📌 Core Information
🔹 Job Title: Specialist II, Digital Marketing Women’s EMEA
🔹 Company: Nike
🔹 Location: Hilversum, North Holland, Netherlands
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hilversum, Netherlands)
🚀 Job Overview
Key aspects of this role include:
- Working with the Women’s Digital Marketing team to program and execute exceptional digital plans.
- Managing the campaign’s run of show, from creative briefing to go-live moment.
- Collaborating with cross-functional stakeholders to represent the voice of the consumer.
- Analyzing and reporting on campaign performance to drive continuous innovation.
- Working in a complex organizational matrix with multiple stakeholders.
ASSUMPTION: This role requires a high level of autonomy and project management skills to balance creative and operational tasks effectively.
📋 Key Responsibilities
✅ Program and execute exceptional digital marketing plans for Nike Women’s EMEA.
✅ Manage the campaign’s run of show, including creative briefing, stakeholder communication, and go-live execution.
✅ Collaborate with cross-functional teams to represent the voice of the consumer in marketing plans.
✅ Analyze and report on campaign performance to identify opportunities for continuous improvement.
✅ Work with data to define strategies and opportunities in day-to-day tasks.
✅ Champion effective collaboration and positively engage with cross-functional teams.
ASSUMPTION: This role involves a mix of creative and operational tasks, requiring strong organizational skills and the ability to manage multiple partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-10 years of relevant experience in digital, media, brand, or retail marketing.
Required Skills:
- Proven project management and organizational skills.
- Experience working in a complex organizational matrix.
- Familiarity with tools such as Keynote, Airtable, Figma, and Adobe Analytics.
- Passion for sports and knowledge of sports culture.
- Strong analytical skills and comfort working with data.
- Excellent communication and collaboration skills.
Preferred Skills:
- Experience in women's marketing or a related field.
- Fluency in additional languages, particularly European languages.
ASSUMPTION: Candidates with experience in women's marketing or additional language skills may have an advantage but are not strictly required.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a Specialist II role in the Netherlands with 5-10 years of experience)
Benefits:
- Competitive benefits package, including health insurance and pension plans.
- Employee discounts on Nike products.
- Opportunities for professional development and growth.
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing
Company Size: 10,001+ employees
Founded: 1964
Company Description:
- Nike is committed to redefining the future of sport through environmental sustainability.
- The company focuses on innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency.
- Nike offers a wide range of products, including footwear, apparel, and equipment for various sports and activities.
Company Specialties:
- Footwear design and manufacturing
- Sports apparel and equipment
- Sports marketing and sponsorships
Company Website: Nike.com
ASSUMPTION: Nike's commitment to sustainability is a significant aspect of its company culture and values.
📊 Role Analysis
Career Level: Specialist II (mid-level)
Reporting Structure: Reports directly to the Women’s Digital Marketing Lead in EMEA
Work Arrangement: On-site, based in Hilversum, Netherlands
Growth Opportunities:
- Potential advancement to a Senior Specialist or Manager role within the Women’s Digital Marketing team.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
- Access to professional development resources and training programs.
ASSUMPTION: This role offers opportunities for growth and development within the Women’s Digital Marketing team and Nike as a whole.
🌍 Location & Work Environment
Office Type: On-site, based in Hilversum, Netherlands
Office Location(s): Hilversum, North Holland, Netherlands
Geographic Context:
- Hilversum is a city in the province of North Holland, known for its media and technology industry.
- The Netherlands is a multicultural country with a strong focus on work-life balance.
- The office is located in the European HQ of Nike, providing a dynamic and international work environment.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The on-site work arrangement may require occasional travel to other Nike offices or events within the EMEA region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Women’s Digital Marketing Lead and other team members
- Final interview with the Nike Digital Marketing Director, EMEA
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Project management and organizational skills
- Collaboration and communication skills
- Cultural fit and passion for Nike's mission
Application Tips:
- Highlight relevant experience in digital marketing and project management.
- Demonstrate a strong understanding of Nike's brand and the Women’s EMEA market.
- Showcase your ability to manage multiple partners and drive work forward.
- Prepare examples of your work that showcase your creativity and data acumen.
ATS Keywords: Digital Marketing, Women’s EMEA, Project Management, Consumer Journey, Campaign Management, Stakeholder Engagement, Media Planning, Nike, Sports Culture
ASSUMPTION: The interview process may include case studies or scenario-based questions to assess the candidate's problem-solving skills and strategic thinking.
🛠️ Tools & Technologies
- Keynote
- Airtable
- Figma
- Adobe Analytics
- Nike's proprietary project management and marketing tools
ASSUMPTION: Familiarity with additional marketing and project management tools may be an advantage but is not strictly required.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Inclusion
- Excellence
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Passionate about sports and sports culture
- Strong communication and collaboration skills
Self-Assessment Questions:
- How do you balance creative and operational tasks in your current role?
- Can you provide an example of a time when you successfully managed multiple partners to drive a project forward?
- How do you stay up-to-date with the latest trends and innovations in digital marketing?
ASSUMPTION: Candidates who demonstrate a strong fit with Nike's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple partners and stakeholders with competing priorities.
- Balancing creative and operational tasks in a fast-paced environment.
- Working in a complex organizational matrix with multiple stakeholders.
- Occasional travel requirements for events or meetings within the EMEA region.
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively and thrive in a dynamic and collaborative work environment.
📈 Similar Roles Comparison
- This role is focused on digital marketing for Nike Women’s EMEA, whereas similar roles may be more general or focused on other regions or product categories.
- Industry-specific context: The sports industry is highly competitive and constantly evolving, requiring a strong understanding of consumer behavior and market trends.
- Career path comparison: This role offers opportunities for growth within the Women’s Digital Marketing team and Nike as a whole, with potential advancement to Senior Specialist or Manager roles.
ASSUMPTION: Candidates should research similar roles and the sports industry to better understand the competitive landscape and market trends.
📝 Sample Projects
- Developing and executing a digital marketing campaign for a new product launch in the Women’s EMEA region.
- Analyzing campaign performance data to identify opportunities for optimization and continuous improvement.
- Collaborating with cross-functional teams to create engaging and on-brand content for Nike Women’s digital channels.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary depending on the specific needs of the Women’s Digital Marketing team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Women’s Digital Marketing team?
- How does this role fit into the broader marketing strategy for Nike Women’s EMEA?
- What are the key priorities for this role in the first 90 days?
- How does Nike support the professional development and growth of its employees?
- What is the company culture like at Nike, and how does it support the success of this role?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing and project management.
- Prepare examples of your work that showcase your creativity and data acumen.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
