Marketing Manager role at ResMed offers a unique combination of digital marketing expertise, strategic thinking, and cross-functional team collaboration, setting the stage for a successful career in the healthcare industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new digital health product, including market segmentation, messaging, and launch planning
- Creating a comprehensive marketing campaign to promote ResMed's device ecosystem, including content creation, promotional materials, and event planning
- Conducting market research and competitive analysis to identify opportunities for growth and differentiation in the digital health space
ASSUMPTION: The Solutions Marketing Manager will be involved in a wide range of projects, requiring strong analytical skills, strategic thinking, and the ability to work effectively in a cross-functional team environment.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for a new digital health product at ResMed?
- How does the Solutions Marketing team collaborate with other departments, such as Product and Sales, to ensure launch readiness and success?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and optimized?
- How does ResMed support the professional development and growth of its marketing team members?
- What is the work-life balance like for a Solutions Marketing Manager at ResMed, and how is it supported by the company?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will not only help you better understand the role and the company but also demonstrate your interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for the interview by researching ResMed's products, services, and industry trends, as well as your own digital marketing expertise and career goals
- Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
