📌 Core Information
🔹 Job Title: Specialist, Commercial Marketing
🔹 Company: Coke Florida Careers
🔹 Location: Hollywood, Florida
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing special events and commercial operations activities for Coca-Cola Florida.
- Managing complex events, coordinating with internal and external resources, and assessing event value.
- Working with key stakeholders to determine the events schedule for the year.
- Conducting site-visits, managing contracts with outside agencies, and delivering in-person premium experiences.
- Researching new innovative concepts and tools to enhance the event experience.
ASSUMPTION: This role requires strong project management, communication, and stakeholder engagement skills. The successful candidate will be comfortable working with diverse teams and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Lead the creation of the annual event strategy, working with key stakeholders to determine the events schedule for the year.
✅ Confidentially and professionally present concepts and event updates.
✅ Lead pre-event planning meetings and post-event debriefs, evaluating successes and opportunities to meet objectives.
✅ Conduct site-visits, manage, and negotiate work and contracts with outside agencies while engaging internal stakeholders to gain feedback and approval.
✅ Accountable for venue management, signage, on-site staffing, and all aspects of delivering in-person premium experiences.
✅ Assist in booking and management of event venues and vendors, including negotiating and managing contracts.
✅ Strive to learn and research new innovative concepts and tools to enhance the event experience by traveling to other Coca-Cola Company and bottler-led events.
ASSUMPTION: This role involves a significant amount of travel and may require working evenings and weekends, depending on the event schedule.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 1-3 years of experience in project management, marketing, retail, event management, or equivalent work experience.
Required Skills:
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Strong project management skills
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
- Strong negotiation and contract management skills
- Basic customer marketing and promotions experience
Preferred Skills:
- Experience with event management software
- Bilingual (English/Spanish)
ASSUMPTION: Candidates with experience in the beverage industry or event management will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Coca-Cola products
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility based on event schedule)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 1,001-5,000 employees
Founded: 1902 (as The Coca-Cola Company, Coke Florida is an independently owned and operated bottling company)
Company Description:
- Coca-Cola Beverages Florida is an independently owned and operated Coca-Cola Bottling Company.
- They distribute Coca-Cola beverages to over 60,000 customers and over 21 million consumers every day.
- Their culture is focused on creating and capturing value for customers while also doing good in local communities.
Company Specialties:
Company Website: cokeflorida.com
ASSUMPTION: Coke Florida is committed to serving its customers and consumers, with a focus on developing talent within the company and creating opportunities for employee advancement.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing or event management role
Reporting Structure: This role reports directly to the Commercial Operations Manager and works closely with various internal stakeholders and external partners.
Work Arrangement: On-site, with a flexible schedule based on event requirements
Growth Opportunities:
- Potential to advance within the marketing or event management departments as experience is gained.
- Opportunities to work on high-profile events and gain exposure to senior leadership.
- Training and development opportunities through The Coca-Cola Company and bottler-led events.
ASSUMPTION: This role offers a unique opportunity to gain experience in event management and marketing within the beverage industry, with potential for growth and advancement.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual dress code
Office Location(s): Hollywood, Florida
Geographic Context:
- Hollywood, Florida, is located in Broward County, with a population of approximately 150,000 people.
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions.
- Hollywood is home to several major industries, including healthcare, retail, and tourism.
Work Schedule: Full-time, with a flexible schedule based on event requirements. This role may require working evenings and weekends, depending on the event schedule.
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and teamwork. The successful candidate will be comfortable working in a busy office setting and managing multiple projects simultaneously.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person interview with the Commercial Operations Manager and other key stakeholders
- Final interview with the Director of Commercial Operations
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects
- Communication and presentation skills
- Negotiation and contract management skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in project management, marketing, or event management.
- Include specific examples of successful events or projects you've managed.
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills.
ATS Keywords: Project management, marketing, event management, customer marketing, promotions, negotiation, contract management, venue management, stakeholder engagement, site visits, event strategy, brand activation, sampling, communication, research, innovation
ASSUMPTION: The application process for this role may take several weeks, depending on the number of candidates and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- Event management software (e.g., Cvent, Eventbrite, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The successful candidate will be proficient in Microsoft Office and willing to learn and use other tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for people and brands
- Partnership with The Coca-Cola Company, consumers, customers, and communities
- Performance built on sustainable and profitable growth
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering results and exceeding expectations
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and managing multiple projects simultaneously?
- Do you share Coke Florida's passion for people and brands, and commitment to partnership and performance?
ASSUMPTION: The successful candidate will be a strong cultural fit, with a passion for the Coca-Cola brand and a commitment to partnership and performance.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, including external partners
- Adapting to a flexible work schedule based on event requirements
- Traveling to other Coca-Cola Company and bottler-led events
ASSUMPTION: The successful candidate will be comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is similar to an Event Coordinator or Marketing Coordinator position, but with a focus on commercial operations and a higher level of responsibility.
- In the beverage industry, this role may involve working with high-profile events and brands, with the opportunity to gain exposure to senior leadership.
- Career paths for this role may include advancement within the marketing or event management departments, or transitioning to other areas of the business, such as sales or operations.
ASSUMPTION: This role offers a unique opportunity to gain experience in event management and marketing within the beverage industry, with potential for growth and advancement.
📝 Sample Projects
- Planning and executing a national event, such as the FIFA World Cup, within Coke Florida's territory
- Managing a regional event, such as the Holiday Caravan or Summer Tour, including coordinating with external partners and vendors
- Leading the sampling process for a brand activation event, including managing brand partners and sampling agencies
ASSUMPTION: These sample projects are intended to provide an idea of the types of events and activities the successful candidate may be involved in. The specific projects and responsibilities may vary depending on the needs of the business.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing and commercial operations strategy for Coke Florida?
- What opportunities are there for growth and development within the marketing or event management departments?
- How does Coke Florida support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
