Specialist II Marketing Automation

📌 Core Information

🔹 Job Title: Specialist II Marketing Automation

🔹 Company: Emerson

🔹 Location: Mandaluyong City, Philippines

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving growth platforms and supporting operational pillars through digital marketing asset creation, campaign execution, and results analysis.
• Handling the ownership of Emerson’s marketing database and executing email programs and campaigns on the Marketing Automation (Eloqua) platform.
• Analyzing email activities for future improvement and providing technical or MAP support as needed.
• Collaborating with internal and external customers to influence and drive results.

ASSUMPTION: This role requires a strong understanding of web development languages and marketing automation platforms, as well as a proactive, results-driven attitude.

📋 Key Responsibilities

✅ Build digital assets (emails, landing page forms, and segments) based on standard templates used in marketing automation.

✅ Set up, analyze, and complete the campaign workflow, including integration into different applications (e.g., Oracle Sales Cloud).

✅ Schedule marketing automation campaigns for activation and document marketing automation processes, programs, and procedures.

✅ Provide technical or MAP support and perform troubleshooting (debugging, functional analysis, and testing) as needed.

✅ Provide work estimation and turnaround time for campaigns and projects.

✅ Research, test, and implement the integration of other 3rd-party applications with Eloqua; configure and extract reports in Eloqua Insights and Dashboard.

✅ Use Content Management System (CMS) specifically Adobe Experience Manager (AEM) to create and update web campaign pages.

ASSUMPTION: This role requires a strong technical background and the ability to work collaboratively with various teams to ensure campaign success.

🎯 Required Qualifications

Education: Bachelor's degree in Information Technology, Computer Science, Computer Engineering, Communications, Advertising, Marketing, Media, or any related field of study.

Experience: 1.5 years of relevant work experience in IT web/software development or cumulative experience in digital marketing asset creation and marketing automation.

Required Skills:

• Intermediate knowledge of HTML, JavaScript, and CSS.
• Proficient communication skills and the ability to influence both internal and external customers.
• Strong drive for results and a proactive, self-starting attitude.
• Ability to work efficiently with people at any level and collaborate effectively.

Preferred Skills:

• Experience with Eloqua or other marketing automation platforms.
• Knowledge of Adobe Experience Manager (AEM).

ASSUMPTION: Candidates with relevant experience in digital marketing or web development will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 45,000 per month (Estimated based on market research for entry-level marketing automation specialists in the Philippines)

Benefits:

• Medical Insurance
• Employee Assistance Program
• Flexible Time Off Plans
• Paid Parental Leave
• Vacation Leave
• Holiday Leave

Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement (2 days on-site, 3 days remote).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Automation Machinery Manufacturing. Emerson is a global technology, software, and engineering company that provides innovative solutions for customers in various industries.

Company Size: 10,001+ employees. As a large organization, Emerson offers numerous opportunities for career growth and development.

Founded: 1890. Emerson has a rich history and extensive experience in the automation and technology sectors.

Company Description:

• Emerson is committed to driving innovation that makes the world healthier, safer, smarter, and more sustainable.
• The company invests in its employees' development and provides competitive benefits plans.
• Emerson is dedicated to environmental, social, and regulatory progress.

Company Specialties:

• Technology
• Engineering
• Empowering Digital Transformation
• Internet of Things
• Industrial Automation
• Home Comfort
• Sensors
• Software
• Food Quality Protection
• Operational Certainty
• Project Certainty
• Advanced Manufacturing
• Energy Efficiency
• Responsible Refrigeration
• Food Waste Solutions
• STEM
• and Sustainable Energy

Company Website: http://www.emerson.com

ASSUMPTION: Working at Emerson offers opportunities to collaborate with diverse teams and contribute to innovative solutions that impact various industries.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent starting point for a career in marketing automation or digital marketing.

Reporting Structure: This role reports to the Marketing Automation Manager and works closely with various marketing teams and stakeholders.

Work Arrangement: Hybrid. This role requires a hybrid work arrangement, with 2 days on-site and 3 days remote.

Growth Opportunities:

• Learning and development opportunities, including training programs and workshops.
• Career progression within the marketing department or other areas of the business.
• Networking and collaboration with diverse teams and stakeholders.

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Hybrid. The office is located in Mandaluyong City, Philippines, and offers a collaborative and innovative work environment.

Office Location(s): 8027 Forsyth Blvd, St Louis, Missouri 63105, US (Global Headquarters); Mandaluyong City, Philippines (Local Office)

Geographic Context:

• Mandaluyong City is a bustling urban area located in the heart of the National Capital Region of the Philippines.
• The city offers a mix of modern and traditional Filipino culture, with numerous shopping centers, restaurants, and entertainment options.
• The local office is conveniently located near public transportation and major highways, making it easily accessible.

Work Schedule: The work schedule is flexible, with core hours between 8:00 AM and 5:00 PM, Monday to Friday. Employees are expected to maintain a consistent work schedule and be available during core hours.

ASSUMPTION: The hybrid work arrangement and flexible work schedule allow for a healthy work-life balance while still fostering collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission and review.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment or case study to evaluate problem-solving skills and relevant knowledge.
• In-person or video interview with the hiring manager and other team members to discuss the role, responsibilities, and company culture.
• Background check and reference verification.
• Job offer and onboarding.

Key Assessment Areas:

• Technical skills and knowledge of web development languages and marketing automation platforms.
• Communication and interpersonal skills, including the ability to influence and collaborate with various stakeholders.
• Problem-solving and analytical skills, with a focus on data-driven decision-making.
• Cultural fit and alignment with Emerson's values and mission.

Application Tips:

• Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements.
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the opportunity to contribute to Emerson's mission.
• Prepare for the technical assessment or case study by brushing up on your knowledge of web development languages and marketing automation platforms.
• Research Emerson's company culture and values to ensure a strong fit and demonstrate your understanding of the organization during the interview process.

ATS Keywords: Marketing Automation, Digital Marketing, Email Campaigns, HTML, JavaScript, CSS, Web Development, Content Management System, Troubleshooting, Analysis, Collaboration, Communication, Proactive, Results Driven, Technical Support, Integration

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through various assessments and interviews.

🛠️ Tools & Technologies

• Marketing Automation Platform (Eloqua)
• Content Management System (Adobe Experience Manager)
• HTML, JavaScript, and CSS
• Oracle Sales Cloud
• Microsoft Office Suite

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the application process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Safety & Quality
• Support Our People
• Customer Focus
• Continuous Improvement
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you possess strong technical skills in web development languages and marketing automation platforms?
• Are you a proactive, results-driven individual with a strong work ethic?
• Can you effectively collaborate with diverse teams and stakeholders to drive campaign success?

ASSUMPTION: Candidates who align with Emerson's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines and competing priorities.
• Collaborating with diverse teams and stakeholders, each with their own priorities and expectations.
• Keeping up with the latest trends and best practices in marketing automation and digital marketing.
• Adapting to a hybrid work arrangement and maintaining a healthy work-life balance.

ASSUMPTION: These challenges can be overcome with strong communication, time management, and organizational skills, as well as a proactive and adaptable attitude.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or Digital Marketing Specialist, with a focus on campaign execution and results analysis.
• However, this role is unique in its emphasis on driving growth platforms and supporting operational pillars through digital marketing initiatives.
• Career progression may include roles such as Marketing Automation Manager, Digital Marketing Manager, or other related positions within the marketing department or other areas of the business.

ASSUMPTION: This role offers a unique opportunity to drive growth and support operational pillars through digital marketing initiatives, with opportunities for career progression within a large, global organization.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote a new product launch.
• Analyzing email campaign performance data to optimize future campaigns and improve open rates and click-through rates.
• Collaborating with cross-functional teams to create and implement a marketing automation workflow for a lead generation campaign.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, as well as the opportunity to work collaboratively with diverse teams and stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Emerson support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Emerson foster a culture of innovation and continuous improvement?

ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Emerson Career Site.
• Customize your resume to highlight relevant experience and skills, using specific examples and quantifiable achievements.
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the opportunity to contribute to Emerson's mission.
• Prepare for the technical assessment or case study by brushing up on your knowledge of web development languages and marketing automation platforms.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.