📌 Core Information
🔹 Job Title: Specialist, B2B Marketing Operations
🔹 Company: Mastercard
🔹 Location: Bogotá, Bogotá, Colombia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the scaling of content platforms to align with new business and capabilities strategy
- Collaborating with internal stakeholders to understand project requirements and deliver successfully
- Managing and publishing content in CrafterCMS, ensuring timely completion of tasks
- Overseeing overall content governance and management
- Developing quarterly bulletin emails in Salesforce Marketing Cloud (SFMC) to support team communications
ASSUMPTION: This role requires a balance of technical and project management skills, with a focus on content management and stakeholder communication.
📋 Key Responsibilities
✅ Supporting the scaling of content platforms to align with new business and capabilities strategy
✅ Collaborating with internal stakeholders to understand project requirements and deliver successfully
✅ Managing and publishing content in CrafterCMS, ensuring timely completion of tasks according to agreed-upon turnaround times
✅ Overseeing overall content governance and management
✅ Developing quarterly bulletin emails in Salesforce Marketing Cloud (SFMC) to support team communications
✅ Managing project intake processes in Monday.com
✅ Partnering with the team on process improvements
✅ Measuring and analyzing sales materials performance, effectively communicating outcomes to stakeholders, and assisting in the development of performance dashboards
ASSUMPTION: This role involves a mix of strategic planning, operational execution, and performance analysis, with a focus on content management and stakeholder communication.
🎯 Required Qualifications
Education: Bachelor's or master's degree, preferably in marketing, business, communication, or a related field
Experience: Over 4 years of experience in marketing technology
Required Skills:
- Proven experience with content management systems, including managing sales enablement libraries or general assets
- Proficiency in understanding and maintaining metadata/taxonomy schemes
- Strong attention to detail and commitment to quality control
- Resourcefulness in gathering key information
- Experience in large-scale and cross-functional initiatives
- Ability to take ownership of a project and manage it successfully from initiation through execution
Preferred Skills:
- Proficiency in CrafterCMS, Adobe Experience Manager (AEM), Monday.com, Salesforce Marketing Cloud (SFMC), Salesforce, Seismic, HTML, Adobe Analytics
- Strong analytical and problem-solving skills
- Sense of urgency and customer service focus
- Excellent communication (written and oral) and interpersonal skills
- Proficiency in Microsoft software such as Outlook, Word, Excel, PowerPoint, and Teams
ASSUMPTION: Candidates should have a strong background in marketing technology, with a focus on content management and project management skills.
💰 Compensation & Benefits
Salary Range: COP 100,000,000 - COP 150,000,000 per year (Estimated based on market research for similar roles in Colombia)
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Tuition reimbursement
- Paid time off
Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Colombia. Benefits are typical for a large corporation like Mastercard.
📌 Applicant Insights
🔍 Company Context
Industry: Financial services and technology, with a focus on digital payments
Company Size: Large (10,001+ employees), with a global presence in over 200 countries and territories
Founded: 1966, with headquarters in Purchase, NY, USA
Company Description:
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide
- Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Focuses on technology and innovation, partnerships, and networks to deliver unique products and services
Company Specialties:
- Global digital payments/commerce
- Technology and innovative mobile payment solutions
- Processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard is a well-established, global company with a strong focus on technology and innovation in the financial services industry.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Global B2B Marketing Operations Platforms team
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential to work on cross-functional projects and collaborate with various teams
- Opportunities to develop skills in marketing technology, project management, and content management
- Possibility to advance to a more senior role within the team or the broader marketing organization
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 2000 Purchase St, Purchase, NY 10577, US; and other global offices
Geographic Context:
- Bogotá, Colombia, is a vibrant, multicultural city with a growing tech industry
- The office is located in a bustling business district with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break), with the possibility of flexible hours or remote work
ASSUMPTION: The work environment is modern and collaborative, with opportunities for professional growth and development in a global organization.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and team members
- Background check and offer
Key Assessment Areas:
- Technical skills in marketing technology and content management
- Project management and stakeholder communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Mastercard's values
Application Tips:
- Highlight relevant experience and skills in marketing technology and content management
- Tailor your resume and cover letter to emphasize your fit for this role and company
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
ATS Keywords: Marketing technology, content management, project management, stakeholder communication, sales enablement, CrafterCMS, Adobe Experience Manager, Monday.com, Salesforce Marketing Cloud
ASSUMPTION: The application process is typical for a large corporation like Mastercard, with a focus on assessing technical skills and cultural fit.
🛠️ Tools & Technologies
- CrafterCMS
- Adobe Experience Manager (AEM)
- Monday.com
- Salesforce Marketing Cloud (SFMC)
- Salesforce
- Seismic
- HTML
- Adobe Analytics
ASSUMPTION: This role requires proficiency in various marketing technology tools and platforms, with a focus on content management systems.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to ourselves
- Inventing the way forward
- Nurturing the ideas that move us forward
- Collaborating and embracing diversity
Work Style:
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Data-driven and analytical
- Results-oriented and accountable
Self-Assessment Questions:
- How do you ensure the quality and accuracy of content in a content management system?
- Can you describe a time when you had to manage a complex project with multiple stakeholders? How did you ensure successful delivery?
- How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?
ASSUMPTION: Mastercard values a collaborative, innovative, and data-driven work environment, with a focus on diversity and inclusion.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the latest marketing technology trends and tools
- Working in a fast-paced, dynamic, and sometimes unpredictable global environment
- Adapting to changes in business strategy and priorities
ASSUMPTION: This role presents unique challenges and opportunities for professional growth and development in a dynamic, global organization.
📈 Similar Roles Comparison
- This role is similar to a Content Operations Manager or a Sales Enablement Specialist, with a focus on marketing technology and content management
- Unlike other roles, this position requires a strong balance of technical, project management, and stakeholder communication skills
- Career progression may lead to more senior roles in marketing technology, content management, or project management
ASSUMPTION: This role is unique in its focus on marketing technology and content management, with a balance of technical, project management, and stakeholder communication skills.
📝 Sample Projects
- Managing the migration of content from an outdated CMS to CrafterCMS
- Developing and implementing a new content governance process to improve content quality and consistency
- Analyzing sales materials performance and making data-driven recommendations to improve sales effectiveness
ASSUMPTION: These sample projects illustrate the technical, project management, and analytical skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global B2B Marketing Operations Platforms team?
- How does this role fit into the broader marketing organization, and what opportunities are there for growth and development?
- What are the biggest challenges facing the team and the broader marketing organization, and how can this role help address them?
- How does Mastercard support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These questions help assess the work environment, team dynamics, and growth opportunities within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing technology and content management
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
- Research Mastercard's company culture and values to demonstrate your fit for the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
