Specialist II, Digital Marketing, Women's

📌 Core Information

🔹 Job Title: Specialist II, Digital Marketing, Women's

🔹 Company: Nike

🔹 Location: Hilversum, Noord-Holland, Netherlands

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Fostering creativity and innovation within the EMEA Women's Digital Marketing team
• Collaborating cross-functionally with various marketing and business teams
• Bringing digital consumer journeys to life through innovative marketing strategies
• Managing projects autonomously while maintaining agility and adaptability

ASSUMPTION: The role likely includes strategizing and executing marketing campaigns across digital platforms, leveraging creativity and data insights.

📋 Key Responsibilities

✅ Work within the Women's Digital Marketing team in EMEA

✅ Develop and execute digital marketing plans and campaigns

✅ Collaborate with cross-functional partners and external agencies

✅ Own the run of show for campaigns and manage deliverables

✅ Attend stakeholder meetings representing consumer perspectives

✅ Analyze and report on campaign performances to innovate

ASSUMPTION: The responsibilities emphasize both strategic thinking and operational execution, with a heavy focus on digital channels.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5 years in marketing, ideally digital, brand, or retail

Required Skills:

• Project management and organizational skills
• Experience handling data to draw insights
• Proficiency with tools like Keynote, Airtable, and Figma

Preferred Skills:

• Familiarity with Adobe Analytics
• Passion for sports and streetwear culture

ASSUMPTION: Qualifications prioritize digital marketing expertise and the ability to derive insights from data, suggesting a data-driven and creative candidate is ideal.

💰 Compensation & Benefits

Salary Range: Not specified (competitive industry standards expected)

Benefits:

• Health insurance
• Employee discounts
• Professional development opportunities

Working Hours: Standard business hours with potential flexibility

ASSUMPTION: Competitive salary and comprehensive benefits package are assumed based on Nike's reputation as a leading employer.

📌 Applicant Insights

🔍 Company Context

Industry: Footwear Manufacturing (also involved in apparel and accessories)

Company Size: 10,001+ employees (indicates robust resources and global opportunities)

Founded: 1964 (long-established with a strong market presence)

Company Description:

• Leading innovator in sportswear and footwear
• Commitment to sustainability and reducing environmental impact
• Focus on extending product lifecycle and reducing waste

Company Specialties:

• Innovative materials and design
• Global branding strategies
• Customer engagement and loyalty programs

Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok

ASSUMPTION: Nike's longstanding market leadership suggests a focus on quality and innovation, offering a collaborative and high-paced work environment.

📊 Role Analysis

Career Level: Mid-level with potential to advance

Reporting Structure: Likely reports to a Digital Marketing Lead or EMEA Director

Work Arrangement: Primarily on-site, with collaboration opportunities globally

Growth Opportunities:

• Career advancement within Nike's global marketing network
• Expanding digital marketing skillset with high-impact projects
• Working with a diverse, innovative team

ASSUMPTION: The role offers significant growth potential, with possibilities for both vertical and lateral movement within Nike's extensive framework.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Hilversum, Noord-Holland, Netherlands

Geographic Context:

• Proximity to key European markets
• Rich in cultural diversity and innovation centers
• Renowned for high quality of life and work-life balance

Work Schedule: Standard European business hours with potential for occasional travel

ASSUMPTION: The location enhances exposure to diverse markets and a dynamic cultural environment, aligning with Nike's global outreach strategy.

💼 Interview & Application Insights

Typical Process:

• Application review
• Initial screening interview
• Technical and behavioral assessments
• Final interview with team members or leadership

Key Assessment Areas:

• Creative and strategic thinking
• Data analysis and insights application
• Adaptability and collaboration

Application Tips:

• Highlight experiences that demonstrate innovation and collaboration
• Showcase data-driven decision-making skills
• Express genuine enthusiasm for sport and digital marketing

ATS Keywords: Digital Marketing, Brand Strategy, Data Analysis, Project Management

ASSUMPTION: The interview process likely focuses on assessing both technical skills and fit with Nike's dynamic, collaborative culture.

🛠️ Tools & Technologies

• Keynote
• Airtable
• Figma
• Adobe Analytics

ASSUMPTION: Proficiency in these tools suggests a focus on creative design, project management, and data analysis within the digital marketing landscape.

👔 Cultural Fit Considerations

Company Values:

• Innovation and design excellence
• Commitment to sustainability
• Diversity and inclusion in the workplace

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you balance creativity with data-driven decision-making?
• What strategies do you employ to foster cross-functional collaboration?
• How do you prioritize tasks in a fast-paced environment?

ASSUMPTION: Applicants should align with Nike's values of innovation, sustainability, and diversity, demonstrating adaptability and a teamwork mindset.

⚠️ Potential Challenges

• Navigating a large, complex organizational structure
• Balancing creativity with strict brand guidelines
• Continuous adaptation to evolving digital trends
• Coordination across multiple time zones

ASSUMPTION: While providing opportunities, the role may also present challenges typical of global, fast-moving organizations, such as coordination across regions and adherence to brand standards.

📈 Similar Roles Comparison

• Digital Marketing Manager (more strategic focus)
• Brand Specialist (emphasizes brand management)
• Social Media Analyst (focuses on social media metrics)

ASSUMPTION: This role may offer more hands-on digital execution work compared to more strategic or analytics-focused positions.

📝 Sample Projects

• Launching a new digital campaign for a seasonal product line
• Developing a cross-platform consumer journey strategy
• Leading a data-driven analysis project to improve marketing ROI

ASSUMPTION: Projects are likely to integrate creative strategy with analytical insights to enhance marketing effectiveness.

❓ Key Questions to Ask During Interview

• How does this role contribute to Nike's overall digital marketing strategy in EMEA?
• What are the primary metrics for measuring success in this position?
• Can you describe the typical career path for this role within Nike?
• How does Nike support innovation and creativity within the digital marketing team?
• What are the key challenges currently facing the team in Hilversum?

ASSUMPTION: Candidates should seek to understand alignment with broader team goals and personal development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare for any technical assessments by reviewing relevant marketing strategies and tools
• Customize your resume to highlight alignment with Nike’s cultural values
• Practice responses to potential interview questions about skills and experiences
• Check back for feedback after the closing date on April 11, 2025

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.