Specialist II, Brand Marketing, Spain & Portugal

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📌 Core Information

🔹 Job Title: Specialist II, Brand Marketing, Spain & Portugal

🔹 Company: Nike

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Collaborating with country functional teams and other stakeholders across EMEA.
• Supporting seasonal initiatives to enhance brand strength and demand.
• Focusing on sports marketing and cultural influence.
• Analyzing and applying marketing data and analytics for strategy development.

ASSUMPTION: The role likely involves high interaction with both internal teams and external partners, given the emphasis on cross-functional collaboration and stakeholder management. This would require candidates to have excellent communication skills and an ability to work in a complex organizational structure.

📋 Key Responsibilities

✅ Collaborate with EMEA Brand Management Directors and country teams on marketing strategies.

✅ Lead and support category and seasonal initiatives that align with the brand's strength and consumer engagement.

✅ Monitor marketing KPIs and contribute to continuous improvement agendas.

✅ Engage in project-based work involving diverse athlete and product portfolios.

ASSUMPTION: Responsibilities suggest a dynamic role needing flexibility to adapt to seasonal priorities, which may change based on industry trends and market demands.

🎯 Required Qualifications

Education: Not specified; likely a degree in Marketing, Business, or related fields preferred.

Experience: 2-5 years' experience with proven distinction in digital marketing platforms.

Required Skills:

• Strong affinity for sports, specifically football and running.
• Proficiency in digital marketing and data analysis.
• Enterprise thinking and problem-solving abilities.

Preferred Skills:

• Ability to manage multiple stakeholders effectively.
• Experience in sports and brand marketing.

ASSUMPTION: A strong passion for sports culture is crucial, and potential candidates may benefit from personal experience in sports, enhancing their connection to the brand and its consumers.

💰 Compensation & Benefits

Salary Range: Not specified; competitive within the industry standard for similar roles in leading global companies such as Nike.

Benefits:

• Comprehensive health benefits
• Access to Nike products and discounts
• Flexible working conditions as industry norms allow

Working Hours: 40 hours per week with a traditional work schedule, potential for flexibility during busy project periods.

ASSUMPTION: Given Nike's reputation, employees can expect competitive compensation packages with substantial non-monetary benefits that align with their brand ethos.

📌 Applicant Insights

🔍 Company Context

Industry: Footwear and Apparel Manufacturing, with a focus on innovative and sustainable practices.

Company Size: 10,001+ employees — provides extensive global resources and career growth opportunities.

Founded: 1964, evolving from a small distributor to a leading global sports brand.

Company Description:

• Committed to redefining sport with a sustainable approach.
• Innovates with materials and practices to reduce environmental impact.
• Upholds transparency and accountability in operations.

Company Specialties:

• Innovative materials and design.
• Circular design practices.
• Comprehensive water and energy stewardship.

Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok

ASSUMPTION: Candidates seeking sustainability in their career path will find Nike’s approach aligned with current environmental and social concerns globally.

📊 Role Analysis

Career Level: Mid-level, suitable for professionals with significant early career accomplishments looking to grow in a global setting.

Reporting Structure: Reports to the Brand Marketing Director, South, enabling exposure to senior leadership and strategic decision-making.

Work Arrangement: Full-time, on-site role with opportunities for in-person team collaborations.

Growth Opportunities:

• Networking with industry leaders within the EMEA region.
• Exposure to diverse marketing projects across sports categories.
• Career development in a leading multinational brand.

ASSUMPTION: The role promises broad exposure to collaborative projects and strategic planning, which are invaluable for career advancement in brand marketing.

🌍 Location & Work Environment

Office Type: Corporate with an open and collaborative environment designed to foster teamwork and creativity.

Office Location(s): Located in the vibrant business hub of Barcelona, offering cultural and professional advantages.

Geographic Context:

• Barcelona as a strategic European location with robust transportation links.
• Diverse cultural environment enhancing personal and professional growth.
• Close proximity to major European markets and cultural hotspots.

Work Schedule: Standard business hours with some flexibility required during high-demand periods.

ASSUMPTION: Being based in Barcelona suggests candidates can enjoy a rich cultural lifestyle while working in a dynamic, cutting-edge corporate setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Initial screening by HR.
• Interviews with direct supervisors and senior directors.

Key Assessment Areas:

• Understanding of brand marketing strategies.
• Problem-solving and analytical skills.
• Capability to work across multiple teams and projects.

Application Tips:

• Highlight experience with digital marketing platforms.
• Demonstrate sports affinity, specifically towards football and running.
• Illustrate examples of cross-functional teamwork and project delivery.

ATS Keywords: Brand Marketing, Sports Marketing, Sports Affinity, Digital Platforms, Stakeholder Management

ASSUMPTION: Given the industry standard, the hiring process will likely involve rigorous assessment steps focused on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Digital marketing and analytics tools such as Google Analytics and SEO tools.
• Collaboration platforms like Slack, Trello.
• Microsoft Office Suite and other project management software.

ASSUMPTION: Candidates will benefit from familiarity with standard industry tools used for analytics and project management to optimize team productivity and outcomes.

👔 Cultural Fit Considerations

Company Values:

• Encouragement of a growth mindset.
• Commitment to sustainability and innovation.
• Focus on results and consumer connection.

Work Style:

• Agile and adaptive to change.
• Collaborative and team-based decision-making.
• Entrepreneurial spirit in project ownership.

Self-Assessment Questions:

• Do I thrive in a team-oriented environment?
• Can I manage multiple projects simultaneously?
• Am I passionate about sports and cultural trends?

ASSUMPTION: Success at Nike may require a flexible attitude and strong alignment with their commitment to sports culture and innovative practices.

⚠️ Potential Challenges

• Navigating complex stakeholder relationships across various regions.
• Adapting quickly to changes in market trends and seasonality.
• High expectations for creativity and innovation.
• Aligning brand strategies with global corporate objectives.

ASSUMPTION: Candidates must be prepared to face these challenges by leveraging strong communication skills and creativity.

📈 Similar Roles Comparison

• Similar roles in global brands also require multi-regional coordination.
• Focus on both digital strategy and consumer engagement is common across the industry.
• High demand for individuals who can bridge sports affinity with marketing expertise.

ASSUMPTION: While the responsibilities might align with other brand marketing roles, this position offers unique advantages given Nike's global influence and commitment to sustainability.

📝 Sample Projects

• Co-development of a marketing campaign for a new football product line.
• Execution of a digital marketing strategy aligned with global sports events.
• Collaboration on an EMEA-wide initiative promoting sustainable athletic wear.

ASSUMPTION: The projects highlight the position's emphasis on innovation and cross-functional partnership to achieve strategic marketing goals.

❓ Key Questions to Ask During Interview

• How does Nike integrate sustainability into its marketing initiatives in my region?
• What are the biggest challenges facing brand marketing in sports currently?
• How does the company assess and measure marketing success?
• Can you describe a typical day in this role?
• What tools are provided for professional development and growth?

ASSUMPTION: These questions aim to reveal deeper insights into Nike’s marketing strategies, organizational culture, and professional development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a resume emphasizing your experience with sports marketing and digital platforms.
• Include a cover letter that highlights your passion for sports and cultural trends.
• Ensure all application materials are tailored to reflect the job requirements.
• Follow up with HR should you not receive a response within 2 weeks post-closure date.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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