📌 Core Information
🔹 Job Title: Spanish Content Strategy Lead
🔹 Company: Headout
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing & Localization
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies for Spanish markets
- Creating engaging UX and marketing copy in Spanish
- Optimizing content for SEO and improving organic traffic
- Analyzing user behavior trends and performance data
- Collaborating cross-functionally with product, design, and marketing teams
ASSUMPTION: This role requires a strong understanding of Spanish culture and language nuances to create effective localized content.
📋 Key Responsibilities
✅ Own the strategy for localized Spanish content, ensuring impactful, culturally relevant, and optimized user experience
✅ Craft engaging UX and marketing copy in Spanish that aligns with brand voice and enhances usability
✅ Conduct audits and optimize localized content for SEO to improve organic traffic and rankings
✅ Analyze user behavior trends and performance data to refine content and marketing strategies
✅ Implement A/B testing, evaluate performance, and iterate based on data-driven insights to improve conversion and engagement
✅ Work closely with product, design, and marketing teams to integrate localization efforts seamlessly and enhance efficiency
✅ Develop a strategic roadmap to drive growth and user retention
ASSUMPTION: The role may require occasional collaboration with teams in different time zones, as Headout has global offices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in marketing translation, localization, or UX writing
Required Skills:
- Native Spanish speaker with excellent English speaking and writing skills
- Expertise in translation/localization tools and CAT tools
- Data-driven mindset with experience analyzing content performance metrics
- SEO and performance marketing knowledge
- Strong project management skills
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with Looker, Mixpanel, or similar tools
- Familiarity with design localization workflows
ASSUMPTION: While not explicitly stated, a background in marketing or a related field is likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Headout operates in the technology and internet industry, focusing on real-life experiences and bookings.
Company Size: Headout has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Headout was founded in 2015 and has since grown to serve millions of guests across the globe.
Company Description:
- Headout is home to the world’s best real-life experiences, from expert-led tours to incredible landmarks, activities, events, and everything in between.
- Their mission is to inspire people to get up and close with the world we live in by building the most seamless and affordable booking platform.
- Headout has raised $60M+ from top-tier investors and is headquartered in New York with 9 global offices.
Company Specialties:
- Real-life experiences
- Tourism and activities
- Event booking
- Localization and translation
Company Website: https://www.headout.com
ASSUMPTION: Headout's focus on real-life experiences and global expansion makes this role an excellent opportunity for someone interested in international marketing and localization.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports to the Senior Manager of the Localization Team.
Work Arrangement: Remote OK, with flexibility for remote work and occasional collaboration with global teams.
Growth Opportunities:
- Potential to grow within the Localization Team or explore other opportunities within Headout's global offices.
- Chance to develop skills in content strategy, SEO, and cross-functional collaboration.
ASSUMPTION: Given Headout's growth and expansion, there may be opportunities for career progression as the company continues to expand its localization efforts.
🌍 Location & Work Environment
Office Type: Headout has a hybrid work environment, with offices in multiple global locations and remote work options.
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry.
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities.
- Berlin has a well-connected public transportation system, making it easy to commute to work.
Work Schedule: Full-time (40 hours/week), with flexibility for remote work and occasional collaboration with global teams.
ASSUMPTION: While the role is remote-friendly, occasional travel to Headout's global offices may be required for team meetings and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Spanish language proficiency
- Content strategy and creation skills
- SEO knowledge and data-driven mindset
- Project management and collaboration skills
Application Tips:
- Highlight relevant experience in marketing translation, localization, or UX writing.
- Demonstrate a strong understanding of Spanish culture and language nuances.
- Showcase your data-driven approach to content strategy and optimization.
ATS Keywords: Spanish localization, content strategy, SEO, UX writing, marketing translation, data analysis, project management
ASSUMPTION: Headout uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Translation/localization tools (e.g., SDL Trados, MemoQ)
- CAT tools (e.g., SmartCAT, MemoQ)
- SEO tools (e.g., SEMrush, Ahrefs)
- Data analysis tools (e.g., Looker, Mixpanel)
ASSUMPTION: Familiarity with industry-standard tools and technologies will be beneficial for this role, but specific tool proficiency may not be required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Collaborative and cross-functional
Self-Assessment Questions:
- How do you ensure that your content is culturally relevant and engaging for Spanish-speaking audiences?
- Can you describe a time when you optimized content for SEO and improved organic traffic?
- How do you approach collaborating with global teams and managing projects remotely?
ASSUMPTION: Headout values candidates who align with their customer-centric, data-driven, and collaborative work culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a remote work environment and collaborating with global teams
- Keeping up with the latest trends and best practices in content strategy and SEO
- Occasional travel to Headout's global offices for team meetings and collaboration
ASSUMPTION: These potential challenges require strong project management skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on Spanish content strategy and localization.
- Headout's global presence and focus on real-life experiences provide unique opportunities for international marketing and localization.
- Career progression may involve exploring other opportunities within Headout's global offices or specializing in content strategy and optimization.
ASSUMPTION: This role offers a unique blend of marketing, localization, and content strategy expertise, with opportunities for growth and specialization within Headout's global organization.
📝 Sample Projects
- Developing a content strategy for a new Spanish-language marketing campaign
- Optimizing existing Spanish-language content for SEO and improving organic traffic
- Collaborating with global teams to localize content for multiple Spanish-speaking markets
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Spanish Content Strategy Lead role at Headout.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Localization Team?
- How does Headout approach A/B testing and data-driven decision-making in content strategy?
- What opportunities are there for professional development and growth within the Localization Team and Headout as a whole?
- How does Headout support work-life balance for remote employees?
- Can you provide an example of a successful content strategy implemented by the Localization Team?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding Headout's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Headout Careers page
- Tailor your resume and cover letter to highlight your relevant experience in marketing translation, localization, or UX writing.
- Prepare a portfolio or examples of your Spanish-language content strategy and optimization work.
- Follow up with the hiring manager after one week if you haven't heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
