Specialist, Digital Content

📌 Core Information

🔹 Job Title: Specialist, Digital Content

🔹 Company: CNIB Foundation

🔹 Location: Canada (Remote)

🔹 Job Type: Temporary (Canada Summer Jobs)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote (Home-Based)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with stakeholders to create accessible digital content
• Managing multiple projects simultaneously while meeting deadlines
• Ensuring compliance with brand standards and accessibility best practices
• Demonstrating strong analytical, problem-solving, and organizational skills

ASSUMPTION: This role requires a high level of multitasking and adaptability, as the candidate will be working on various projects with different stakeholders.

📋 Key Responsibilities

✅ Collaborates with internal and external stakeholders to conceptualize, develop, test, and deploy impactful and accessible digital content, with a focus on website content updates, email campaigns, donation pages, and event websites.

✅ Ensures all work complies with brand standards, spelling, grammar, and punctuation.

✅ Places emphasis on user experience, user paths, usability best practices, and accessibility in all content strategy and implementation work.

✅ Provides strategic solutions to problems using excellent analytical, problem definition, and problem-solving skills.

✅ Manages multiple projects simultaneously, meeting deadlines and producing high-quality work.

✅ Consults with manager on issues that require senior management approval.

✅ Takes the initiative to work effectively in a collaborative and cross-cultural environment.

ASSUMPTION: The role may involve working with various teams and departments, requiring strong communication and collaboration skills.

🎯 Required Qualifications

Education: Currently enrolled in post-secondary education with a focus in Marketing, Digital Marketing, Communications, or a related field.

Experience: No specific experience required, but relevant coursework and projects are an asset.

Required Skills:

• Excellent verbal and written communication skills
• Detail-oriented with strong organizational skills
• Comfortable working in a fast-paced environment
• Strong creative and strategic thinking skills
• Professional attitude, results-oriented, self-directed, and flexible
• Strong computer skills, with proficiency in MS Office
• Demonstrates strong initiative, as well as the ability to work both independently and as part of a team
• Demonstrates experience or knowledge of content management systems like Drupal, WordPress, or Shopify
• Demonstrates experience or knowledge of email marketing platforms such as Campaign Monitor, Mailchimp, or other modern platforms
• Experience or knowledge about assistive technology (screen readers, screen magnification, etc.) and how it can be used by people with different abilities to render online experience accessible
• Knowledge about SEO best practices

Preferred Skills:

• Personal or professional experience relating to blindness and sight loss
• Personal or professional experience working with assistive technology and/or accessible environments

ASSUMPTION: While not explicitly stated, having some familiarity with the non-profit sector or the CNIB Foundation's mission could be beneficial.

💰 Compensation & Benefits

Salary Range: $17.20 CAD per hour (Estimated based on Canada Summer Jobs funding)

Benefits:

• Opportunity to gain valuable work experience in a non-profit organization
• Flexible work arrangement (remote)

Working Hours: Full-time (40 hours/week) during the summer months

ASSUMPTION: The salary range is estimated based on the Canada Summer Jobs funding rate for 2025.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, specifically focused on vision loss rehabilitation and accessibility

Company Size: Medium (501-1,000 employees)

Founded: 1918

Company Description:

• CNIB is a national not-for-profit organization dedicated to empowering people impacted by blindness to live the lives they choose
• Funded by charitable donations and enabled by volunteers, CNIB is committed to changing what it is to be blind through innovative programs and powerful advocacy
• CNIB offers a wide range of services, including vision loss rehabilitation, guide dogs, deafblind services, assistive technology, emotional and wellness support, and more

Company Specialties:

• Fundraising
• Vision Loss Rehabilitation
• Guide Dogs
• Deafblind Services
• Assistive Technology
• Emotional & Wellness Support
• Summer Programs
• Recreation
• Low Vision Services
• Independent Living & Travel Services
• Career & Employment Services
• Child & Family Services
• Literacy
• Advocacy
• Accessibility

Company Website: www.cnib.ca

ASSUMPTION: CNIB Foundation's mission and values are likely to be reflected in the company culture and work environment.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: Reports to Specialist, Digital Content

Work Arrangement: Remote (Home-Based)

Growth Opportunities:

• Potential to learn and gain experience in digital content creation and management
• Opportunity to work with various teams and stakeholders, expanding professional network
• Possibility of full-time employment after the completion of the summer program

ASSUMPTION: As this is a temporary position funded by Canada Summer Jobs, growth opportunities may be limited but could lead to future employment prospects.

🌍 Location & Work Environment

Office Type: Remote (Home-Based)

Office Location(s): Canada (Various locations)

Geographic Context:

• CNIB Foundation has offices across Canada, allowing for remote work with minimal commute time
• Canada offers a diverse and multicultural work environment, with various regional differences
• Remote work allows for a flexible work-life balance, with the potential for reduced distractions and increased productivity

Work Schedule: Full-time (40 hours/week) during the summer months

ASSUMPTION: The remote work arrangement may require self-motivation and time management skills to maintain productivity and focus.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the hiring manager
• In-depth interview with the digital content team
• Background check and reference verification (if required)

Key Assessment Areas:

• Communication skills (verbal and written)
• Organizational skills and attention to detail
• Problem-solving and analytical skills
• Cultural fit and alignment with CNIB Foundation's mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of accessibility and assistive technology in your application materials
• Prepare examples of your digital content creation and management work, if applicable
• Follow up with the hiring manager after submitting your application, expressing your interest in the role

ATS Keywords: Digital Content, Marketing, Communications, Content Management Systems, Email Marketing, SEO, Assistive Technology, Accessibility, User Experience, Project Management, Attention to Detail, Flexibility, Self-direction

ASSUMPTION: The application process may be competitive, as the role is funded through Canada Summer Jobs and is likely to attract many qualified candidates.

🛠️ Tools & Technologies

• Content Management Systems: Drupal, WordPress, Shopify
• Email Marketing Platforms: Campaign Monitor, Mailchimp
• Microsoft Office Suite
• Assistive Technology: Screen readers, screen magnification

ASSUMPTION: The candidate may be required to learn and use new tools and technologies specific to the role and organization.

👔 Cultural Fit Considerations

Company Values:

• Inclusive
• Empowering
• Collaborative
• Accountable
• Innovative

Work Style:

• Adaptable and flexible
• Self-motivated and results-driven
• Strong communication and collaboration skills
• Attention to detail and commitment to quality

Self-Assessment Questions:

• How do you ensure that your digital content is accessible to users with different abilities?
• Can you describe a time when you had to manage multiple projects simultaneously, and how you ensured that each project met its deadline and quality standards?
• How do you approach working with diverse teams and stakeholders, and how do you ensure that everyone's input is considered and valued?

ASSUMPTION: CNIB Foundation places a strong emphasis on cultural fit and alignment with their mission and values.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines
• Working with various teams and stakeholders, each with their own priorities and expectations
• Ensuring that digital content is accessible to users with different abilities, requiring a strong understanding of assistive technology
• Adapting to a remote work environment, with minimal supervision and guidance

ASSUMPTION: The role may present unique challenges, but also offers opportunities for growth and learning.

📈 Similar Roles Comparison

• This role is similar to a Digital Content Coordinator or Specialist in other organizations, but with a focus on accessibility and working with various teams and stakeholders
• Unlike other roles, this position is temporary and funded through Canada Summer Jobs, with a specific focus on providing work experience to eligible candidates
• Career progression in this role could lead to permanent employment opportunities within the organization or related fields

ASSUMPTION: While this role shares similarities with other digital content positions, its temporary nature and focus on accessibility set it apart.

📝 Sample Projects

• Updating the CNIB Foundation website to ensure accessibility and compliance with Web Content Accessibility Guidelines (WCAG)
• Creating and implementing an email marketing campaign to promote an upcoming event or fundraising initiative
• Developing and testing a new donation page, optimizing it for accessibility and user experience

ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities the candidate may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role, and how I would prioritize my time and tasks?
• How does the digital content team collaborate with other departments and stakeholders, and how do you ensure that everyone's input is considered and valued?
• What opportunities are there for professional development and growth within the organization, and how does the company support its employees in achieving their career goals?
• How does the company ensure that its digital content is accessible to users with different abilities, and what resources and support are available to help me succeed in this area?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy and productive work environment?

ASSUMPTION: These interview questions are designed to provide insight into the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your digital content creation and management work, if applicable
• Follow up with the hiring manager after submitting your application, expressing your interest in the role
• If selected for an interview, be prepared to discuss your relevant skills and experiences, as well as your understanding of accessibility and assistive technology

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.