📌 Core Information
🔹 Job Title: Specialist, Content Strategy
🔹 Company: Campbell's
🔹 Location: Camden, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Joining the Growth Office’s in-house Brand Studio to shape Campbell’s next era of consumer-centric marketing.
- Driving a cultural shift that empowers creative ideas from every corner of the organization.
- Pioneering the integration of AI and new technologies into the content development process.
- Delivering better, cheaper, faster, and more impactful content that brings Campbell’s brands closer to consumers worldwide.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a passion for driving innovative content strategies in the food industry.
📋 Key Responsibilities
✅ Keep a constant pulse on consumer behavior and food culture to spark fresh content ideas.
✅ Fuse data and consumer insights into best-in-class creative concepts and strategies.
✅ Partner with subject-matter experts to ideate and execute content across media, partnerships, owned channels, social, ecommerce, events, and more.
✅ Define and track KPIs that align with broader business goals, then monitor asset performance and optimize content in real time.
✅ Craft clear, compelling internal communications that articulate content vision, strategy, and results.
ASSUMPTION: This role requires strong analytical skills, a data-driven mindset, and the ability to work collaboratively in cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or related field.
Experience: Minimum 2 years of marketing/activation experience in communications planning, advertising, channel expertise (paid, owned, earned), or content development.
Required Skills:
- Proven ability to originate original creative ideas and build on agency platforms to drive growth.
- Strong data-driven mindset paired with strategic-thinking and executional excellence.
- Experience with AI or a passion to become a leading voice in AI integration within the creative process.
- Excellent communication and presentation skills; adept at informing, influencing, and negotiating across all levels.
- Ability to work both autonomously and collaboratively in cross-functional teams.
- Masterful storytelling skills to engage consumers and rally internal stakeholders.
Preferred Skills:
- Prior experience in the food industry and genuine passion for cooking.
- Hands-on knowledge of organic social and ecommerce content strategies.
- Background collaborating with performance marketing teams to leverage KPIs for content optimization.
- Familiarity with brand experiences or event-driven content activations.
ASSUMPTION: While a background in the food industry is not required, it may provide a competitive advantage in understanding Campbell’s products and consumers.
💰 Compensation & Benefits
Salary Range: $67,400 - $96,800 per year
Benefits:
- Medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners)
- Matching 401(k) plan with immediate vesting
- Unlimited sick time along with paid time off and holiday pay
- Free access to the fitness center (if in WHQ) and on-site day care (operated by Bright Horizons)
- Employee Resource Groups (ERGs) to support employees
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for the role and team needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing. Campbell’s is a leading provider of high-quality food and beverage products, with a portfolio of iconic brands including Campbell’s, Pace, Prego, and V8.
Company Size: 10,001+ employees. As a large organization, Campbell’s offers a wide range of career opportunities and resources for employees.
Founded: 1869. Campbell’s has a rich history and a strong reputation for quality and innovation in the food industry.
Company Description:
- Campbell’s is committed to connecting people through food they love, with a focus on delivering great-tasting, high-quality products that meet the needs of today’s consumers.
- The company fosters a culture of belonging where people come first, living its values, and showing great care for the communities it calls home.
- Campbell’s is passionate and relentless in its pursuit of winning with character while setting the highest standards for performance.
Company Specialties:
- Consumer Packaged Goods
- Food & Beverage
- CPG
- Food Production
- Foodservice
- and Snacks
Company Website: https://www.thecampbellscompany.com/
ASSUMPTION: Campbell’s is a well-established company with a strong brand portfolio and a commitment to innovation and quality in the food industry.
📊 Role Analysis
Career Level: Mid-level. This role offers the opportunity to grow and make a significant impact on Campbell’s content strategy.
Reporting Structure: This role reports to the Assistant Director, Content Strategy, within the Campbell’s Brands Studio team and works cross-functionally with various teams, including Consumer Engagement, Social, Ecommerce, and Marketing Performance.
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future, depending on the company’s policies and the candidate’s needs.
Growth Opportunities:
- This role provides opportunities to work on a wide range of content projects and collaborate with various teams, allowing for professional growth and skill development.
- Campbell’s offers internal mobility and career advancement opportunities for high-performing employees.
- As the company continues to invest in digital and content marketing, there may be opportunities to take on more responsibility and grow within the role or explore new opportunities within the organization.
ASSUMPTION: Campbell’s is committed to supporting the professional growth and development of its employees and offers opportunities for career advancement and skill-building.
🌍 Location & Work Environment
Office Type: Campbell’s World Headquarters (WHQ) is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): One Campbell Place, Camden, NJ 08103, US
Geographic Context:
- Camden, New Jersey, is located across the Delaware River from Philadelphia, Pennsylvania, offering easy access to urban amenities and cultural attractions.
- The area has a humid subtropical climate, with mild winters and warm, humid summers.
- Camden is home to a diverse population and offers a mix of urban and suburban living options.
Work Schedule: Standard business hours, Monday through Friday, with flexibility for the role and team needs. Campbell’s offers unlimited sick time and paid time off, providing employees with the work-life balance they need to succeed.
ASSUMPTION: The work environment at Campbell’s WHQ is designed to be collaborative, innovative, and engaging, with a focus on supporting the success of its employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interviews with the hiring manager and cross-functional team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Cultural fit and alignment with Campbell’s values
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Data-driven mindset and analytical skills
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with AI and how you’ve integrated it into creative processes in the past.
- Demonstrate your passion for the food industry and understanding of consumer behavior in your application materials.
- Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement.
ATS Keywords: Content strategy, marketing, consumer insights, data-driven, AI integration, creative ideas, cross-functional teams, performance metrics, storytelling, consumer behavior, food industry
ASSUMPTION: Campbell’s uses an Applicant Tracking System (ATS) to manage and review job applications, so it’s essential to include relevant keywords in your application materials to increase your chances of being considered for the role.
🛠️ Tools & Technologies
- AI and machine learning platforms (e.g., IBM Watson, Google AI, AWS Machine Learning)
- Content management systems (e.g., Adobe Experience Manager, Sitecore, Contentful)
- Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Campbell’s uses a range of tools and technologies to support its content strategy, and candidates should be comfortable working with these platforms and tools to be successful in the role.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Win with Character
- Do What’s Right for Our Consumers
- Do What’s Right for Our Employees
- Do What’s Right for Our Communities
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do I align with Campbell’s values and commitment to doing what’s right for our consumers, employees, and communities?
- Am I comfortable working in a collaborative, data-driven environment and leveraging AI to inform my content strategies?
- Do I have strong communication and presentation skills, and am I able to influence and negotiate across all levels?
ASSUMPTION: Campbell’s values a strong cultural fit and looks for candidates who align with its commitment to integrity, winning with character, and doing what’s right for its stakeholders.
⚠️ Potential Challenges
- Working in a large, matrixed organization with multiple stakeholders and competing priorities
- Keeping up with the fast-paced, ever-evolving food and beverage industry and consumer behavior
- Balancing the need for innovation and creativity with the need for data-driven, performance-focused content strategies
- Managing a high volume of content and ensuring consistent brand messaging across multiple channels and platforms
ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on integrating AI into content strategy and driving a cultural shift within a large, established organization.
- Compared to other content strategy roles, this position offers the opportunity to work on a wide range of content projects and collaborate with various teams, providing a broad range of professional growth and skill development opportunities.
- Career paths for similar roles may include progression into senior content strategy roles, management positions, or specialized content-focused roles within the organization.
ASSUMPTION: This role offers a unique opportunity to drive innovation and growth within a large, established organization and provides a strong foundation for a career in content strategy and marketing.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, incorporating AI-driven insights and consumer behavior data
- Collaborating with cross-functional teams to create and execute a multi-channel content campaign, optimizing performance in real-time based on data analysis
- Conducting a content audit and recommending strategic improvements to enhance brand consistency and drive better performance across digital channels
ASSUMPTION: These sample projects illustrate the range of content strategy and development responsibilities for this role and demonstrate the opportunity for candidates to make a significant impact on Campbell’s content marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Campbell’s Brands Studio and how this role fits into the broader organization?
- How does Campbell’s approach AI integration in content strategy, and what resources and support are available to help me succeed in this area?
- What are the most pressing content challenges facing Campbell’s, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does Campbell’s support work-life balance, and what resources are available to help employees manage their time and priorities effectively?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment, team dynamics, and career growth opportunities at Campbell’s.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your experience with AI and data-driven content strategies.
- Prepare for your interview by researching Campbell’s and the food industry, and be ready to discuss your passion for driving innovative content strategies.
- If selected for a final round interview, be prepared to present a content strategy project or case study that demonstrates your skills and approach to the role.
- Follow up with the hiring manager or Talent Acquisition team after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
