Specialist, Field Marketing

📌 Core Information

🔹 Job Title: Specialist, Field Marketing

🔹 Company: Red Bull

🔹 Location: Raleigh, North Carolina, United States

🔹 Job Type: On-site

🔹 Category: 📍 Field Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Acting as the face of Red Bull in the local market
• Gathering key local insights and building strong community networks
• Implementing innovative marketing initiatives
• Managing a local team of Student Marketeers

ASSUMPTION: This role requires high engagement within the community and a proactive approach to marketing, based on Red Bull's dynamic brand strategy.

📋 Key Responsibilities

✅ Support the Field Marketing Manager in driving brand engagement

✅ Manage and coach a team of Student Marketeers

✅ Create and implement innovative marketing initiatives

✅ Actively gather consumer insights to tailor marketing strategies

✅ Manage logistics and resource allocation for marketing tools and events

ASSUMPTION: As this role supports regional marketing initiatives, it likely involves frequent travel within the region and collaboration with national Red Bull teams.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent work experience

Experience: 1-3 years of marketing experience

Required Skills:

• Marketing experience
• Team leadership and people management
• Analytical skills
• Project management
• Creativity and innovation in marketing

Preferred Skills:

• Additional language skills
• Experience with event planning and execution

ASSUMPTION: Some roles within Red Bull might benefit from a knowledge of multimedia tools to create engaging marketing content. Additionally, fluency in languages other than English could be beneficial in a multicultural and international company.

💰 Compensation & Benefits

Salary Range: $60,000 to $80,000 plus cash incentives

Benefits:

• Comprehensive medical, dental, and vision plans
• 401(k) match
• Family leave and PTO
• Paid holidays
• Pet, legal, and life insurance
• Tuition reimbursement

Working Hours: 40 hours per week, flexibility might be required for events and campaigns

ASSUMPTION: Red Bull likely offers a dynamic and flexible working environment, considering the event-based nature of the role and the potential need for evening or weekend work during events or urgent campaigns.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 10,001+ employees, indicating global reach and impact with extensive opportunities for growth

Founded: 1987

Company Description:

• Operates in over 170 countries
• Sells more than 12 billion cans annually
• Emphasizes employee contributions as the core driver behind its brand success

Company Specialties:

• Marketing
• Sales
• Media
• Sports

Company Website: http://www.redbull.com/jobs

ASSUMPTION: As a global leader in energy drinks, Red Bull maintains an innovative approach, constantly seeking new ways to enhance brand engagement and market presence through creative marketing strategies.

📊 Role Analysis

Career Level: Entry to mid-level, indicating an opportunity for early-career professionals to make an impact and develop within the industry

Reporting Structure: Reports directly to the Field Marketing Manager

Work Arrangement: On-site, with a focus on being active in the field and interacting directly with target audiences

Growth Opportunities:

• Opportunity to develop leadership skills through managing a team
• Potential to participate in large-scale, global marketing projects
• Chance to impact the local market and drive brand recognition

ASSUMPTION: Growth within Red Bull for this role might lead to advancement into broader marketing roles or specialization within certain marketing domains or geographic regions.

🌍 Location & Work Environment

Office Type: Field-based operations, interacting directly with consumer landscapes and university campuses

Office Location(s): Based out of Raleigh, North Carolina with regional responsibilities

Geographic Context:

• Proximity to multiple universities enhancing marketing outreach possibilities
• Raleigh's vibrant and growing urban market
• Key location for tapping into young adult markets

Work Schedule: Standard office hours with potential for variations depending on events and campaigns

ASSUMPTION: Given the interactive nature of the role, expect a balance between office work and dynamic, field-based activities requiring adaptability and mobility.

💼 Interview & Application Insights

Typical Process:

• Submit an online application through the Red Bull Careers website
• Participate in initial phone screenings
• Engage in face-to-face interviews involving situational judgment discussions

Key Assessment Areas:

• Leadership and management potential
• Creativity in marketing strategies
• Ability to build strong community networks

Application Tips:

• Highlight experiences with event planning and community engagement
• Showcase creativity and any innovative marketing initiatives previously undertaken
• Prepare to discuss specific examples of leadership and team management

ATS Keywords: Field Marketing, Event Planning, Consumer Engagement, Team Leadership, Brand Activation

ASSUMPTION: The company values candidates who display proactive initiative and strong interpersonal skills, fundamental for engaging diverse audiences and leading marketing initiatives in varied environments.

🛠️ Tools & Technologies

• CRM software for consumer management
• Event planning and project management tools
• Social media platforms for community engagement

ASSUMPTION: Familiarity with digital marketing tools and analytics platforms may give candidates an edge in understanding consumer trends and effectively engaging audiences.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Commitment to brand engagement
• Dedication to team empowerment

Work Style:

• Dynamic and fast-paced
• Consumer-focused with an emphasis on experiential marketing
• Collaborative and team-oriented

Self-Assessment Questions:

• Are you comfortable in a role that requires significant field work?
• Do you enjoy leading and developing team capabilities?
• Can you integrate creative ideas into traditional marketing strategies?

ASSUMPTION: Candidates who thrive in active, interactive environments with a penchant for creativity and leadership may find this role exceptionally fulfilling.

⚠️ Potential Challenges

• Coordination across multiple university campuses
• Ensuring consistency with national and global marketing strategies
• Handling logistics efficiently with local resources
• Adapting to rapid changes in consumer behavior and market trends

ASSUMPTION: Due to the role's emphasis on outreach, adaptability and strong communication skills are essential to overcoming these challenges.

📈 Similar Roles Comparison

• Brand Ambassador roles focusing more on direct consumer interactions
• Regional Marketing Managers with broader market scope but similar strategic responsibilities
• Sales-focused roles blending consumer engagement with direct sales objectives

ASSUMPTION: Similar positions may emphasize different aspects of marketing, such as sales or digital marketing, offering varying career trajectories.

📝 Sample Projects

• Developing an on-campus consumer engagement campaign
• Organizing a local sports event in line with Red Bull branding
• Executing a product sampling initiative partnered with local influencers

ASSUMPTION: Projects often align with creative marketing strategies, necessitating collaboration with cross-functional teams and local stakeholders.

❓ Key Questions to Ask During Interview

• How does Red Bull approach innovation in local market strategies?
• What are the key metrics used to measure success in this role?
• How does the company support career development for field marketing specialists?
• What challenges has the team faced recently, and how were they addressed?
• What opportunities exist for collaboration with the global marketing team?

ASSUMPTION: Informed questions signal an understanding of the company and role, offering candidates a competitive advantage.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume highlighting relevant marketing and leadership experience
• Draft a cover letter focusing on how your skills align with Red Bull's market strategies
• Review Red Bull's brand values to demonstrate alignment during interviews
• Stay informed about current Red Bull campaigns and consumer trends

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.