📌 Core Information
🔹 Job Title: Specialist II, Paris Stores Marketing - Jordan Paris/France
🔹 Company: Nike
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting retail vision and enabling execution of the Jordan Brand within the Paris marketplace
- Analyzing market trends and consumer behavior to inform marketing strategies
- Collaborating cross-functionally with Jordan Global, Geography, and City partners
- Executing brand marketing strategy and driving consumer engagement across store fleet
ASSUMPTION: This role requires a strong understanding of the Paris consumer, particularly Gen Z, and the ability to adapt marketing strategies to cater to their preferences.
📋 Key Responsibilities
✅ Executing seasonal plans and direction that power the marketplace while being analytical and results-oriented
✅ Executing brand marketing strategy and enabling O2O marketing plans focused on consumer journeys
✅ Supporting Jordan Concept store format evolution and seasonal strategy for Partner’s community doors
✅ Executing store training and new ideas that empower store associates to provide best-in-class service
✅ Staying current on latest retail trends, industry best practices, and Paris consumer’s needs
ASSUMPTION: This role requires a consumer-centric approach, with a focus on driving engagement, traffic, and conversion across the store fleet.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven successful experience working in retail marketing, with a deep understanding of the Paris consumer, particularly Gen Z
Required Skills:
- Proven experience in retail marketing and brand marketing
- Analytical acumen and ability to formulate logical, business insights
- Understanding of the importance of Visual Merchandising & Styling function
- Ability to identify and manage external relationships
- Excellent oral and written communication skills in French and English
Preferred Skills:
- Prior experience of delivering successful store athlete trainings
- Track record of previous consumer-centric work across Streetwear and Sport, with a focus on key Paris communities
- Up-to-date knowledge of current retail tools and trends, as well as technical knowledge of the latest digital marketing tools and channels
ASSUMPTION: Candidates with experience in a matrix organization and a proven track record of driving consumer engagement will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (Based on market research for similar roles in Paris)
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Employee discounts on Nike products
- Opportunities for professional development and growth
Working Hours: Full-time position, with the ability to work up to 40 hours per week. Occasional travel may be required (up to 15%).
ASSUMPTION: Salary range is based on market research for similar roles in Paris, with experience and qualifications potentially impacting the final offer.
📌 Applicant Insights
🔍 Company Context
Industry: Footwear Manufacturing
Company Size: 10,001+ employees
Founded: 1964
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- Innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency are key aspects of Nike's sustainability efforts
- Nike offers a wide range of products, including footwear, apparel, and accessories, catering to various sports and consumers worldwide
Company Specialties:
- Footwear manufacturing
- Sports apparel and accessories
- Sustainable business practices
Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok
ASSUMPTION: Nike's commitment to sustainability and innovation makes it an attractive employer for environmentally conscious candidates.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports to the EMEA Jordan Stores Marketing Director, with a dotted line to the Paris Jordan Marketing Director
Work Arrangement: On-site, with occasional travel required (up to 15%)
Growth Opportunities:
- Potential advancement to a senior marketing role within the Jordan Brand or Nike organization
- Expansion of responsibilities and leadership opportunities as the company grows and evolves
- Cross-functional collaboration and learning opportunities with various teams and departments
ASSUMPTION: This role offers a unique opportunity to work within the iconic Jordan Brand and contribute to its continued success within the Paris marketplace.
🌍 Location & Work Environment
Office Type: Nike's Paris office, located in the NIKE PARIS/NORTH HQ
Office Location(s): Paris, France
Geographic Context:
- Paris is a major global city with a vibrant cultural scene and a thriving retail industry
- The city is home to a diverse population, including a significant Gen Z presence
- Paris offers numerous opportunities for professional growth and development in the marketing and retail sectors
Work Schedule: Full-time, with standard business hours and occasional flexibility to accommodate marketing events and campaigns
ASSUMPTION: Working in Paris offers candidates the opportunity to live and work in a dynamic, multicultural environment with a rich history and vibrant retail scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Background check and offer extension
Key Assessment Areas:
- Marketing and retail experience
- Analytical skills and problem-solving abilities
- Consumer understanding and market trends awareness
- Communication and interpersonal skills
Application Tips:
- Highlight relevant marketing and retail experience, with a focus on Paris consumer insights
- Tailor resume and cover letter to emphasize skills and experiences related to the role's responsibilities
- Demonstrate a strong understanding of the Jordan Brand and Nike's commitment to sustainability
ATS Keywords: Retail Marketing, Paris Consumer, Gen Z, Brand Marketing, Consumer Engagement, Store Training, Visual Merchandising, Analytical Skills, Marketing Strategy
ASSUMPTION: Applicants should emphasize their understanding of the Paris consumer and their ability to drive consumer engagement and growth within the Jordan Brand.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Obsessed
- Inclusive
- Nike is a culture of curiosity, and we encourage our employees to ask questions, explore and learn
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay current with market trends and consumer behavior in Paris?
- Can you provide an example of a successful marketing campaign you've executed, and how you measured its impact?
- How do you approach building and maintaining relationships with external partners and stakeholders?
ASSUMPTION: Candidates who demonstrate a strong understanding of Nike's values and a collaborative work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Adapting to changes in market trends and consumer behavior
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing the need for data-driven decision-making with the need for creativity and innovation
ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the Jordan Brand within the Paris marketplace, offering candidates the opportunity to work within an iconic brand and contribute to its continued success
- Compared to other marketing roles, this position requires a strong understanding of the Paris consumer and the ability to drive consumer engagement and growth within the Jordan Brand
- Career progression in this role may involve advancement to a senior marketing role within the Jordan Brand or Nike organization, with opportunities for cross-functional collaboration and learning
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Jordan Brand product in the Paris marketplace
- Analyzing consumer data to identify trends and insights, and using this information to inform marketing strategies
- Collaborating with cross-functional teams to create and implement a store training program that empowers associates to provide best-in-class service
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that candidates may face in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of the Jordan Brand within the Paris marketplace?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams and departments within Nike and the Jordan Brand?
- What opportunities are there for professional development and growth within this role and the organization?
- How does Nike support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and retail experience, with a focus on Paris consumer insights
- Prepare for interviews by researching the Jordan Brand, Nike's commitment to sustainability, and the Paris retail market
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
