Specialist Business Marketing Manager

📌 Core Information

🔹 Job Title: Specialist Business Marketing Manager

🔹 Company: Bupa

🔹 Location: United Kingdom

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading marketing programmes for Bupa’s Specialist Business products.
• Bringing together client and market insights for a compelling strategy.
• Building innovative campaigns to enhance brand health and customer engagement.
• Coordinating with various teams to ensure messaging is cohesive.

ASSUMPTION: The role demands strategic vision combined with practical marketing campaign execution, targeting the B2B market.

📋 Key Responsibilities

✅ Lead the marketing programmes to achieve growth plans.

✅ Develop and implement marketing strategies using client insights.

✅ Build campaigns that boost acquisition, retention, and cross-sell performance.

✅ Manage a marketing budget focusing on ROI, optimizing CPL/CPS metrics.

✅ Coordinate Specialist Business messaging across segments.

✅ Devise a content strategy to promote Specialist Business offerings.

✅ Oversee campaign deliveries involving multiple high-profile stakeholders and agencies.

✅ Ensure communications align with the strategic plans to become UKI's Number 1 health service provider.

ASSUMPTION: Responsibilities require collaboration with cross-functional teams and managing external agencies to achieve ambitious targets.

🎯 Required Qualifications

Education: Graduate level with relevant qualifications.

Experience: Proven experience in marketing and communications within financial services, adept at strategy development and execution in complex organizations.

Required Skills:

• Marketing strategy development
• Project management
• Stakeholder engagement
• Budget management
• Content strategy
• Excellent communication skills

Preferred Skills:

• Experience in both B2C and B2B environments
• Ability to work in a matrix organization

ASSUMPTION: Qualifications reflect a need for a strong marketing and strategic background, particularly with financial products.

💰 Compensation & Benefits

Salary Range: Up to £50,000

Benefits:

• Bupa health insurance
• Enhanced pension plan and life insurance
• Access to onsite gyms or local gym discounts
• 25 days holiday with a possibility of buying or selling days

Working Hours: Full-time, 37.5 hours per week, with a hybrid work model including three days from home.

ASSUMPTION: The benefits package is designed to enhance employee wellbeing and work-life balance, aligning with Bupa’s organizational focus.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, with a focus on international private health care.

Company Size: 1,001-5,000 employees, indicating significant resources and broad reach.

Founded: 1971, over five decades of market presence.

Company Description:

• Pioneers in international private healthcare insurance
• Engage with a large network of independent health care providers
• Reinvest profits directly back into the company for service enhancement

Company Specialties:

• International health insurance
• Wellness benefits

Company Website: http://www.bupaglobal.com

ASSUMPTION: Bupa's international network and reinvestment in services highlight a commitment to high-quality healthcare delivery.

📊 Role Analysis

Career Level: Mid to senior level, suitable for professionals with substantial industry experience.

Reporting Structure: Reports to upper management, possibly to the director level.

Work Arrangement: Hybrid model with significant autonomy in project management.

Growth Opportunities:

• Expand skills in integrated marketing strategies
• Network with senior stakeholders and industry experts
• Potential for leadership in large-scale marketing projects

ASSUMPTION: This role offers career growth both in managerial and strategic expertise within a reputed firm.

🌍 Location & Work Environment

Office Type: Modern corporate offices with flexible remote work options.

Office Location(s): Bupa Place, Salford Quays or Kirkstall Forge, Leeds.

Geographic Context:

• Located in vibrant business districts
• Accessible by public transport
• Offers facilities for professional development

Work Schedule: Standard full-time with flexibility for remote working arrangements.

ASSUMPTION: The hybrid work model allows for a balanced approach between remote productivity and office-based collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application screening
• Phone interview with HR
• Assessment center or technical interview
• Final interview with senior management

Key Assessment Areas:

• Strategic thinking and problem-solving abilities
• Experience in crafting and leading marketing campaigns
• Ability to collaborate and communicate effectively with stakeholders

Application Tips:

• Emphasize strategic marketing experience
• Showcase examples of successful campaign management
• Prepare to discuss how you align with Bupa's mission and values

ATS Keywords: Marketing Strategy, B2B Marketing, Campaign Management, Stakeholder Engagement

ASSUMPTION: Preparations for interviews should include both individual technical competencies and the ability to align with Bupa's broader mission to improve lives.

🛠️ Tools & Technologies

• CRM software
• Marketing automation tools
• Data analytics platforms

ASSUMPTION: The role likely requires competence in current marketing technologies and the ability to integrate tools for optimization and reporting.

👔 Cultural Fit Considerations

Company Values:

• Care
• Bravery
• Responsibility

Work Style:

• Collaborative and inclusive
• Focused on customer outcomes
• Adaptive to a dynamic business environment

Self-Assessment Questions:

• How do you ensure campaigns remain customer-centric while achieving business goals?
• What strategies do you use to ensure effective cross-functional communication?
• Can you provide an example of a marketing campaign you led that adapted to customer needs?

ASSUMPTION: Cultural fit is crucial; candidates should be comfortable operating in a mission-driven, customer-focused work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders across various segments
• Aligning strategic initiatives with business objectives in a dynamic market
• Maintaining brand standards while innovating marketing approaches
• Meeting high-performance expectations in a competitive industry

ASSUMPTION: The challenges revolve around strategic alignment and the effective execution of marketing initiatives in complex environments.

📈 Similar Roles Comparison

• Broader responsibility compared to traditional marketing roles
• Higher engagement with senior leadership and stakeholders
• Focus on integrated solutions rather than isolated campaigns

ASSUMPTION: Compared to similar roles in the industry, this position offers a wide scope for strategic influence and innovation.

📝 Sample Projects

• Development of a comprehensive B2B marketing plan for a new insurance product
• Execution of a digital campaign aimed at increasing market share in the health sector
• Collaboration on a cross-departmental initiative to streamline marketing efforts

ASSUMPTION: Sample projects reflect the need for strategic integration and innovative marketing solutions.

❓ Key Questions to Ask During Interview

• How does this role contribute to Bupa's overall business strategy?
• What are the biggest challenges facing the marketing team?
• How is success measured for this role?
• Can you share examples of successful collaboration with other departments?
• What opportunities exist for professional growth and development?

ASSUMPTION: Questions should aim to clarify the role's impact on Bupa's strategic initiatives and opportunities for candidate growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant strategic marketing experience
• Tailor your cover letter to align with Bupa's mission and values
• Prepare for potential case studies or tasks during the assessment
• Follow up post-interview to express continued interest and ask for feedback

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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