Spanish/Portuguese Content Writer

📌 Core Information

🔹 Job Title: Spanish/Portuguese Content Writer

🔹 Company: Flutter International

🔹 Location: San Ġiljan, Malta or Ciudad de Ceuta, Spain

🔹 Job Type: Hybrid (Malta) / On-site (Ceuta)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Ceuta) / Hybrid (Malta)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging, culturally relevant content in Spanish and Portuguese for various marketing channels
• Supporting customer journey mapping and campaign development
• Collaborating with cross-functional teams to ensure content aligns with business goals
• Optimizing content for SEO and customer engagement

ASSUMPTION: This role requires a strong focus on customer marketing and a deep understanding of customer journeys to create compelling, engaging content that resonates with target audiences.

📋 Key Responsibilities

✅ Develop high-quality, customer-centric written content in Spanish and Portuguese for various marketing channels, including email, push, banners, websites, landing pages, product, and more

✅ Support the creation of targeted content that speaks to customers at different stages of their journey, from awareness through to online play and retention

✅ Maintain consistency in messaging, ensuring that all content reflects the PokerStars Spain Tone of Voice and adapts to the customer segment and recent insights available

✅ Work closely with the Spanish Marketing Team, Customer Marketing Squad, Brand Team, and Localisation Team, as well as wider organization teams, to develop content plans and ensure alignment with overall marketing activities and business goals

✅ Contribute to the creation of SEO content for Spain, following best practices to improve content visibility in search engines and ensure high engagement across digital platforms

✅ Ensure that content resonates with the regional diversity of Spanish and Portuguese-speaking audiences and with the audience segmentation you are communicating to

✅ Utilize customer insights, feedback, and data analytics to continuously refine content and make data-driven decisions to improve customer engagement and retention

✅ Assist in the development of customer-centric customer marketing campaigns, providing relevant content for promotions, new products, and seasonal marketing initiatives

✅ Track the success of communications, monitor key metrics, and adjust plans based on performance data

ASSUMPTION: The role requires a mix of content writing skills, marketing knowledge, customer marketing knowledge, and an understanding of customer behavior to create engaging and effective content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: Proven experience in content writing, with a focus on customer marketing. Experience in writing poker and/or casino content is highly beneficial

Required Skills:

• Native or near-native proficiency in Spanish and Portuguese with exceptional writing, grammar, and proofreading skills
• Fluency in English
• Strong understanding of customer personas, buyer behaviors, and the customer journey
• Creative, with the ability to develop fresh and engaging content that resonates with target audiences
• Attention to detail, with a focus on producing error-free and high-quality content
• Strong organizational skills, with the ability to manage multiple projects and meet deadlines

Preferred Skills:

• Familiarity with SEO principles and content optimization techniques
• Knowledge of content management systems (CMS), ContentStack, Adobe, Optimove, and workflow tool Jira

ASSUMPTION: While not explicitly stated, a strong understanding of the poker and casino industry, as well as relevant marketing trends, would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Malta) / €25,000 - €35,000 per year (Ceuta) - Based on industry standards for a mid-level content writer with 2-5 years of experience in the gaming industry

Benefits:

• Discretionary annual performance bonus
• 30 days paid leave
• Health and dental insurance for you, your partner, and your children (if you all live at the same address)
• Personal life insurance and income protection
• The option to join the company pension scheme
• A personal interest allowance to let you learn something new or pursue a hobby
• External learning support of up to €2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program, and many other training opportunities for developing your skills and progressing your career
• Looking to extend your family? You will receive a cash gift of €1,000 for your new addition while working for us
• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
• Daily lunch credit, free fresh fruit, snacks, and drinks in the office
• Cash allowance for lunch
• Access to an on-site gym

Working Hours: Full-time (40 hours per week) with flexible working arrangements for hybrid roles

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content writer with 2-5 years of experience in the gaming industry. Actual salary may vary based on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Flutter International operates in the entertainment industry, focusing on sports betting, gaming, and entertainment. The company is a global leader in its field, with a presence in over 100 global markets.

Company Size: Flutter International has 5,001-10,000 employees worldwide, providing a large and diverse work environment.

Founded: The company was founded in 2001 and has since grown to become a publicly-traded company listed on both the London Stock Exchange and the New York Stock Exchange.

Company Description:

• Flutter International is a global leader in sports betting, iGaming, and entertainment, operating some of the world's most innovative, diverse, and distinctive brands
• The company's International division includes operations in over 100 global markets, offering sports betting, casino, poker, rummy, and lottery, mainly online
• Flutter International is committed to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way

Company Specialties:

• Sports betting
• iGaming
• Entertainment
• Responsible gaming

Company Website: careers.flutterinternational.com

ASSUMPTION: Flutter International's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Spanish/Portuguese Content Writer will report directly to the Spanish Marketing Team and collaborate with various cross-functional teams, including Customer Marketing Squad, Brand Team, and Localisation Team

Work Arrangement: Hybrid (Malta) / On-site (Ceuta) - This role follows a hybrid approach to working, allowing you to combine working from home with working in modern offices. Discussions about the specific work arrangement will be held between the candidate and their manager

Growth Opportunities:

• Progression within the marketing department, such as senior content writer or marketing manager roles
• Expansion into other brands or markets within the Flutter International portfolio
• Development of leadership and management skills through the in-house leadership program

ASSUMPTION: The Spanish/Portuguese Content Writer role offers opportunities for career growth and development within the marketing department and the broader Flutter International organization.

🌍 Location & Work Environment

Office Type: Modern offices with a hybrid work arrangement available (Malta) / On-site office (Ceuta)

Office Location(s): San Ġiljan, Malta / Ciudad de Ceuta, Spain

Geographic Context:

• Malta: A small island nation in the Mediterranean Sea, known for its historic sites, beautiful beaches, and vibrant nightlife
• Ceuta: A Spanish autonomous city located on the North African coast, with a mix of Spanish and African cultural influences

Work Schedule: Full-time (40 hours per week) with flexible working arrangements for hybrid roles

ASSUMPTION: The hybrid work arrangement in Malta offers a balance between working from home and in the office, promoting flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Content test or assessment
• Final interview with the hiring manager and team members

Key Assessment Areas:

• Writing skills and creativity
• Understanding of customer marketing and customer journeys
• Cultural awareness and language proficiency
• Alignment with Flutter International's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content writing experience, marketing knowledge, and customer marketing skills
• Provide examples of your previous work, demonstrating your ability to create engaging and culturally relevant content in Spanish and Portuguese
• Prepare for interview questions about your understanding of the poker and casino industry, as well as your familiarity with SEO principles and content optimization techniques

ATS Keywords: Spanish, Portuguese, Content Writer, Customer Marketing, SEO, Poker, Casino, Flutter International

ASSUMPTION: The interview process for the Spanish/Portuguese Content Writer role will focus on assessing the candidate's writing skills, marketing knowledge, and cultural awareness, as well as their alignment with Flutter International's values and company culture.

🛠️ Tools & Technologies

• Content management systems (CMS)
• ContentStack
• Adobe
• Optimove
• Workflow tool Jira
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)

ASSUMPTION: The Spanish/Portuguese Content Writer will be expected to have experience with content management systems, SEO tools, and other relevant marketing technologies.

👔 Cultural Fit Considerations

Company Values:

• Champion play
• Champion empowerment
• Champion teamwork

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you align with Flutter International's values of championing play, empowerment, and teamwork?
• Are you comfortable working in a hybrid or on-site environment, collaborating with cross-functional teams?
• Do you have a creative and innovative approach to content writing, with a strong focus on customer engagement?

ASSUMPTION: The Spanish/Portuguese Content Writer role requires a strong cultural fit with Flutter International's values and work style, as well as a collaborative and team-oriented approach to work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to the unique cultural nuances of Spanish and Portuguese-speaking audiences
• Balancing the need for creativity with the requirement for data-driven decision-making
• Navigating a large and diverse organization, with numerous teams and stakeholders

ASSUMPTION: The Spanish/Portuguese Content Writer role presents unique challenges related to cultural awareness, project management, and navigating a large organization.

📈 Similar Roles Comparison

• Unlike other content writer roles, this position requires native or near-native proficiency in Spanish and Portuguese, as well as a strong understanding of customer marketing and customer journeys
• In the gaming industry, content writers must be familiar with relevant regulations, responsible gaming practices, and industry-specific trends
• Career progression in this role may differ from other content writer positions, with opportunities for growth within the marketing department and the broader Flutter International organization

ASSUMPTION: The Spanish/Portuguese Content Writer role offers unique opportunities and challenges compared to similar content writer positions in other industries or organizations.

📝 Sample Projects

• Developing a series of engaging email campaigns targeting Spanish-speaking customers at different stages of the customer journey
• Creating culturally relevant push notifications and in-app messages for Portuguese-speaking audiences
• Collaborating with the design team to create visually appealing and on-brand content for the PokerStars Spain website and landing pages

ASSUMPTION: The Spanish/Portuguese Content Writer role involves creating engaging and culturally relevant content for various marketing channels, with a strong focus on customer engagement and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process for marketing campaigns at Flutter International?
• How does the Spanish Marketing Team collaborate with other departments, such as Customer Marketing Squad and Brand Team?
• What are the most important qualities for success in this role, according to the hiring manager?
• How does Flutter International support the professional development and growth of its employees?
• What are the biggest challenges facing the Spanish/Portuguese Content Writer role, and how can I help address them?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content writing experience, marketing knowledge, and customer marketing skills
• Provide examples of your previous work, demonstrating your ability to create engaging and culturally relevant content in Spanish and Portuguese
• Prepare for interview questions about your understanding of the poker and casino industry, as well as your familiarity with SEO principles and content optimization techniques
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.