Specialist, Affiliate Marketing, TikTok Shop

📌 Core Information 🔹 Job Title: Specialist, Affiliate Marketing, TikTok Shop 🔹 Company: SharkNinja 🔹 Location: Needham, MA, United States 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: June 9, 2025 🔹 Experience Level: 1-3 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Managing day-to-day operations and execution of TikTok Shop strategies - Collaborating with internal teams and creators to drive product visibility, engagement, and sales - Working closely with top affiliates to ensure their success and continuously diversifying the affiliate base - Planning and executing product drops, platform-wide campaigns, and promotional events in alignment with marketing calendars - Monitoring sales, traffic, and engagement metrics to optimize content, product selection, and creator partnerships - Liaising with TikTok Shop representatives to stay current on platform tools, best practices, and trends - Tracking TikTok trends, hashtags, and product discovery patterns to capitalize on viral opportunities ASSUMPTION: This role requires a strong understanding of TikTok's platform, algorithm, and user behavior, as well as familiarity with short-form content trends. Candidates should be comfortable working in a fast-paced, high-priority digital commerce channel and have a passion for innovative, consumer-first brands. 📋 Key Responsibilities 🔑 Affiliate Management and Growth: - Work directly with top affiliates to ensure their success on a daily/weekly basis - Continuously diversify the affiliate base to drive product visibility and sales 🔑 Content & Creator Coordination: - Collaborate with influencers, content creators, and TikTok partners to generate high-converting video content and live streams 🔑 Campaign Execution: - Support the planning and rollout of product drops, platform-wide campaigns, and promotional events in alignment with marketing calendars 🔑 Performance Tracking: - Monitor sales, traffic, and engagement metrics to optimize content, product selection, and creator partnerships 🔑 Platform Partner Management: - Liaise with TikTok Shop representatives to stay current on platform tools, best practices, and trends 🔑 Trend Monitoring: - Track TikTok trends, hashtags, and product discovery patterns to recommend content strategies and capitalize on viral opportunities ASSUMPTION: Successful candidates will have experience working with affiliates and creators, as well as a strong understanding of TikTok's platform and user behavior. Proficiency in data analysis and performance tracking is also crucial for this role. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 1-3 years of experience in e-commerce, digital marketing, or social commerce (experience with TikTok Shop or similar platforms highly preferred) Required Skills: - Strong understanding of TikTok’s platform, algorithm, and user behavior - Familiarity with short-form content trends - Experience working with affiliates and content creators - Proficiency in data analysis and performance tracking - Excellent communication and collaboration skills - Strong organizational skills with attention to detail and the ability to manage multiple initiatives simultaneously Preferred Skills: - Experience with TikTok Shop or similar platforms - Proficiency in tools like Excel, Google Analytics, and TikTok Shop analytics dashboards ASSUMPTION: Candidates should have a data-driven mindset and be comfortable analyzing performance metrics to make recommendations. They should also be comfortable working in a fast-paced environment and managing multiple initiatives simultaneously. 💰 Compensation & Benefits Salary Range: $60,000 - $80,000 per year (based on experience level and industry standards for this role and location) Benefits: - Competitive health insurance - Retirement plans - Paid time off - Employee stock purchase options - Wellness programs - Product discounts Working Hours: 40 hours per week, with flexibility for occasional overtime as needed ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and SharkNinja's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Appliances, Electrical, and Electronics Manufacturing Company Size: 1,001-5,000 employees Founded: 1994 Company Description: SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty. Company Specialties: - Consumer Goods and Product Marketing Company Website: http://www.sharkninja.com ASSUMPTION: SharkNinja's focus on innovation, consumer-first branding, and market disruption makes it an exciting place to work for individuals passionate about driving growth and market share in the digital commerce space. 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role will report directly to the Senior Manager, Affiliate Marketing, TikTok Shop. Work Arrangement: On-site, full-time position based in Needham, MA, with occasional remote work flexibility for specific tasks or projects. Growth Opportunities: - Potential career progression into senior roles within the affiliate marketing team or other marketing channels - Opportunities to work on high-impact projects and collaborate with cross-functional teams to drive SharkNinja's global success ASSUMPTION: SharkNinja's fast-paced growth and commitment to employee development provide ample opportunities for career advancement and professional growth. 🌍 Location & Work Environment Office Type: On-site, with a hybrid work arrangement for specific tasks or projects Office Location(s): 89 A Street, Needham, MA 02494, US Geographic Context: - Needham, MA, is a suburban town located approximately 15 miles west of Boston, offering a mix of urban and rural environments with easy access to outdoor recreation and cultural attractions - The area is known for its strong sense of community, excellent schools, and a variety of housing options Work Schedule: - Standard full-time work schedule, with occasional overtime as needed to support campaign launches or other critical projects - Flexible work arrangement for specific tasks or projects, allowing for remote work when appropriate ASSUMPTION: SharkNinja's commitment to work-life balance and employee well-being ensures that employees have the support and resources they need to thrive both personally and professionally. 💼 Interview & Application Insights Typical Process: 1. Submission of application through the provided link 2. Phone or video screening with the hiring manager or a member of the HR team 3. In-depth behavioral and skills-based interviews with the hiring manager and other team members 4. Final interview with the senior manager or another senior leader within the organization Key Assessment Areas: - Understanding of TikTok's platform, algorithm, and user behavior - Experience working with affiliates and content creators - Data analysis and performance tracking skills - Communication and collaboration abilities - Cultural fit and alignment with SharkNinja's values and work environment Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions that focus on your experience working with affiliates, content creators, and data-driven decision-making - Research SharkNinja's products, brand, and company culture to demonstrate your enthusiasm and understanding of the company ATS Keywords: TikTok Shop, Affiliate Marketing, E-commerce, Digital Marketing, Social Commerce, Content Creation, Data Analysis, Performance Tracking, Trend Monitoring, Communication, Collaboration, Organizational Skills, Consumer Engagement ASSUMPTION: SharkNinja's hiring process is designed to assess candidates' skills, experiences, and cultural fit, ensuring that they are well-equipped to succeed in the role and contribute to the company's ongoing success. 🛠️ Tools & Technologies - TikTok Shop analytics dashboards - Excel - Google Analytics - Other relevant marketing and data analysis tools ASSUMPTION: Candidates should be proficient in using data analysis tools and comfortable learning new platforms as needed to excel in this role. 👔 Cultural Fit Considerations Company Values: - Innovation - Consumer-first mindset - Market disruption - Outrageously extraordinary results - Collaboration and teamwork Work Style: - Fast-paced and dynamic - Data-driven and performance-focused - Collaborative and team-oriented - Committed to continuous learning and improvement Self-Assessment Questions: 1. How do you stay current with TikTok trends and user behavior? 2. Can you provide an example of a successful affiliate marketing campaign you've managed, and what metrics did you use to measure its performance? 3. How do you approach working with content creators and influencers to generate high-converting content? 4. Can you describe a time when you had to pivot your strategy due to changing market conditions or performance data? 5. How do you ensure that your work aligns with SharkNinja's company values and culture? ASSUMPTION: Candidates should be able to demonstrate a strong understanding of TikTok's platform, user behavior, and affiliate marketing strategies, as well as a commitment to SharkNinja's company values and work environment. ⚠️ Potential Challenges 1. Platform Algorithm Changes: TikTok's algorithm changes can impact product visibility and engagement, requiring constant monitoring and adaptation of marketing strategies. 2. Affiliate Management: Working with a diverse range of affiliates can present unique challenges, requiring strong communication, negotiation, and relationship-building skills. 3. Data Overload: The role may involve managing large datasets and multiple performance metrics, which can be overwhelming if not properly organized and analyzed. 4. Workload Fluctuations: Campaign launches and other critical projects may require occasional overtime or flexible scheduling to meet deadlines. ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their skills, experience, and SharkNinja's resources to drive affiliate marketing success. 📈 Similar Roles Comparison 1. Affiliate Marketing Manager, Amazon Associates: This role focuses more on managing a large team of affiliates and optimizing Amazon's affiliate marketing program, rather than working directly with content creators and TikTok's platform. 2. Social Media Manager, TikTok: This role is more focused on managing TikTok's brand presence and content strategy, rather than driving affiliate marketing and sales growth through the platform. 3. E-commerce Marketing Manager: This role involves broader e-commerce marketing strategies, rather than focusing specifically on affiliate marketing and TikTok's platform. ASSUMPTION: While these roles share some similarities with the Specialist, Affiliate Marketing, TikTok Shop position, they each require unique skills and focus areas, making them distinct from one another. 📝 Sample Projects 1. TikTok Shop Product Launch: Plan and execute a product launch campaign on TikTok Shop, including content creation, influencer collaborations, and performance tracking. 2. Affiliate Marketing Strategy Audit: Conduct a comprehensive audit of SharkNinja's affiliate marketing strategies, identifying areas for improvement and recommending data-driven optimizations. 3. TikTok Trend Capitalization: Monitor emerging TikTok trends and capitalize on viral opportunities by creating timely, relevant content and leveraging affiliate marketing channels to drive product visibility and sales. ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives that the Specialist, Affiliate Marketing, TikTok Shop role may involve, requiring a well-rounded skill set and adaptable approach to succeed. ❓ Key Questions to Ask During Interview 1. How does SharkNinja support the growth and development of its affiliate marketing team members? 2. Can you describe the company's approach to working with content creators and influencers on TikTok? 3. How does SharkNinja measure the success of its TikTok Shop affiliate marketing campaigns? 4. What opportunities are there for collaboration with other marketing channels or departments within the company? 5. How does SharkNinja ensure that its affiliate marketing strategies align with the company's overall branding and consumer-first approach? ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company's approach to affiliate marketing, and the opportunities for growth and collaboration within SharkNinja. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through this link 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for behavioral interview questions that focus on your experience working with affiliates, content creators, and data-driven decision-making 4. Research SharkNinja's products, brand, and company culture to demonstrate your enthusiasm and understanding of the company 5. Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.