Specialist Digital Marketing

📌 Core Information

🔹 Job Title: Specialist Digital Marketing

🔹 Company: JLL

🔹 Location: Gurugram, HR, India

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting email marketing efforts using Eloqua
• Collaborating with various marketing teams across regions
• Managing business processes for product release planning
• Ensuring timely delivery of email marketing campaigns
• Providing expert knowledge of the Eloqua marketing automation platform

ASSUMPTION: This role requires a high level of organization and multitasking, as the Specialist Digital Marketing will be working with multiple teams and managing various projects simultaneously.

📋 Key Responsibilities

✅ Supporting email marketing efforts using Eloqua

✅ Collaborating with various marketing teams across regions

✅ Managing business processes for product release planning

✅ Ensuring timely delivery of email marketing campaigns

✅ Building optimized email campaigns and ensuring best practices are followed

✅ Creating marketing automation workflows for campaigns, events, and triggered scenarios using Eloqua

✅ Producing performance reports for email communications and providing analysis and recommendations

✅ Experience in receiving and delivering work via project and workflow management tools

✅ Enforcing and upholding JLL design guidelines and assisting with design requirements using Photoshop and HTML

✅ Assisting in all digital marketing efforts, including designing dynamic emails and creating assets for websites using Eloqua

✅ Having an "always testing" attitude towards online assets to pursue increased conversion optimization

✅ Designing and developing emails, landing pages, and other digital assets

✅ Creating and optimizing marketing content, including tracking campaigns, drip campaigns, landing pages, and content creation

✅ Providing management with workflow recommendations and assisting with troubleshooting performance issues

✅ Managing risks and handling escalations and problem-solving

✅ Excellent communication skills and familiarity with MS Teams

ASSUMPTION: This role requires a strong understanding of digital marketing practices and the ability to manage multiple tasks across different teams. The Specialist Digital Marketing should be comfortable working with tight deadlines and have a problem-solving approach.

🎯 Required Qualifications

Education: Graduate or postgraduate degree (with PR, Advertising, Digital, English Honours, or Communication will be an advantage)

Experience: 3-6 years of experience in email marketing, preferably with Eloqua

Required Skills:

• Excellent communication skills (verbal and written)
• Microsoft Suite expertise
• Time and team management skills
• HTML and CSS knowledge
• Experience with Eloqua or similar marketing automation platforms
• Ability to work with international teams
• Problem-solving skills

Preferred Skills:

• Photoshop experience
• Experience with Salesforce or Marketo
• Eloqua Mastery Certification

ASSUMPTION: Candidates should have a good eye for detail, be process-driven, and thrive on meeting tight deadlines. They should also have a strong understanding of the esoteric nature of email design, delivery, and analytics and be able to effectively communicate this to non-technical stakeholders.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (Estimated based on industry standards for a Specialist Digital Marketing role with 3-6 years of experience in India)

Benefits:

• Competitive pay and benefits package
• Total Rewards Program
• Entrepreneurial and inclusive work environment

Working Hours: 40 hours per week, shift timings: 1pm - 10pm

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Specialist Digital Marketing role with 3-6 years of experience in India. Actual salary may vary based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights 🔍 Company Context

Industry: JLL is a leading global provider of real estate and investment management services, operating in over 80 countries with a presence in more than 300 cities worldwide.

Company Size: JLL has 1,001-5,000 employees globally, with a significant presence in India.

Founded: JLL was founded in 1783 and has a rich history in the real estate industry.

Company Description:

• JLL Technologies (JLLT) is a division of Jones Lang LaSalle, delivering market-leading technology and services to power the future of real estate.
• JLLT offers a comprehensive portfolio of purpose-built solutions, unparalleled industry expertise, and leading-edge, venture-backed companies.
• JLLT is transforming the way companies acquire, operate, and manage spaces by fostering human-centric experiences, smart space utilization, and net-zero emissions.

Company Specialties:

• Real Estate Services
• Investment Management
• Project and Development Services
• Corporate Solutions
• Property and Asset Management

Company Website: https://www.jll.com/

ASSUMPTION: JLL's extensive global presence and expertise in the real estate industry make it an attractive employer for professionals seeking to advance their careers in digital marketing.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the digital marketing team and the broader organization.

Reporting Structure: The Specialist Digital Marketing will report directly to the Digital Marketing Manager or a similar role within the regional marketing team.

Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements depending on business needs and the candidate's location.

Growth Opportunities:

• Advancement within the digital marketing team, such as Senior Specialist or Manager roles
• Expansion into other areas of marketing or related fields, such as content marketing, social media management, or marketing analytics
• Opportunities to work on international projects and collaborate with teams across different regions

ASSUMPTION: This role offers a clear career path for digital marketing professionals looking to grow their skills and advance their careers within a global organization.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment that fosters innovation and creativity.

Office Location(s): Gurugram, HR, India

Geographic Context:

• Gurugram is a major IT hub and one of the fastest-growing cities in India, with a thriving job market and numerous opportunities for professional growth and development.
• The city offers a mix of urban and suburban living, with easy access to amenities, shopping, dining, and entertainment options.
• Gurugram is well-connected by road, rail, and air, making it an attractive location for both local and international talent.

Work Schedule: Shift timings: 1pm - 10pm, with flexibility for remote or hybrid work arrangements depending on business needs and the candidate's location.

ASSUMPTION: The on-site work environment at JLL's Gurugram office provides a dynamic and engaging atmosphere for digital marketing professionals to thrive and grow their careers.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email marketing and project management tasks)
• Final round interview with the hiring manager and relevant stakeholders
• Background check and offer extension

Key Assessment Areas:

• Email marketing skills and expertise with Eloqua
• Project management and organizational skills
• Communication and stakeholder management skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with JLL's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your email marketing campaigns and their outcomes
• Demonstrate your understanding of the digital marketing landscape and trends
• Showcase your ability to manage multiple tasks and projects simultaneously
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability

ATS Keywords: Email Marketing, Eloqua, Digital Marketing, Project Management, Stakeholder Management, HTML, CSS, A/B Testing, Marketing Automation, Agile Practices, Problem Solving, Time Management, Team Management

ASSUMPTION: The interview process for the Specialist Digital Marketing role at JLL will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Eloqua
• Microsoft Suite (Word, Excel, PowerPoint)
• HTML/CSS
• Photoshop (preferred)
• Salesforce or Marketo (preferred)

ASSUMPTION: The Specialist Digital Marketing will be expected to have a strong working knowledge of Eloqua and other relevant marketing automation platforms, as well as proficiency in Microsoft Suite and HTML/CSS. Familiarity with Photoshop and other design tools is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Putting People First
• Integrity
• Excellence
• Teamwork
• Innovation

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Data-driven and analytical
• Customer-focused and results-oriented
• Continuously learning and improving

Self-Assessment Questions:

• How do you align with JLL's value of 'Putting People First' in your approach to digital marketing?
• How comfortable are you working in a fast-paced, dynamic environment with tight deadlines?
• How do you ensure the quality and consistency of your work when managing multiple projects simultaneously?

ASSUMPTION: JLL values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning. Candidates should be able to demonstrate their alignment with the company's values and work style in their application and interview responses.

⚠️ Potential Challenges

• Managing multiple projects and tasks simultaneously, often with tight deadlines
• Collaborating with international teams and stakeholders across different time zones
• Keeping up with the latest trends and best practices in digital marketing and email marketing
• Adapting to changes in business priorities and project requirements
• Ensuring the security and compliance of email marketing campaigns and data

ASSUMPTION: The Specialist Digital Marketing role at JLL presents unique challenges that require strong organizational skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Compared to other Specialist Digital Marketing roles, this position offers a clear career path and opportunities for growth within a global organization.
• JLL's focus on technology and innovation sets it apart from traditional real estate companies, providing digital marketing professionals with exposure to cutting-edge tools and platforms.
• This role offers a competitive salary and benefits package, as well as opportunities for professional development and advancement within the organization.

ASSUMPTION: The Specialist Digital Marketing role at JLL presents a unique opportunity for digital marketing professionals to grow their careers within a global, technology-focused organization.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to promote a new property listing, resulting in a 20% increase in leads generated
• Creating and implementing a marketing automation workflow to nurture leads and improve conversion rates, leading to a 15% increase in sales
• Designing and developing a responsive email template that improved click-through rates by 15% and reduced bounce rates by 10%

ASSUMPTION: The Specialist Digital Marketing role at JLL offers a wide range of projects and initiatives that allow digital marketing professionals to showcase their skills and grow their careers within the organization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing team?
• How does JLL support the professional development and growth of its digital marketing professionals?
• What are the key priorities for the digital marketing team in the next 12 months, and how does this role contribute to achieving those objectives?
• How does JLL ensure the security and compliance of email marketing campaigns and data?
• What are the most challenging aspects of working in a global, matrixed organization like JLL, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical assessment by brushing up on your email marketing and project management skills
• Research JLL's company culture and values to demonstrate your fit for the organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.