📌 Core Information
🔹 Job Title: Solutions Marketing Manager
🔹 Company: Softchoice
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Defining and communicating strategic narratives for Softchoice’s portfolios and value propositions
- Collaborating with cross-functional teams to develop and execute go-to-market strategies and marketing activities
- Working closely with Softchoice’s Software Asset Management (SAM) leadership and solutions team
- Creating compelling value propositions and key differentiators for Softchoice’s SAM service portfolio
- Building messaging frameworks and sales materials to support marketing activities
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive marketing initiatives.
📋 Key Responsibilities
✅ Identify Softchoice’s SAM priorities in partnership with the SAM leadership and solutions and product team
✅ Define the strategy by which the portfolio is effectively positioned in the market
✅ Develop an internal and external go-to-market strategy aligned to Softchoice’s SAM priorities, including message development, content creation, sales enablement, and campaign planning and execution
✅ Conduct market research and work closely with subject matter experts to define compelling value propositions and key differentiators for Softchoice’s SAM service portfolio
✅ Build messaging frameworks for all priority solutions designed to inform the development of internal and external facing content
✅ Lead the development of sales materials such as data sheets, customer presentations, call scripts, email templates, explainer videos, and more
✅ Prioritize and plan the marketing activities surrounding the launch of new SAM services
✅ Collaborate on SAM brand awareness and lead generation campaigns, working closely with demand generation, partner category, and brand communications teams
✅ Leverage SAM solutions performance data to inform and prioritize marketing activities that drive portfolio growth
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on content creation to drive marketing success for Softchoice’s SAM services.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 8+ years of experience in marketing communications within the B2B technology space
Required Skills:
- Deep understanding of Software Asset Management (SAM), customer needs, trends, and competitive dynamics
- Strong experience creating positioning statements and messaging frameworks
- Excellent written and verbal communication skills
- Exceptional relationship building skills and ability to work cross-functionally
- Creative thinking and strong presentation capabilities
- Ability to write in distinctive styles for a range of audiences
- Deep understanding of messaging and content aligned to each stage of the buyer’s journey
- Strong project management skills
Preferred Skills:
- Experience working with Microsoft Azure or other cloud platforms
- Fluency in French
ASSUMPTION: Candidates should have a strong background in B2B technology marketing, with a focus on Software Asset Management, and excellent communication skills to succeed in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a senior marketing role in Toronto)
Benefits:
- Competitive perks starting on day one
- Career development opportunities
- Flexible work environment
Working Hours: Full-time, typically 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Toronto, with benefits and working hours subject to Softchoice’s standard policies.
📌 Applicant Insights
🔍 Company Context
Industry: Softchoice operates in the IT Services and IT Consulting industry, focusing on software and cloud-focused solutions to help organizations be agile, innovative, and secure.
Company Size: Softchoice is a mid-sized company with approximately 2,730 employees globally, offering a collaborative and high-performing work environment.
Founded: Softchoice was founded in 1989 and has consistently been recognized as a Great Place to Work® in Canada for the past 19 years.
Company Description:
- Softchoice is a software and cloud-focused IT solutions provider that equips people to be engaged, connected, and creative at work, and organizations to be agile, innovative, and secure.
- The company delivers AI-powered cloud and digital workplace solutions through its mission to unleash the potential in people and technology to unlock value for customers.
- Softchoice has a highly engaged, high-performing team that is welcoming, inclusive, and diverse in thought and experience, and is certified as a Great Place to Work® in Canada and the United States.
Company Specialties:
- Microsoft EA
- Asset Management
- IBM Power Systems
- Storage (BURA)
- De-duplication
- Workload Consolidation
- Cloud Computing
- Cisco
- SaaS
- People Development
- Unified Communications & Collaboration
- BYOD
- Managed Services
- and cloud
Company Website: http://www.softchoice.com/
ASSUMPTION: Softchoice’s focus on employee engagement, innovation, and customer success makes it an attractive place to work for professionals seeking a dynamic and collaborative environment.
📊 Role Analysis
Career Level: This role is at the senior manager level, reporting to the Senior Manager of Solutions Marketing.
Reporting Structure: The Solutions Marketing Manager will collaborate closely with Softchoice’s Software Asset Management (SAM) leadership and solutions team, as well as cross-functional teams such as content creation, demand generation, and sales enablement.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work, offering flexibility to balance work and personal life.
Growth Opportunities:
- Potential career progression into a leadership role within the Solutions Marketing team or other departments
- Opportunities to work on high-impact projects and drive marketing strategies for Softchoice’s SAM services
- Access to professional development resources and training to enhance skills and advance career growth
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, technology, and customer success, with ample room for professional growth and development.
🌍 Location & Work Environment
Office Type: Softchoice’s Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 173 Dufferin Street, Suite 200, Toronto, Ontario M6K3H7, CA
Geographic Context:
- Toronto is the capital of the province of Ontario and the most populous city in Canada, with a diverse and multicultural population
- The city offers a vibrant tech industry, with numerous startups, established tech companies, and IT consulting firms
- Toronto has a humid continental climate, with warm summers and cold winters, and is known for its four distinct seasons
Work Schedule: The Solutions Marketing Manager will work a full-time schedule, typically 40 hours per week, with flexible work arrangements available to accommodate personal needs.
ASSUMPTION: Toronto’s dynamic tech industry, diverse culture, and vibrant urban environment make it an attractive location for professionals seeking a stimulating and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Softchoice careers portal
- Phone or video screening with the hiring manager or a member of the HR team
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Final round interviews with senior leadership, followed by a decision
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Cultural fit and alignment with Softchoice’s values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Softchoice’s company culture and mission to demonstrate your fit and enthusiasm for the role
- Practice your presentation skills by preparing a short presentation on a relevant marketing topic or project
ATS Keywords: Marketing Communications, B2B Technology, Software Asset Management, Positioning Statements, Messaging Frameworks, Written Communication, Verbal Communication, Relationship Building, Creative Thinking, Project Management
ASSUMPTION: Softchoice’s interview process is designed to assess candidates’ strategic thinking, communication skills, and cultural fit, with a focus on real-world scenarios and problem-solving challenges.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant marketing, project management, and design tools is essential for success in this role, with specific tools and platforms subject to Softchoice’s standard practices.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Put customers at the center of everything we do
- Inclusive: Foster an inclusive environment where everyone can bring their authentic selves to work
- Collaborative: Work together to achieve our goals and drive success for our customers and each other
- Innovative: Embrace continuous learning and improvement to stay ahead of the curve
- High-performing: Strive for excellence in all that we do
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Agile and adaptable, with a willingness to pivot and adjust strategies as needed
- Data-driven and analytical, with a strong focus on performance metrics and continuous improvement
- Creative and innovative, with a passion for driving marketing strategies and campaigns
Self-Assessment Questions:
- How do you align with Softchoice’s customer-centric value, and can you provide an example of a time when you put customers at the center of your marketing efforts?
- How do you foster an inclusive environment, and can you share an experience where you promoted diversity and inclusion in a marketing context?
- How do you approach creative thinking and innovation in your marketing strategies, and can you describe a successful campaign you’ve developed and executed?
ASSUMPTION: Softchoice values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and high performance, making it essential for candidates to align with these core values and work styles.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously, requiring strong time management and organizational skills
- Working with cross-functional teams and stakeholders, necessitating excellent communication and collaboration skills
- Keeping up-to-date with industry trends and best practices in marketing communications and Software Asset Management
- Adapting to a hybrid work environment, balancing on-site and remote work effectively
- Meeting tight deadlines and performance metrics, requiring a strong focus on results and continuous improvement
ASSUMPTION: This role presents unique challenges that require strong time management, communication, and adaptability skills, as well as a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on Software Asset Management, requiring a deep understanding of SAM trends, customer needs, and competitive dynamics
- Compared to other senior marketing roles, this position offers a unique opportunity to work closely with Softchoice’s SAM leadership and solutions team, driving marketing strategies and activities for the company’s SAM services
- Career progression in this role may lead to leadership positions within the Solutions Marketing team or other departments, offering diverse growth opportunities
ASSUMPTION: This role is distinct from other marketing positions due to its focus on Software Asset Management and the unique opportunity to collaborate with Softchoice’s SAM leadership and solutions team.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new SAM service, including message development, content creation, sales enablement, and campaign planning and execution
- Creating a messaging framework for Softchoice’s SAM service portfolio, informing the development of internal and external facing content
- Leading the development of sales materials such as data sheets, customer presentations, call scripts, email templates, explainer videos, and more, to support marketing activities
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the Solutions Marketing Manager role, requiring a mix of strategic planning, cross-functional collaboration, and content creation to drive marketing success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Solutions Marketing team and Softchoice’s SAM leadership and solutions team?
- How does Softchoice support the professional development and growth of its marketing team members?
- What are the key priorities for the Solutions Marketing team in the next 12-24 months, and how does this role contribute to achieving those objectives?
- How does Softchoice measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company’s approach to work-life balance, and how does this role accommodate flexible work arrangements?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Softchoice’s company culture and mission to demonstrate your fit and enthusiasm for the role
- Practice your presentation skills by preparing a short presentation on a relevant marketing topic or project
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
