Specialist – Cluster Marketing Activation

📌 Core Information

🔹 Job Title: Specialist – Cluster Marketing Activation

🔹 Company: Dr. Reddy's Laboratories Limited

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 6-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading cluster brand promotional material planning and sourcing management
• Supporting on-time delivery of promotional inputs to field force
• Achieving economies of scale through planning and negotiation
• Ensuring compliance with marketing codes and norms
• Providing novel and innovative reminders at optimized costs

ASSUMPTION: This role requires a balance of strategic planning, stakeholder management, and operational execution to ensure effective marketing promotion of GG India brands.

📋 Key Responsibilities

✅ Lead cluster brand promotional material planning and sourcing management to ensure timely delivery of promotional inputs to field force

✅ Achieve economies of scale through proper planning, influencing stakeholders, and negotiating with vendors

✅ Ensure compliance with marketing codes and norms, and provide novel and innovative reminders at optimized costs

✅ Collaborate with SCM team to ensure timely deliveries, continuous quality improvement, and supplier-enabled innovations

✅ Run regular stakeholder feedback analysis and implement continuous improvement measures

ASSUMPTION: This role involves working with multiple stakeholders, requiring strong communication, negotiation, and project management skills.

🎯 Required Qualifications

Education: BSc / MSc / MBA, preferably from a background in product management or procurement

Experience: 6-8 years of experience in marketing or project management roles within the pharmaceutical industry

Required Skills:

• Project management skills
• Demand planning and fulfillment
• Supplier relationship management
• Negotiation skills
• Multi-tasking and managing multiple stakeholders
• Analytical skills and expertise in Excel

Preferred Skills:

• Six Sigma Green/Black Belt

ASSUMPTION: A strong background in pharma marketing, project management, and procurement is essential for success in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated, as not provided in the job listing)

Benefits:

• Medical coverage
• Life coverage
• Maternity and paternity benefits
• Learning and development opportunities
• Joining and relocation support

Working Hours: 40 hours per week, with flexibility for project demands

ASSUMPTION: The estimated salary range is based on industry standards for similar roles in Hyderabad, considering the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Dr. Reddy's Laboratories Limited operates in the pharmaceutical manufacturing industry, with a focus on generic and specialty pharmaceuticals, biogenerics, APIs, and OTC products.

Company Size: Dr. Reddy's is a large organization with over 29,000 employees globally, providing a diverse and dynamic work environment.

Founded: 1984, with headquarters in Hyderabad, India

Company Description:

• Dr. Reddy's is committed to accelerating access to affordable and innovative medicines
• The company ranks among the top 10 pharma companies in the Indian Pharma Market (IPM)
• Dr. Reddy's focuses on leveraging digital capabilities, collaborations, innovations, and inorganic opportunities to grow and expand its market share

Company Specialties:

• Pharmaceutical manufacturing
• Specialty pharmaceuticals
• Biogenerics
• APIs
• OTC products

Company Website: http://www.drreddys.com

ASSUMPTION: Dr. Reddy's Laboratories Limited is a well-established and reputable pharmaceutical company with a strong global presence and a commitment to improving patient access to affordable medicines.

📊 Role Analysis

Career Level: Mid-level to senior-level role, with opportunities for growth and development within the marketing function

Reporting Structure: This role reports to the Cluster Marketing Activation Lead and works closely with marketing operations, marketing teams, business leadership, SCM, finance, compliance, legal, medical affairs, vendors, and suppliers

Work Arrangement: On-site, with occasional travel to corporate gifting expos and vendor visits

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expansion of responsibilities based on performance and project success
• Potential opportunities in related functions, such as business development or strategic planning

ASSUMPTION: This role offers opportunities for career growth and development within the marketing function, as well as potential exposure to other areas of the business.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open and private workspaces

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India
• The city is known for its historical sites, cultural attractions, and a growing IT industry
• Hyderabad offers a mix of urban and suburban living options, with a moderate cost of living compared to other major Indian cities

Work Schedule: Standard office hours, with flexibility for project demands and occasional overtime

ASSUMPTION: Hyderabad provides a dynamic and multicultural work environment, with a mix of traditional and modern influences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and relevant stakeholders
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing and project management skills
• Stakeholder management and communication
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing and project management experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions focused on marketing and project management scenarios

ATS Keywords: Marketing activation, cluster management, promotional materials, stakeholder management, project management, pharma industry, vendor management, negotiation, compliance, marketing codes

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing and project management skills and experience.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis tools (e.g., Excel, Google Analytics)
• Vendor management platforms (e.g., Coupa, Jaggaer)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, with potential exposure to data analysis and vendor management platforms.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Integrity
• Collaboration
• Innovation
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable to change and open to new ideas

Self-Assessment Questions:

• Do you align with Dr. Reddy's patient-centric approach and commitment to improving patient access to affordable medicines?
• Are you comfortable working in a dynamic and collaborative team environment, with a focus on results and continuous improvement?
• Do you thrive in a fast-paced and adaptable work environment, with a strong emphasis on innovation and excellence?

ASSUMPTION: Dr. Reddy's Laboratories Limited values a diverse and inclusive work environment, with a strong focus on patient-centricity, collaboration, and innovation.

⚠️ Potential Challenges

• Managing multiple stakeholders and conflicting priorities
• Balancing strategic planning and operational execution
• Adapting to changes in marketing strategies and promotional materials
• Working with tight deadlines and managing project timelines

ASSUMPTION: This role presents unique challenges related to stakeholder management, balancing strategic and operational responsibilities, and adapting to changes in marketing strategies and promotional materials.

📈 Similar Roles Comparison

• Compared to other marketing activation roles, this position focuses more on cluster-level management and vendor relationship management
• In the pharmaceutical industry, this role is unique in its focus on promotional materials and brand reminders, with a strong emphasis on cost optimization and compliance with marketing codes
• Career progression in this role may lead to senior marketing roles within the organization, with potential exposure to other areas of the business

ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with a strong focus on cluster-level management and vendor relationship management within the pharmaceutical industry.

📝 Sample Projects

• Developing and implementing a standardized catalog of brand reminder inputs, in line with marketing codes of conduct
• Negotiating with vendors to optimize costs and ensure timely delivery of promotional materials
• Managing inventory levels to minimize waste and ensure optimal use of promotional materials

ASSUMPTION: These sample projects illustrate the strategic and operational responsibilities of the Specialist – Cluster Marketing Activation role, with a focus on cost optimization, compliance, and efficient use of promotional materials.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for GG India brands?
• What are the key priorities for this role in the first 90 days?
• How does Dr. Reddy's support the professional development and growth of employees in this role?
• What are the biggest challenges facing the marketing team currently, and how can this role contribute to addressing them?
• How does Dr. Reddy's approach work-life balance for employees in this role?

ASSUMPTION: These key questions help applicants better understand the role's context, priorities, and growth opportunities, as well as the company's approach to professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and project management experience, as well as any experience working with vendors or in the pharmaceutical industry
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
• Prepare for behavioral and situational interview questions focused on marketing and project management scenarios
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.