📌 Core Information
🔹 Job Title: Specialist, Corporate Communications (Hybrid)
🔹 Company: Green Shield Canada
🔹 Location: Toronto, ON
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Non-profit Organizations
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2-3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Executing GreenShield’s corporate communications strategy
- Supporting media relations, employee communications, and social media initiatives
- Crafting impactful communications and coordinating events
- Managing logistics, tracking key metrics, and contributing to strategic projects
ASSUMPTION: This role requires a proactive, collaborative team player with strong communication skills and the ability to manage multiple projects in a fast-paced environment.
📋 Key Responsibilities
✅ Collaborate with cross-functional teams to craft and distribute internal and external communication materials aligned with brand standards
✅ Draft and edit a variety of communication materials, ensuring clarity, consistency, and alignment with brand guidelines
✅ Proactively identify and contribute new opportunities for corporate storytelling, both externally and internally
✅ Manage content development, posting, and maintenance on internal platforms, ensuring timely and accurate delivery
✅ Plan, organize, and manage internal town halls, corporate meetings, scheduling, and attendee coordination
✅ Track communication program key performance indicators (KPIs), assist in developing reports, and identify data-driven opportunities for improvement
ASSUMPTION: This role involves a mix of strategic thinking, tactical execution, and data analysis to drive effective communication outcomes.
🎯 Required Qualifications
Education: Post-secondary degree in Communications, Journalism, Public Relations
Experience: 3-4 years in a communications or media relations role
Required Skills:
- Demonstrated expertise in corporate communications, with a strong understanding of both internal and external audiences, as well as the unique requirements of various media channels
- Exceptional writing skills with a keen eye for editing, proofreading, and detail, along with the ability to craft compelling media pitches, develop content for external audiences, and manage incoming media inquiries
- Proficiency in design tools such as PowerPoint and Adobe Suite to enhance visual storytelling and engagement
- Strong interpersonal skills with a collaborative approach to building relationships and a willingness to explore innovative, creative, and visual strategies to connect with employees
- Highly organized and self-motivated, with the ability to manage multiple priorities, exercise sound judgment, and deliver measurable results within set timelines
Preferred Skills:
- Experience with change management and budget reconciliation
- Fluency in French
ASSUMPTION: Candidates with experience in the non-profit sector or health and benefits industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 80,000 per year (based on industry standards for a Specialist role in Toronto)
Benefits:
- Competitive benefits package, including health, dental, and vision coverage
- Retirement savings plan with employer matching
- Employee assistance program
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, 37.5 hours per week, with flexible hours and the option to work remotely 2-3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Green Shield Canada operates in the non-profit health and benefits sector, focusing on improving health outcomes, driving systemic change, and building a future where every Canadian can reach their full health and well-being potential.
Company Size: Green Shield Canada has 1,001-5,000 employees, providing a mid-sized organization structure with opportunities for collaboration and growth.
Founded: Green Shield Canada was founded in 1957 as a not-for-profit social enterprise dedicated to supporting better health for all Canadians.
Company Description:
- Green Shield Canada is Canada’s only national non-profit health and benefits company, offering integrated coverage and care in one place
- The organization champions Better Health for All, reinvesting excess earnings to support underserved communities through scalable GreenShield Cares initiatives
- Green Shield Canada is recognized as one of Canada's Most Admired Corporate Cultures, a leading Imagine Canada Caring Company, and named on Fortune’s Change the World list
Company Specialties:
- Insurance
- Administration
- Health
- Pharmacy
- Social Impact
- Mental Health
- Telemedicine
- Health and Benefits
- Oral Health
Company Website: greenshield.ca
ASSUMPTION: Green Shield Canada's not-for-profit status and focus on social impact may attract candidates who are passionate about making a difference in the health and benefits sector.
📊 Role Analysis
Career Level: This role is at the specialist level, offering opportunities for growth and development within the corporate communications field.
Reporting Structure: The Specialist, Corporate Communications reports directly to the Manager, Corporate Communications and works closely with cross-functional teams across the organization.
Work Arrangement: This is a hybrid role, with employees working on-site 2-3 days per week and remotely for the remainder of the time.
Growth Opportunities:
- Progression to a Manager or Senior Specialist role within the corporate communications department
- Expanding skills and expertise in media relations, employee communications, and social media management
- Opportunities to work on strategic projects and initiatives that drive organizational impact
ASSUMPTION: Green Shield Canada's focus on employee growth and development may provide opportunities for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Green Shield Canada's Toronto office is a modern, collaborative workspace with a mix of open-concept and private workspaces.
Office Location(s): 5140 Yonge St, Toronto, ON M2N 6L7, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts, culture, and food scene
- The office is located in North York, with easy access to public transportation and nearby amenities
- The city experiences four distinct seasons, with cold winters and warm summers
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM, EST.
ASSUMPTION: Green Shield Canada's hybrid work arrangement may appeal to candidates who value a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or video interview with the Hiring Manager and a panel of team members
- Final interview with the Director, Corporate Communications
- Background check and offer extension
Key Assessment Areas:
- Communication skills and writing samples
- Media relations experience and strategy
- Cultural fit and alignment with Green Shield Canada's values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your writing and media relations work, demonstrating your ability to craft compelling communications and manage media inquiries
- Demonstrate your understanding of Green Shield Canada's mission and values, and how your skills and experience align with the organization's goals
ATS Keywords: Corporate Communications, Media Relations, Writing Skills, Editing, Proofreading, Interpersonal Skills, Organizational Skills, Project Management, Collaboration, Content Development, Social Media Management, Event Coordination, Data Analysis, Budget Management, Creative Strategies, Visual Storytelling
ASSUMPTION: Green Shield Canada's interview process is designed to assess candidates' communication skills, cultural fit, and strategic thinking abilities, with a focus on finding the best fit for the organization's needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Media monitoring and analytics tools (Mention, Brand24, Hootsuite)
- Project management tools (Asana, Trello, Microsoft Project)
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and Adobe Creative Suite for visual storytelling and communication development. Familiarity with social media platforms, media monitoring tools, and project management software is an asset.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Accountability: Taking ownership and responsibility for our actions and decisions
- Innovation: Embracing change and continuous improvement
- Integrity: Acting with honesty and transparency in all our interactions
- Excellence: Striving for the highest standards in all that we do
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Adaptable: Embracing change and adjusting to new situations as needed
- Data-driven: Making informed decisions based on data and analytics
- Creative: Approaching challenges with innovative and strategic thinking
Self-Assessment Questions:
- How do you align with Green Shield Canada's mission to create better health for all?
- Describe a time when you had to manage a challenging media inquiry. How did you handle it, and what was the outcome?
- How do you approach balancing multiple projects and priorities in a fast-paced environment?
ASSUMPTION: Green Shield Canada's values and work style emphasize collaboration, accountability, innovation, integrity, and excellence. Candidates should be able to demonstrate their alignment with these values and work style preferences through their application and interview responses.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to changes in the organization's communications strategy and priorities
- Balancing the needs and expectations of various internal and external stakeholders
- Working effectively with remote team members and managing virtual events
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- Compared to other corporate communications roles, this position offers a unique blend of strategic thinking, tactical execution, and data analysis to drive effective communication outcomes
- Green Shield Canada's not-for-profit status and focus on social impact differentiate it from for-profit organizations in the health and benefits sector
- This role provides opportunities for career growth and development within the corporate communications field, with potential progression to a Manager or Senior Specialist role
ASSUMPTION: Candidates should consider the unique aspects of this role, including Green Shield Canada's not-for-profit status, focus on social impact, and opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive media relations strategy to raise awareness of Green Shield Canada's initiatives and impact
- Creating and managing a monthly internal newsletter to keep employees informed about organizational updates, achievements, and opportunities
- Coordinating and managing a virtual town hall event, including speaker logistics, technical support, and audience engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Specialist, Corporate Communications role at Green Shield Canada.
❓ Key Questions to Ask During Interview
- How does this role support Green Shield Canada's mission to create better health for all?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Green Shield Canada measure the success of its corporate communications initiatives, and what KPIs are most important to track?
- What opportunities are there for professional development and growth within the corporate communications department?
- How does Green Shield Canada foster a culture of collaboration and innovation, and what initiatives are in place to support these values?
ASSUMPTION: These interview questions help candidates better understand the role's priorities, expectations, and opportunities for growth and development within Green Shield Canada.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your writing and media relations work, demonstrating your ability to craft compelling communications and manage media inquiries
- Demonstrate your understanding of Green Shield Canada's mission and values, and how your skills and experience align with the organization's goals
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
