SOME & SEM Specialist

📌 Core Information

🔹 Job Title: SOME & SEM Specialist

🔹 Company: dentsu Mexico

🔹 Location: Ciudad Benito Juárez, Nuevo León, Mexico

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and monitoring digital advertising campaigns across various platforms
• Optimizing campaign budgets and metrics to improve KPIs
• Creating and sharing insightful reports to drive data-driven decisions
• Consulting with planning teams to provide creative and audience recommendations
• Staying updated with new technologies and methodologies to enhance media buying efficiency

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and a proactive approach to continuous learning and improvement.

📋 Key Responsibilities

✅ Developing, implementing, and monitoring digital advertising campaigns on platforms such as Facebook, Google Ads, and Twitter

✅ Ensuring timely (within 48 hours) implementation of digital campaigns

✅ Monitoring and optimizing digital advertising budgets across various platforms, focusing on metrics like CPC, CPV, CTR, VTR, and CPA

✅ Creating, updating, and distributing reports on campaign performance, with a focus on data interpretation and insight sharing

✅ Delivering reports on time and with relevant data and insights

✅ Exploring and adopting new technologies and methodologies to improve media buying efficiency

✅ Presenting cases of success, conducting A/B tests, and formulating hypotheses

✅ Providing consultancy to planning teams on creative, audience, and form recommendations

✅ Actively participating in the creation of digital plans

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work well under pressure to meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communication, or a related field

Experience: Minimum of 2 years of experience in digital marketing and paid advertising across different business verticals

Required Skills:

• Advanced proficiency in digital marketing and advertising platforms (Facebook Ads, Google Ads, Twitter Ads)
• Strong data interpretation and reporting skills
• Excellent communication and presentation skills in Spanish
• Ability to work independently and in a team environment
• Proficient in using tools and technologies for media buying and audience measurement

Preferred Skills:

• Certifications in digital marketing or advertising platforms
• Fluency in English
• Experience with A/B testing and data analysis tools

ASSUMPTION: Candidates with a strong academic background in marketing or a related field and relevant work experience will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is approximately MXN 40,000 - 60,000 per month, based on industry standards for a mid-level digital marketing specialist in Mexico. Final compensation will be determined based on the candidate's qualifications and experience.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for remote work as needed

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry

Company Size: dentsu is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration

Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry

Company Description:

• dentsu offers a wide range of advertising and marketing services, including media planning, media buying, creative, and innovation
• The company is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
• dentsu fosters a collaborative and innovative work environment, designed for what's next in the industry

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: dentsu.com

ASSUMPTION: Working at dentsu offers candidates the opportunity to gain experience in a large, global organization with a strong reputation in the advertising industry.

📊 Role Analysis

Career Level: This role is suited for a mid-level digital marketing specialist with 2-5 years of experience in the field

Reporting Structure: The SOME & SEM Specialist will report directly to the Digital Marketing Manager

Work Arrangement: This is an on-site position, with flexibility for remote work as needed

Growth Opportunities:

• Advancement to a senior role within the digital marketing team
• Expansion into other areas of the business, such as creative or account management
• Opportunities to work on international campaigns and collaborate with global teams

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing.

🌍 Location & Work Environment

Office Type: The dentsu Mexico office is a modern, collaborative workspace designed to foster creativity and innovation

Office Location(s): Ciudad Benito Juárez, Nuevo León, Mexico

Geographic Context:

• Ciudad Benito Juárez is a bustling city in northern Mexico, offering a mix of urban and cultural experiences
• The city is home to a diverse range of industries, including advertising, technology, and finance
• Ciudad Benito Juárez offers a competitive job market, with many opportunities for professional growth and development

Work Schedule: The work schedule for this role is Monday to Friday, from 9:00 AM to 6:00 PM, with flexibility for remote work as needed

ASSUMPTION: Working in Ciudad Benito Juárez offers candidates the opportunity to live and work in a dynamic, multicultural environment with a strong job market.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the digital marketing team

Key Assessment Areas:

• Digital marketing expertise and knowledge
• Data interpretation and reporting skills
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of successful digital advertising campaigns you've worked on, focusing on metrics and results
• Demonstrate your understanding of the dentsu brand and its commitment to sustainable growth

ATS Keywords: Digital Marketing, Campaign Management, Data Interpretation, Budget Optimization, Social Media Advertising, Google Ads, Facebook Ads, Twitter Ads, A/B Testing, Creative Consultation, Audience Targeting, Reporting, KPI Improvement, New Technologies, Media Buying, Marketing Strategy

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the digital marketing team.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• Twitter Ads
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Diversity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with others and contributing to a team's success?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: Candidates who are a strong cultural fit for dentsu will be self-motivated, results-driven, and comfortable working in a collaborative, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple campaigns and tight deadlines
• Keeping up with the latest trends and best practices in digital marketing
• Working effectively with cross-functional teams and stakeholders
• Adapting to a dynamic and sometimes unpredictable work environment

ASSUMPTION: These challenges can be overcome by strong organizational skills, a proactive approach to learning, and a willingness to adapt and collaborate.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on campaign implementation and optimization
• In the advertising services industry, this role is competitive and offers opportunities for career growth and development
• Career paths for this role may include advancement to senior digital marketing positions or expansion into other areas of the business

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, making it an attractive choice for digital marketing professionals looking to grow their careers.

📝 Sample Projects

• Developing and implementing a successful social media advertising campaign for a client in the retail industry
• Optimizing a Google Ads campaign to improve CTR and reduce CPC for a client in the finance sector
• Creating a comprehensive report on the performance of a client's digital advertising campaigns, with a focus on data interpretation and insightful recommendations

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities associated with this role and provide insight into the skills and knowledge required for success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall digital marketing strategy?
• How does dentsu support the professional growth and development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does dentsu approach sustainability and its commitment to sustainable growth?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role and the company, and can help candidates make informed decisions about their career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of successful digital advertising campaigns you've worked on, focusing on metrics and results
• Demonstrate your understanding of the dentsu brand and its commitment to sustainable growth
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.