📌 Core Information
🔹 Job Title: Specialist Digital Marketing (w/m/d)
🔹 Company: EY
🔹 Location: Dusseldorf, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-05-01
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing digital marketing campaigns focused on lead generation and brand strengthening
- Managing projects and coordinating marketing program elements
- Collaborating with various stakeholders and teams
- Leveraging marketing technologies and systems to optimize campaigns
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tactics, as well as excellent project management skills.
📋 Key Responsibilities
✅ Campaign Management: Conceptualize and execute digital marketing campaigns, including project plans, budgets, and stakeholder management
✅ End-to-End Campaign Strategy: Develop and implement campaign strategies, produce campaign elements, and market them across paid, earned, owned, and shared media channels
✅ Project Coordination: Manage project timelines, resources, and deliverables from initial briefing to campaign reporting
✅ Team Collaboration: Work closely with the digital channel team and other team members to ensure smooth workflows and cross-team collaboration
✅ Technology Integration: Leverage marketing technologies and systems to automate, optimize, and track campaign performance
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Digital Media, Marketing Management, or a related field
Experience: At least 5 years of relevant experience in demand-generating marketing campaigns, ideally in a corporate environment or marketing agency
Required Skills:
- Proven expertise in digital marketing campaign management
- Strong knowledge of marketing technologies (e.g., SEO, CRM, social media marketing, email marketing)
- Excellent communication skills in German and English
- Highly self-motivated and results-driven
- Excellent teamwork and collaboration skills
Preferred Skills:
- Familiarity with performance marketing trends and data-driven approaches
- Experience working with cross-functional teams in a global organization
ASSUMPTION: Candidates should have a strong background in digital marketing and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (based on industry standards for a mid-senior level digital marketing role in Germany)
Benefits:
- Flexible working models
- International assignments
- Training and development opportunities
- Sports and leisure activities
- Discounts from well-known brands
- Retirement benefits
Working Hours: Full-time (40 hours per week) with flexible scheduling options
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: EY is a global leader in assurance, tax, transaction, and advisory services, operating in over 150 countries worldwide.
Company Size: EY is a large organization with over 200,000 employees globally, providing a wide range of career opportunities and a diverse work environment.
Founded: EY was founded in 1989, following the merger of two accounting firms, Ernst & Whinney and Arthur Young & Co.
Company Description:
- EY helps businesses navigate complex challenges and build trust in the capital markets and economies around the world.
- The company provides a range of services, including audit, tax, transaction, and consulting services to clients in various industries.
- EY is committed to building a better working world for its people, clients, and communities.
Company Specialties:
- Audit and Assurance Services
- Tax Services
- Transaction Advisory Services
- Consulting Services
Company Website: www.ey.com
ASSUMPTION: EY is a well-established and reputable professional services firm with a strong global presence and a commitment to innovation and quality.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: The Digital Marketing Specialist reports directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This role is based on-site in Dusseldorf, North Rhine-Westphalia, Germany, with the possibility of occasional remote work.
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Transition to a specialized or leadership role within the digital marketing function
- Expansion into other areas of the business, such as consulting or transaction services
ASSUMPTION: This role offers significant growth potential within a large, global organization, with opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Dusseldorf, North Rhine-Westphalia, Germany
Geographic Context:
- Dusseldorf is the capital of the German state of North Rhine-Westphalia and is known for its vibrant arts, culture, and fashion scenes.
- The city is home to several major corporations and is an important hub for business and trade in Germany.
- Dusseldorf offers a high quality of life, with excellent educational institutions, healthcare facilities, and recreational opportunities.
Work Schedule: Full-time (40 hours per week) with flexible scheduling options, including remote work possibilities
ASSUMPTION: Dusseldorf provides an attractive work environment with a mix of urban and suburban living options, as well as a strong business ecosystem.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with EY's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of EY's business and the specific requirements of the Digital Marketing Specialist position
- Prepare examples of your past campaign successes and the strategies you employed to achieve them
- Research EY's company culture and values to show your fit with the organization
ATS Keywords: Digital Marketing, Campaign Management, Project Management, Lead Generation, Brand Strengthening, Marketing Technologies, SEO, CRM, Social Media Marketing, Email Marketing, Data-Driven Work, KPI-Driven, Communication Skills, Team Collaboration, Performance Marketing, Trend Awareness
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Building a better working world
- Integrity
- Quality
- One global team
- Respect for each other
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with EY's commitment to building a better working world?
- How do you approach working in a diverse, global team environment?
- What strategies do you use to stay up-to-date with the latest trends and best practices in digital marketing?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with EY's values and work style, as well as a genuine commitment to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with various stakeholders and teams across different time zones
- Keeping up with the latest trends and technologies in digital marketing
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to related roles in marketing agencies, this position offers more exposure to the strategic and operational aspects of digital marketing within a corporate environment.
- In contrast to in-house marketing roles, this position provides opportunities to work on a wide range of campaigns and industries, as well as access to specialized resources and expertise.
- Career progression in this role may involve transitioning to a more specialized or leadership role within the digital marketing function or expanding into other areas of the business.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help candidates determine if it's the right fit for their career goals.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to generate leads for a specific service offering
- Managing a social media advertising campaign to increase brand awareness and engagement for a corporate initiative
- Coordinating a cross-channel marketing campaign, including paid, earned, owned, and shared media channels, to launch a new product or service
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and campaigns that a Digital Marketing Specialist might manage in this role.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the company, and how does this role contribute to addressing them?
- How does this role collaborate with other departments and teams within the organization?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does EY support work-life balance for its employees, particularly in this role?
- What are the key priorities for the first 90 days in this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through EY's careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past campaign successes and the strategies you employed to achieve them
- Research EY's company culture and values to show your fit with the organization
- Follow up with the HR department one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
