📌 Core Information
🔹 Job Title: Specialist II, Brand Marketing, Training, Paris/France
🔹 Company: Nike
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Brand Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Paris/France marketing team and collaborating cross-functionally with key partners such as Sports Marketing, SCI, and Consumer Insights.
- Building and maintaining relationships with key partners in the city that represent the Nike brand.
- Gathering and analyzing consumer insights to inform brand activation strategies and feed back to EMEA/Global.
- Adapting to changing priorities and potentially supporting other marketing functions or Concept Map key campaigns as needed.
ASSUMPTION: This role requires a high level of adaptability and collaboration, with a focus on understanding and engaging with the local consumer and partner ecosystem.
📋 Key Responsibilities
✅ Supporting the Manager Brand Marketing Fitness in identifying and managing relationships with key partners that align with Nike's brand values.
✅ Coordinating with the Geo Consumer Construct Brand Marketing Field of Play teams to support the amplification of key Concept Map stories through on-the-ground executions.
✅ Gathering structured and continuous consumer insights to better serve athletes on the ground in Paris and France through Fitness, and feeding these insights back to EMEA/Global.
✅ Adapting to changing organizational priorities and potentially supporting other marketing functions or Concept Map key campaigns as needed.
ASSUMPTION: This role requires a strong understanding of the local consumer and fitness community, as well as the ability to build and maintain effective relationships with key partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: First years of relevant experience in marketing, with prior Nike marketing experience in Paris preferred.
Required Skills:
- Passion for sport and understanding of the Paris Fitness community.
- Proven track record of translating consumer/member insights into a brand activation.
- Desire and willingness to adapt in an agile fashion to consumers' and organization's needs.
- Proficiency in French and English.
Preferred Skills:
- Experience working with Nike's Consumer Field of Play strategies.
- Knowledge of Nike's position within the Paris market.
ASSUMPTION: Candidates with relevant marketing experience and a strong understanding of the Paris Fitness community will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for entry-level marketing roles in Paris)
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Employee discounts on Nike products.
- Opportunities for professional development and growth within the company.
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM (Flexible, depending on business needs)
ASSUMPTION: Salary range is estimated based on industry standards for entry-level marketing roles in Paris. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing
Company Size: 10,001+ employees
Founded: 1964
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability.
- The company focuses on innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency and accountability.
- Nike offers a wide range of products, including footwear, apparel, and equipment, catering to various sports and athletic activities.
Company Specialties:
- Footwear
- Apparel
- Equipment
- Sports Marketing
Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok
ASSUMPTION: Nike's commitment to sustainability and innovation sets it apart in the footwear manufacturing industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: Reports directly to the Manager Brand Marketing Fitness, Paris/France
Work Arrangement: On-site, with potential flexibility for remote work based on business needs
Growth Opportunities:
- Potential career progression within the marketing department or related functions.
- Opportunities to work on high-profile campaigns and collaborate with cross-functional teams.
- Access to professional development resources and training programs.
ASSUMPTION: This role offers opportunities for growth and development within the company, particularly for candidates who demonstrate strong performance and adaptability.
🌍 Location & Work Environment
Office Type: Nike's Paris/France office (North HQ)
Office Location(s): Paris, France
Geographic Context:
- Paris is a major global city with a vibrant sports and fitness culture.
- The city is home to numerous sports events, teams, and athletes, providing ample opportunities for brand engagement and activation.
- Paris has a diverse consumer base, with a strong focus on youth culture and urban trends.
Work Schedule: Full-time, with potential flexibility for remote work based on business needs
ASSUMPTION: The Paris office provides a dynamic and engaging work environment, with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Nike careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and qualifications.
- Final interview or assessment, depending on the company's hiring process.
Key Assessment Areas:
- Understanding of the Paris Fitness community and local consumer trends.
- Ability to build and maintain effective relationships with key partners.
- Adaptability and agility in responding to changing priorities and consumer insights.
- Communication and collaboration skills, both written and verbal.
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in the Paris market.
- Demonstrate your passion for sport and understanding of the local fitness community.
- Showcase your ability to adapt and respond to changing priorities and consumer insights.
ATS Keywords: Brand Marketing, Consumer Insights, Relationship Management, Agility, Paris Fitness Community, Marketing Strategy, Collaboration, Communication, Bilingual (French and English), Storytelling, Adaptability, Market Research, Execution, Teamwork, Creativity
ASSUMPTION: Nike's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on understanding the local consumer and market trends.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
- Social media platforms (e.g., Instagram, Facebook, Twitter)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Integrity
- Inclusion
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Data-driven and insights-focused
- Passionate about sport and fitness
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and insights in the Paris Fitness community?
- Can you provide an example of a time when you had to adapt to changing priorities or consumer insights in a marketing role?
- How do you approach building and maintaining effective relationships with key partners in a marketing context?
ASSUMPTION: Nike values candidates who demonstrate a strong understanding of the local consumer, a passion for sport and fitness, and the ability to adapt and collaborate effectively within a dynamic team environment.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment.
- Adapting to changing consumer trends and market conditions in the Paris Fitness community.
- Balancing the needs of local consumers with broader brand objectives and global strategies.
- Building and maintaining effective relationships with key partners in a competitive market.
ASSUMPTION: This role presents unique challenges and opportunities for growth, particularly for candidates who thrive in dynamic, fast-paced environments.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the Fitness field of play and requires a deep understanding of the local consumer and fitness community.
- This role offers the opportunity to work cross-functionally with various teams, such as Sports Marketing, SCI, and Consumer Insights, providing a well-rounded marketing experience.
- Career progression in this role may lead to opportunities in other marketing functions or Concept Map key campaigns, depending on the organization's priorities and the candidate's performance.
ASSUMPTION: This role offers a unique blend of marketing experience, with a focus on the local consumer and fitness community, and the opportunity for career growth and development within the company.
📝 Sample Projects
- Developing and executing a local marketing campaign to engage the Paris Fitness community and drive brand awareness.
- Conducting market research and analysis to identify trends and insights within the Paris Fitness community and inform brand activation strategies.
- Managing relationships with key partners in the city, such as sports teams, events, and influencers, to amplify Nike's brand presence and engagement.
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the role, with a focus on understanding and engaging with the local consumer and fitness community.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Nike in Paris and France?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nike support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does this role collaborate with other marketing functions and cross-functional teams, such as Sports Marketing and SCI?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, and demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the Paris market, and your passion for sport and fitness.
- Prepare examples of your previous marketing work, demonstrating your ability to adapt to changing priorities and consumer insights.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
