📌 Core Information
🔹 Job Title: Specialist, Digital Marketing
🔹 Company: Danfoss
🔹 Location: Beijing, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing integrated digital campaigns, ensuring brand consistency and localization of content.
- Leading internal communications, including end-to-end production of internal newsletters.
- Supporting cross-functional events and partner activities, developing digital assets and logistics frameworks.
- Collaborating with stakeholders across cultures and functions, aligning initiatives, and optimizing processes.
ASSUMPTION: This role requires a high level of autonomy and proactive problem-solving, as the candidate will navigate regional platform constraints with minimal guidance.
📋 Key Responsibilities
✅ Manage integrated digital campaigns, localizing and deploying global content across regional digital platforms.
✅ Plan and execute content calendars for key social channels, ensuring brand consistency through proactive content audits and compliance.
✅ Own end-to-end production of internal newsletters, coordinating stakeholders, curating content, and aligning with broader internal comms initiatives.
✅ Establish scalable processes for recurring communications deliverables.
✅ Develop digital assets and logistics frameworks for partner-facing activities, optimizing event collateral for hybrid experiences.
ASSUMPTION: The candidate should be comfortable working in a fast-paced environment with tight deadlines and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven expertise in China's digital landscape (WeChat, video platforms, CMS) with a minimum of 2-5 years of experience in digital marketing or a related role.
Required Skills:
- Native Mandarin proficiency with business-fluent English (verbal/written).
- Advanced project orchestration skills, managing concurrent campaigns within deadlines.
- Technical agility in Microsoft 365 Suite; familiarity with newsletter design tools.
- Brand governance acumen: meticulous attention to compliance and local adaptation.
Preferred Skills:
- Experience with cross-functional event support and partner management.
- Familiarity with Danfoss products and industry.
ASSUMPTION: Candidates with experience in a multinational corporation or a similar role in a large organization may have an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Beijing, the estimated salary range is ¥250,000 - ¥350,000 per year. Final compensation will be determined based on experience and qualifications.
Benefits:
- Health insurance and retirement plans.
- Employee discounts on Danfoss products.
- Opportunities for professional development and training.
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Danfoss operates in the industrial machinery manufacturing industry, focusing on engineering solutions that drive sustainable transformation.
Company Size: Danfoss is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: Danfoss was founded in 1933 by Mads Clausen and is headquartered in Nordborg, Denmark.
Company Description:
- Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification.
- The company serves customers in more than 100 countries through a global footprint of 100 factories.
- Danfoss is family-owned and employs more than 39,000 people worldwide.
Company Specialties:
- Compressors & Controls
- Solar Inverters
- Engineering
- Technology
- Frequency Converters
- Industrial Automation
- Innovation
- Energy Efficiency
- District Energy
- Powering mobile machinery
- Climate Solutions
- Electrification
- Power Solutions
- Drives
- Decarbonization
Company Website: http://www.danfoss.com
ASSUMPTION: Danfoss' extensive global presence and diverse product offerings provide candidates with opportunities to work on various projects and collaborate with international teams.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing or a related field.
Reporting Structure: The Specialist, Digital Marketing will report directly to the Digital Marketing Manager and collaborate with various internal stakeholders, including communications, sales, and product management teams.
Work Arrangement: This is an on-site position based in Beijing, China. The candidate is expected to work on-site at the Danfoss office in Beijing.
Growth Opportunities:
- Progression to a senior-level role within the digital marketing team.
- Expansion into other marketing disciplines, such as product marketing or brand management.
- Opportunities to work on international projects and collaborate with global teams.
ASSUMPTION: Danfoss' large organization structure and global presence provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Danfoss' Beijing office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): Beijing, China
Geographic Context:
- Beijing is the capital and second-largest city in China, with a population of over 21 million people.
- The city is a major political, cultural, and educational center, offering a rich cultural experience and numerous historical sites.
- Beijing has a humid continental climate, with hot, humid summers and cold, dry winters.
Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 5:30 PM, with occasional overtime required to meet project deadlines.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and tight deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Danfoss careers portal.
- Phone or video screening with the HR department to assess language skills and cultural fit.
- In-depth interviews with the Digital Marketing Manager and other relevant stakeholders to discuss the candidate's experience, skills, and fit for the role.
- Final interviews may include case studies or presentations to evaluate the candidate's problem-solving skills and strategic thinking.
Key Assessment Areas:
- Language proficiency in Mandarin and English.
- Digital marketing skills and experience, with a focus on China's digital landscape.
- Project management skills and ability to work independently.
- Cultural awareness and ability to work effectively with diverse teams.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Danfoss' products and industry in your application materials.
- Prepare for interview questions that assess your language skills, digital marketing expertise, and cultural awareness.
ATS Keywords: Digital Marketing, China Digital Landscape, WeChat, Content Localization, Social Media Planning, Internal Communications, Newsletter Production, Stakeholder Coordination, Digital Asset Development, Event Support, Mandarin Proficiency, English Proficiency, Project Management, Microsoft 365 Suite, Brand Governance, Process Optimization, Problem Solving, Collaborative Influence
ASSUMPTION: Danfoss uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft 365 Suite (Word, Excel, PowerPoint, Outlook)
- Newsletter design tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content management systems (CMS) specific to China's digital landscape (e.g., WeChat Official Accounts, Weibo)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Danfoss' core values include being passionate about engineering, being open and inclusive, and acting with integrity and accountability.
- The company fosters a culture of innovation, collaboration, and continuous learning.
Work Style:
- Danfoss values proactive problem-solving and a can-do attitude.
- The company encourages cross-functional collaboration and a team-oriented work environment.
- Danfoss prioritizes work-life balance and offers flexible work arrangements where possible.
Self-Assessment Questions:
- Do you share Danfoss' passion for engineering and driving sustainable transformation?
- Are you comfortable working in a dynamic, multicultural environment and collaborating with diverse teams?
- Do you possess strong problem-solving skills and a proactive approach to work?
ASSUMPTION: Candidates who align with Danfoss' core values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working on multiple projects simultaneously and meeting tight deadlines.
- The candidate must be comfortable navigating regional platform constraints with minimal guidance.
- Cultural differences may present challenges when working with diverse teams and stakeholders.
- The role may require occasional overtime to meet project deadlines.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to adapt to the demands of the role.
📈 Similar Roles Comparison
- This role differs from related positions in that it focuses specifically on digital marketing within the industrial machinery manufacturing industry.
- Candidates with experience in digital marketing for consumer-facing brands may need to adapt their strategies to the B2B context.
- Career progression in this role may involve expanding into other marketing disciplines or taking on leadership responsibilities within the digital marketing team.
ASSUMPTION: Candidates should research similar roles within the industry to better understand the unique aspects of this position and how it may differ from related marketing roles.
📝 Sample Projects
- Localizing and deploying global content across regional digital platforms for a major product launch.
- Planning and executing a social media campaign to promote a new line of energy-efficient products.
- Developing digital assets and logistics frameworks for a partner-facing event, optimizing event collateral for a hybrid experience.
ASSUMPTION: These sample projects illustrate the types of initiatives the Specialist, Digital Marketing may be responsible for and provide insight into the scope and scale of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does this role contribute to Danfoss' overall marketing strategy and business objectives?
- What opportunities are there for professional development and growth within the digital marketing team?
- How does Danfoss support work-life balance for its employees?
- What are the most significant challenges facing the digital marketing team in the coming year, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Danfoss careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for interview questions that assess your language skills, digital marketing expertise, and cultural awareness.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
